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ISB Brochure AMPBA Co2022 Summer
ISB Brochure AMPBA Co2022 Summer
./,I ISB
I lnstitut� of
Data Science
Business Analytics,
indispensable in today’s age
of Big Data, is an optimal
mix of Data Collection, Data
Visualisation, Data Management,
Statistics, Machine Learning,
Critical Thinking, and last but
not least, Domain Knowledge.
Being an interdisciplinary field, it
creates valuable insights in ways
hitherto unheard of, not only for
the industry but for government,
non-profit organisations, and
society as a whole, thereby
improving everyone’s life.
BENEFITS OF BUSINESS PROGRAMME OVERVIEW
ANALYTICS The Advanced Management Programme in Business
The scope of data analysis within business is Analytics (AMPBA) at the Indian School of Business
limitless. From tracking customer behaviour (ISB) is designed for business professionals, and
and input prices, to simulating road traffic and provides essential skills in contemporary business
competitors’ sale strategies, a skilled Data analytics. The programme schedule is designed
Scientist can contribute to the success of a to maximise learning, with minimum disruption to
business in many ways. Artificial Intelligence professional responsibilities. This hands-on, rigorous
and Machine Learning are helping leaders programme aims to strike a perfect balance between
make informed decision in board rooms. classroom and technology-aided learning.
These decisions are disrupting the business
environment and creating more opportunities PROGRAMME FORMAT
in every industry and function. Some of the
The AMPBA is a part-time programme, delivered
key benefits of using analytics in businesses
in a blended learning format. The programme starts
are:
with Foundation-Term modules, delivered through a
• Improving the decision-making process (quality
technology-aided platform. They are based on
and relevance)
Statistics, Probability, Data Management, and
• Speeding up data-driven decisionmaking Programming in R and Python enabling participants
process from varying backgrounds to gain the pre-requisite
knowledge. This ensures an enhanced learning
• Better alignment with firm strategy
experience over the following 12 months of course
• Realising cost efficiency work. The main course work comprises of 6 terms of
• Responding to user needs for availability of each 6-8 weeks duration. Participants spend five days
data on a timely basis at the ISB campus for residential classroom learning
once every term. Apart from on-campus residencies,
• Improving competitiveness
participants also attend online sessions through a
• Producing a single, unified view of enterprise technology-aided platform, and work on assignments,
information mini-projects, etc., through ISB’s Learning
• Synchronising financial and operational strategy Management System. The three-month long industry-
sponsored Capstone Project at the culmination of the
• Increasing revenues
course offers participants an unparalleled opportunity
• Sharing information with a wider audience to apply their learning to solve real-world business
problems.
CURRICULUM Advanced Modules
• Multivariate Analysis
The AMPBA’s comprehensive curriculum offers
• Count Data and Survival Analysis
a perfect blend of analytical skills, business
• Advanced Optimisation and Simulation
knowledge, and a strategic perspective on the
• Machine Learning (Unsupervised)
Analytics industry. The amalgamation of course
• Machine Learning (Supervised)
modules and industry sponsored Capstone Project
• Deep Learning
offers theory-based practical learning.
• Applications of Artificial Intelligence
The AMPBA participants typically take the following • Forecasting Analytics
courses, inclusive of two Foundational Projects and
Application Modules
a Capstone Project. The courses are designed to
• Customer Analytics
offer comprehensive learning and application of
• Supply Chain Analytics
business analytics in various domains. An indicative
• Pricing Analytics
list of courses is as follows:
• Digital Media Analytics
Foundation Courses
Contemporary Modules
• Probability and Statistics using R
• Introduction to Python • Healthcare Analytics
PEDAGOGY
The programme adopts adult learning Self-Study and Peer Learning
pedagogies, with emphasis on action and Participants are expected to make maximum use
application, rather than just theory and concepts. of the learning resources offered, for a seamless
The pedagogy involves integrating faculty lectures learning experience. The resources may include
with case study discussions, simulations, group textbooks, business cases, videos, etc. Apart from
activities, and other interactive sessions. classroom attendance, participants are expected
Experienced industry practitioners visit ISB to dedicate 10-12 hours every week towards
to interact with participants to share practical assignments, project work, and session pre-readings.
perspectives and insights into real business
problems.
Classroom Learning
Participants attend classes at the ISB campus
over six residencies of �ve days each, scheduled
every alternate month. During a residency,
participants attend day-long classes, and
spend their evenings on co-curricular learning
engagements. Participants are required to stay on
campus during these residencies.
Online Learning
An online interactive technology platform
complements classroom-based learning that
occurs during residencies. This platform will
be used predominantly for tutorials, mentoring,
delivering Foundation-Term modules and at times
for course content.
EXPERIENTIAL LEARNING
Foundational Projects INTT Data, Polaris (now Virtusa), Reliance Games,
The Foundational Projects runs through the Snapdeal, Star TV, S&P Global, Variance.ai,
programme, and cuts across its various modules. Vodafone, Walmart, and many more.
This helps participants build capabilities to solve
To know more about completed projects and
different business problems, by integrating
sponsors, please visit https://www.isb.edu/ampba/
classroom learning from various courses.
capstone-projects
Capstone Project
The Capstone Project is an important component
of the programme. It offers participants an
opportunity to apply their overall course learning
to solve real-world business problems. Each
participant group is mentored by a faculty member
and an industry mentor, to integrate theoretical
and practical aspects. Participants have an option
to work on a live project from their organisation.
Alternatively, the Programme Office allows them
to bid for projects that it brings from other
organisations.
Through the ISB DataTalks Series, the programme • Sampat Kumar, Director, Predictive Analytics,
and leaders from the Analytics industry. Some of the • Satish Cheeti, Co-Founder & COO, Cyient
Insights
industry leaders who have interacted with AMPBA
• Sumit Dhar, Vice President, Data Sciences, [24]7
participants include:
Innovation Labs
• Anand S., CEO, Gramenner
• Vinodh Ramachandran, Director, Analytics.
• Anand N. Sankaran, Director, Data Science,
Hudson's Bay Company
Verizon
• Vivek Mehra, Senior Vice President, NTT Data A
• Anji Vaidyula, Director, Data Science and Advance
detailed list is available at: www.isb.edu/ampba/
Analytics, Cyient Insights
Industry-engagement/industry-speakers.
• Anshuman Gupta, Director, Data Science,
Cognizant Industry Readiness
• Bhat Dittakavi, Founder & CEO, Variance.ai Apart from offering a top-of-the- line analytics toolkit
• Bill Briggs, Global CTO, Deloitte Consulting to build strong technical skills, the programme also
• Dheeraj Arora, Vice President at Unilever places emphasis on overall industry readiness
• Durga Prakash, CEO, Karvy Analytics
through various mini-projects, real-world projects,
• Ganes Kesari, Co-Founder and Vice President,
industry interactions, presentations and seminars,
Gramenner
lab sessions, mock interviews, and personal
• Govind Seshadri, Vice President - Technology,
counselling sessions.
Epsilon
• Harmandir Singh, Director, Data Science, Diversity
Dunnhumby; and ISB Alumni A unique feature of the programme is to learn
• Neeraj Sabhnani, Head of Data Science, Verizon; and grow together with a diverse, vibrant and
and ISB Alumni motivated cohort of next-generation Data Scientists.
• Parag Chitalia, Senior Director, Advanced Participants bring in diversity in terms of academic
Analytics, VmWare background, work experience and industry
• Rags Raghavendra, Head, Analytics Data Labs, domains. This encourages them to look at a
DXC Technology problem from diverse perspectives. The past
• Raj Saxena, Founder and CEO, LogisticsNow classes have typically been a cohort of about
• Sairam Krishnan, Director, Business Analytics, 100-120 select participants with a healthy
Microsoft representation from both technical and business
backgrounds.
Alumni Strength
ADMISSIONS
About 1140+ participants have successfully
graduated from the programme. Most of our past The programme is designed for diverse
participants have successfully switched to Analytics professionals:
across a wide spectrum of industries such as • Those already working in the Analytics domain,
Management Consulting, IT & ITES, Finance, Media, looking to enhance their knowledge
Manufacturing, Telecom, Automobile, Energy and • Those with an analytical aptitude, desiring to start
Healthcare. Their job roles span various functional a career in Analytics,
areas such as Strategy, IT, Marketing, Finance, • Those who use quantitative techniques in their
Human Resources and Operations. We are proud to work roles
see that our alumni have pursued their Priorexposuretoprogrammingandknowledgeof
entrepreneurial dreams, and founded start-ups to statisticswillbeanaddedadvantage.Nevertheless,
commercialise analytical innovations. The Alumni awillingnesstoworkandapassiontosucceedwill
Engagement office at ISB connects all alumni always triumph. ISB invites applications from
working in the Analytics industry, and organises individuals who are passionate about building a
learning and networking events through the Business careerinAnalyticswithbusinessacumen.
Analytics Special Interest Group.
Eligibility
AMPB-Alumni Mentorship Programme
Academic Qualification: The applicant must have
(AAMP) a Bachelor or Master Degree in Engineering,
AAMP aims to create a platform for students to Technology, Statistics, Mathematics, Science or
interact with ISB alumni who are leaders and domain equivalent qualification in any discipline with
experts in the field of AI and Data Science. Mentors exposure to mathematics/programming.
will guide students to recognize market trends, learn
about innovations in AI and data science, understand Work Experience: The applicant should possess at
the realities of working, recruiting and market least 2 years of full-time work experience as on the
themselves effectively. Mentors will guide groups of date of admission.
5 mentees regularly every month.
Fresher's with a Master Degree are eligible to apply.
limited to, and in no particular order: employees - reducing the costs of hiring, training
• Relevant work experience in Analytics and lost productivity during the learning phase for
• Quality of work experience such as taking new employees
significant responsibility • Upgrading the skills of high-performing employees
• Evidence of professional success to enable greater performance in senior positions
• Likelihood of benefiting from the programme
Benefit to Sponsored Employee
• Business leadership potential, track record, traits,
• Rewards for good performance
attitude/mindset
• Recognition of future potential within the
• Motivation to participate in the programme
organisation
• Ability to cope with the rigour of the programme
• Switching the profile internally
• Overall prior academic performance
• Performance in the interview
PROGRAMME FEE
Programme Fee: INR 10,15,000 plus GST @ 18%*
AMP Alumni Fee: INR 15,000 plus GST @ 18%*
Refundable Security Deposit: INR 10,000
*GST rates as applicable as per government guidelines.
Residency Calendar
The campus-wise residency dates are as follows:
Note:
While every effort will be made not to change the dates of application and/or class start date, ISB
reserves the right to modify the schedule in case of extenuating circumstances
ISB reserves the right to conduct a term online if due to COVID-19, the local government advisory
does not allow on-campus activity.
PROGRAMME COMPLETION
In order to be awarded a certificate at the completion of the
programme, a participant must meet all the graduation requirements
and other policies prescribed in the Student Handbook.
PROGRAMME BENEFITS
To Participants Admission Notification
• World-class learning environment Selected candidates will be notified of
• Learning from subject-matter experts the admission offer by the Programme Office. They
• Cutting-edge thought leadership will be given a time period of seven days to make a
• Relevant case studies from the industry non-refundable payment of INR 120,000 plus
• Built-in project work as part of the curriculum applicable taxes, towards the admission fee and
• Peer learning from experienced fellow participants foundation-term fees, to confirm their participation
• Building network with like-minded professionals in the programme. Payment link and fee schedule
• Exposure to real-world business problems will be sent along with the admission offer.
• Opportunities for incubating business ideas at an
• Application fee (non-refundable): INR 1,000
ISB-driven incubation centre
inclusive of applicable taxes
To Sponsor Companies • Commencement of foundation-term: June 26, 2021
• Knowledge from classroom learning on effectively
dealing with projects Contact us
• A great way to reward and retain high-performing Website: www.isb.edu/AMPBA
employees E-mail: ampba@isb.edu
• Good brand-building among current and Ph.: +91 40 2318 7956 / +91 76608 46688
prospective employees Working Hours:
• Employee satisfaction through job enhancement Monday to Friday, 9.00 am to 5.00 pm
and career advancement
ADMISSION CALENDAR
Last Date for Submitting
Cycle
Application
Note:
“Analytics and data are key tenets of our business “ISB’s Business Analytics Programme has entirely
at Everyday Health. They allow us to better analyse changed my outlook towards business decisions.
trends across our portfolio of health and wellness The course is an excellent blend of theory and
sites, to create better, more insightful products pragmatic applications to business.”
and services for consumers, healthcare
professionals and advertisers. Having more Sudarson Roy Pratihar
Head of AI, SymphonyAI
professionals skilled in big data is the key to the
growth of any global organisation and the
Business Analytics programme at the Indian
School of Business will help produce these “The programme is perfectly designed, with the
professionals.” right ingredients of analytical depth, functional
breadth and business acumen, keeping in mind
Ben Wolin the global need of tomorrow. Furthermore, this
CEO and Co-Founder, Everyday Health programme is an important tool to be equipped
with, for any aspiring CAO/ CDO.”
Mitesh Vora
Director, Advanced Analytics CoE, Flextronics
Disclaimer: ISB has not sought affiliation from any University in India or abroad nor has ISB sought approval from AICTE for any of its
programmes.