Professional Documents
Culture Documents
Appendices: Appendix 1: J&T Bank Simulated Workplace
Appendices: Appendix 1: J&T Bank Simulated Workplace
Appendices
Appendix 1: J&T Bank simulated workplace
History
J&T Bank is a retail bank operating in all Australian states. The bank has been in operation
for 18 years. It has 46 branches and a head office. All branches are staffed with a bank
manager, teller supervisors, tellers, financial planners and loan officers.
The bank manages its operations across all branches consistently, with all branches following
the exact same systems and processes.
Background
The strategic and operational plans were developed as a result of external market research
indicating trends that customers were tiring of impersonal ‘big banks’ with high costs, hidden
fees and impersonal service. Whilst customers enjoyed the technology offerings from the ‘big
banks’, such as systems enabling fast transactions, readily available account date and online
banking, they missed being valued as a customer.
J&T Bank plans to take advantage of an opportunity in the market place to attract new
customers with a personal, warm, friendly and transparent approach to banking; however, they
know that they need to balance this with offering a competitive service. As part of this
strategy the bank wants to:
● implement a customer service model that ensures the bank’s service offering is a
differentiator to its competitors. Currently teams are heavily focused on achieving
productivity goals rather than customer service, and the bank believes that, whilst
productivity goals are important, there needs to more of a focus on customer service.
● implement a new system for managing customer transactions. The current set-up
requires tellers to work across multiple systems depending on the type of customer
account. For example, personal accounts, business accounts and mortgages are
managed in separate systems.
The new system will deliver:
○ Faster transaction processing times
○ One system for managing customer accounts
○ Ability for tellers to view a list of accounts and balances of all customer accounts
on one screen.
Current structure
Managing Director
VIC
Organisational structure
National Branch Operations structure
Bank Operations
Director
Canberra City North Sydney Alice Springs Windsor Adelaide Launceston Sunshine
Bank Manager
Project Team
Teller Financial Planner
Member
Project Team
Teller Financial Planner
Member
Project Team
Teller Financial Planner
Member
Project Team
Teller
Member
Teller
Teller
Systems
Only branch employees access the bank’s system to manage customer transactions. Head
Office employees (i.e. Finance, Marketing, HR and IT) do not have access to the transaction
processing system. The Bank Manager is responsible for downloading reports and data from
the system and providing these to head office teams.
Culture
Head office employees work very closely together and are a very coherent and motivated
team. They are positive about the organisation’s direction and respond well to change.
Branch employees generally feel like the ‘poor cousins’ of the head office employees. They
feel as though no one at head office understands what it is like to face a customer and
therefore they make unreasonable demands. The branches believe that they would be better
off being left to determine the strategies that work best for their customers and that a one-size-
fits-all approach that is handed down from head office just does not work. Branch employees
do not trust that head office is in touch with their customers and therefore decisions made by
the management teams miss the mark.
● Broad employee demographics with a wide range of age and an even gender split
● Low employee engagement scores citing pay and opportunities to grow and develop as
issues
● Currently experiencing high turnover
● A large number of vacant roles that line managers are failing to fill due to a lack of
quality candidates
Loan Officers
● Covered under individual contacts
● Employee demographics are an even gender split with an age range 25–35.
● High participation in learning and development programs which have provided many
promotional opportunities to move to Financial Advisor positions
● High levels of employee engagement; however very low employee engagement scores
with regards to pay, as currently they do not receive incentives for loans business that
they generate for the bank
Financial advisors
● Covered under individual contracts
● Narrow employee demographics with all advisors being male in the age range 40–50.