Dhaka Ice Cream

Industries Limited

Submitted by : “A TEAM”
Submitted to : Subhat Ehsan
Departmentalization

Function Department

Product Department

Customer Department

Location department
Decision Making

Tall organization

Decision making is mostly centralized

Strategic planning is done by top level

management.
 Porter’s Five
Forces
Therets of new entrance : Moderate
- brand performance & Customer loyality
- Set up capital very high

Compatitive rivalary : High

- Many big fishes
- Both national & multinational companies are
compititing
- Emergence of many ice-cream parlours

Threats of substitute product : Moderate

- Yogurt, cold coffee, smothies
- Easily available
Power of buyer : High
- Many option to switch
- Varities in Ice-cream products

Power of suppliers : High

- Multiple suppliers
- Main suppliers are dairy farmers, flavour supplier, paper
container manufacturer
Porter’s generic strategy
Differentiation Strategy
- Maintaining the quality of its
products or services.

- Launching new products like

polar robusto, polar crunchy in
different flavor

Overall cost leadership strategy

- Maintaining very competitive pricing

- The price of our’s products are lesser than other’s