Product Marketing

Strategy
Ayan Chakravarty
211510001323
 Meet Aman Verma
Demographics Background
Age – 25 Years
Gender- Male Aman is a computer science engineer and
Personality- Extrovert comes from a very humble background.
Location- Mumbai After working hard he ended up in a high
Occupation – Works in IT paying IT company in Bangalore.
Income- ₹ 15L/annum He travels to office by walking because he
hates traffic. He is very adventurous.
Marital Status- Unmarried

IT/Internet:
Aman Verma Software:
• Aman wants to unwind on weekends
• He loves travelling and going on road trips Mobile:
• He loves the idea of freedom on the road Social Networks:
• He dreams of going on romantic weekends with his Girlfriend

Goals and Desires Technology

Relate with Aman?? Have similar desires?? Girlfriend bored with Uber rides??
Presenting the new Katana

cc ENGINE PS Peak Power

498 45
NM Peak Torque Accessories
44 60+

Satisfy your hunger for Adventure with the

new Katana Adventura 500. This beast has
best in class the power for the weekend tour
and the handling for a daily commuter.

An all-new aggressive attitude and style, a

powerful 500cc double cylinder engine, state-of-
the-art technology and an incredible standard of
specification delivers a new benchmark in
adventure motorcycles.
 Marketing Strategy
• Adventura 500 Motorcycle • Base model sells at
• 498cc twin-cylinder engine- ₹2,99,999 ex-showroom
BS-VI compliant • Upgraded model with the
• 45 Ps Power & 44 NM torque technology pack sells at
• Extra cushioned Pillion Seats ₹3,29,999 ex-showroom Advertising
• Multimedia digital meter with • All accessories sold for •Social Media Ads
phone connectivity extra •Auto Magazines, Regional Newspapers, Regional TV
• Full LED Headlamps, • 3% discount for first 500
Indicators and Taillights pre-bookings Personal Selling
•Trained Salesman at Showrooms

Product Price
Direct Marketing
Marketing Mix •Email Marketing, Cold Mails
•SMS marketing

Sales Promotion
Place Promotion •3% discount on first 500 pre-bookings
•Year-end sales upto 10% on ex-showroom prices

• Sold at Katana Retail • Dedicated landing page

• Facebook, Insta, YouTube,
Public Relations
showrooms across India
Google Ads •Partnering with NGOs working on cleaning Ladakh
• Sold direct from •Organizing touring campaigns across famous routes
Website • Television Commercials on
• Sold at Official Regional Networks
Dealerships across India • Auto magazine and
regional Newspaper Ads
Promotional Mix
Thank You