Sl No.

Zone Area Sales Representative

1 North Delhi Naveen
2 South AndhraPradesh_Telangana Warinder
3 East Other_NE_States Aarnav
4 West Maharashtra_Goa Chaitanya
5 West Gujarat Onkar
6 West Rajasthan Raghav
7 West Maharashtra_Goa Chaitanya
8 Central MadhyaPradesh Ikbal
9 South AndhraPradesh_Telangana Warinder
10 South Karnataka Yuvraj
11 North UttarPradesh_Bihar Indrajit
12 East WestBengal Tarak
13 North UttarPradesh_Bihar Ikbal
14 East WestBengal Tarak
15 West Maharashtra_Goa Chaitanya
16 Central MadhyaPradesh Imaran
17 Central Jharkhand Imaran
18 South AndhraPradesh_Telangana Warinder
19 East WestBengal Tarak
20 Central MadhyaPradesh Imaran
Retailer's Name Date of Sales Date of Collection Product
Balaji Hardware Store 03 January 2019 21 January 2020 WCPO
Gopinath Bath Works 10 January 2019 15 January 2020 WCPR
Om Hari Hardware 14 January 2019 16 January 2020 WCPL
Keshram Paint Store 20 January 2020 25 January 2020 WCPL
Gupta Enterprises 01 April 2020 10 April 2020 WCPS
Rajnath Paints 15 April 2020 21 April 2020 WSWP
Deepak Hardware 21 April 2020 22 April 2020 WCPS
Ronak Chuna Bhandar 03 May 2020 10 May 2020 WCPL
Roshan Paints and Hardware 15 May 2020 16 August 2020 WCPO
Verma Paints and Hardware 30 May 2020 14 June 2020 WCPO
Sanskriti Chuna Bhandar 05 June 2020 07 June 2020 WCPO
Kalyan Paints 11 June 2020 15 June 2020 WCPO
Kumar Chuna Bhandar 21 June 2020 25 June 2020 WCPO
Prasad Hardware 06 July 2020 08 July 2020 WCPS
Roman Paint and Ply 15 July 2020 20 July 2020 WCPS
Rudrashish Enterprises 30 July 2020 WCPS
Hare Krishna Paint and Ply 15 October 2020 WCPS
Sree Krishna Paint and Colour House 20 November 2020 WCPS
Anshika Paints 29 November 2020 EP
Vinod Gupta Paint and Hardware 15 December 2020 WC
Sales Quantity Price Sold at Types of Sales Revenue Cost Per Bag
1000 100 Discounted Sale 100000 70
2000 200 New Sale 400000 150
5000 150 New Sale 750000 100
100 200 Discounted Sale 20000 150
4500 200 Discounted Sale 900000 150
9000 500 New Sale 4500000 350
1000 200 New Sale 200000 150
500 200 New Sale 100000 150
600 100 Discounted Sale 60000 70
400 100 Discounted Sale 40000 70
300 100 Discounted Sale 30000 70
500 100 Discounted Sale 50000 70
1000 200 New Sale 200000 150
1000 200 New Sale 200000 150
100 200 New Sale 20000 150
200 200 New Sale
6000 600 Discounted Sale
6000 600 New Sale
100 500 Discounted Sale
5000 550 Discounted Sale
COGS Profit Number of days outstanding Sales Month Sale Quarter
70000 30000 383 January Q4-2019
300000 100000 370 January Q4-2019
500000 250000 367 January Q4-2019
15000 5000 5 January Q4-2020
675000 225000 9 April Q1-2020
3150000 1350000 6 April Q1-2020
150000 50000 1 April Q1-2020
75000 25000 7 May Q1-2020
42000 18000 93 May Q1-2020
28000 12000 15 May Q1-2020
21000 9000 2 June Q1-2020
35000 15000 4 June Q1-2020
150000 50000 4 June Q1-2020
150000 50000 2 July Q2-2020
15000 5000 5 July Q2-2020
July Q2-2020
October Q3-2020
November Q3-2020
November Q3-2020
December Q3-2020
Sales Year Collection Month Collection Quarter Collection Year
2019 January Q4-2020 2020
2019 January Q4-2020 2020
2019 January Q4-2020 2020
2020 January Q4-2020 2020
2020 April Q1-2020 2020
2020 April Q1-2020 2020
2020 April Q1-2020 2020
2020 May Q1-2020 2020
2020 August Q2-2020 2020
2020 June Q1-2020 2020
2020 June Q1-2020 2020
2020 June Q1-2020 2020
2020 June Q1-2020 2020
2020 July Q2-2020 2020
2020 July Q2-2020 2020
2020
2020
2020
2020
2020
Sl No Zone Area Retailer Name Added by
1 North Delhi Balaji Hardware Store Qarin
2 South AndhraPra Gopinath Bath Works Wriddhish
3 East Other_NE_Om Hari Hardware Aarnav
4 West MaharashtKeshram Paint Store Chakradhar
5 West Gujarat Gupta Enterprises Onveer
6 West Rajasthan Rajnath Paints Jainew
7 West MaharashtDeepak Hardware Chakradhar
8 South TamilNaduRonak Chuna Bhandar Yuvraj
9 South AndhraPra Roshan Paints and Hardware Warjas
10 South Karnataka Verma Paints and Hardware Yuvraj
11 North UttarPradeSanskriti Chuna Bhandar Teerth
12 East WestBengaKalyan Paints Tanveer
13 North UttarPradeKumar Chuna Bhandar Tanveer
14 East WestBengaPrasad Hardware Tanveer
15 West MaharashtRoman Paint and Ply Chakradhar
16 Central MadhyaPraRudrashish Enterprises Ikbal
17 Central Jharkhand Hare Krishna Paint and Ply Ishwar
18 South AndhraPra Sree Krishna Paint and Colour House Wriddhish
19 East WestBengaAnshika Paints Udant
20 Central MadhyaPraVinod Gupta Paint and Hardware Ikbal
Date of Addition Year Date of Removal Year Reason of Removal
03 January 2019 2019
06 January 2019 2019
10 January 2019 2019
15 January 2019 2019
07 February 2019 2019 04 April 2020 2020
15 February 2019 2019
10 March 2019 2019
15 March 2019 2019
21 March 2019 2019
10 April 2019 2019
19 April 2019 2019 01 October 2020 2020
27 April 2019 2019
05 May 2019 2019
17 May 2019 2019
10 June 2020 2020
15 July 2020 2020
10 October 2020 2020
18 November 2020 2020
20 November 2020 2020
10 December 2020 2020
North South East
Haryana AndhraPradesh_Telangana Assam_Sikkim
Delhi Karnataka Odisha
UttarPradesh_Bihar Kerala Other_NE_States
Uttrakhand_HimachalPradesh TamilNadu WestBengal
Punjab
J&K

Product
WCPO
WCPR
WCPL
WCPS
WSWP
WC
EP
ExP
RPP
LP
TX
GRC
ZF
ZC
West Central
Maharashtra_Goa Chhattisgarh
Gujarat MadhyaPradesh
Rajasthan Jharkhand

Sale Type
New Sale
Replacement
Return
Discounted Sale
Haryana Delhi UttarPradesh_Bihar Uttrakhand_HimachalPradesh
Aadi Naveen Indrajit Qarin
Aarav Qarin Ikbal Qasim
Qasim Teerth
Tarak
Tanveer

Forecasted Revenue
27610000
Punjab Rajasthan J&K AndhraPradesh_Telangana Karnataka Kerala
Naveen Ikbal Qarin Warinder Yatin Yug
Aarav Raghav Qasim Warjas Yuvraj Yatin
Jainew Wriddhish Wazir Yuvraj
Udarsh
TamilNadu Assam_Sikkim Other_NE_States Odisha WestBengal Maharashtra_Goa
Yug Ojas Aarnav Tarak Tarak Chaitanya
Yatin Omkaar Aarush Teerth Teerth Chakradev
Yuvraj Onkar Tanveer Tanveer Chakradhar
Onveer Udant Udant Champak
Chanakya
Gujarat Chhattisgarh MadhyaPradesh Jharkhand
Onkar Imaran Imaran Imaran
Onveer Indrajit Indrajit Indrajit
Orinder Ikbal Ikbal Ikbal
Parth Ishwar Ishwar Ishwar
Jainew Jainew Jainew
 Data
Sales Year Product Sum - Revenue Sum - Profit
2019 1250000 380000
WCPO 100000 30000
WCPR 400000 100000
WCPL 750000 250000
2020 6320000 1814000
WCPO 380000 104000
WCPL 120000 30000
WCPS 1320000 330000
WSWP 4500000 1350000
EP
WC
Total Result 7570000 2194000

Zone Revenue
Central 100000
East 1000000
North 330000
South 500000
West 0

Sales Year - all -

Product Sum - Revenue

EP
WC
WCPL 11.49%
WCPO 6.34%
WCPR 5.28%
WCPS 17.44%
pr oduct Mix w.r .t Percent
WSWP 59.45% 6%
3%
(empty) 3%
Total Result 100.00% 9

50%

30
 50%

Product Sum of Revenue Sum of Profit Percentage of Revenue

EP 50000 15000 0.28% 30
WC 2750000 1000000 15.62%
WCPL 870000 280000 4.94%
WCPO 480000 134000 2.73%
WCPR 400000 100000 2.27%
WCPS 8560000 2140000 48.61%
WSWP 4500000 1350000 25.55%
17610000
 Data
Sales Year Sale Quarter Sum - Revenue Sum - COGS
2019 1250000 870000
Q4-2019 1250000 870000
2020 6320000 4506000
Q1-2020 6080000 4326000
Q2-2020 220000 165000
Q3-2020
Q4-2020 20000 15000
Total Result 7570000 5376000

Sales Year - all -

Zone Area Sum - Sales Quantity

Central 11700
Jharkhand 6000
MadhyaPradesh 5700
East 6600
Other_NE_States 5000
WestBengal 1600
North 2300
Delhi 1000
UttarPradesh_Bihar 1300
South 9000
AndhraPradesh_Telangan 8600
Karnataka 400
West 14700
Gujarat 4500
Maharashtra_Goa 1200
Rajasthan 9000
Total Result 44300

pr oduct Mix w.r .t Percentage of R evenue

6%
3%
3% EP
WC Product Mix Percentage of Revenue
9% WCPL
WCPO
WCPR
WCPS
50% WSWP
(empty)
Total Result

30%
 WCPR
WCPS
50% WSWP
(empty)
Total Result

30%

EP WC WCPL WCPO WCPR WCPS WSWP

 Zone Average - Number of days outstanding
Sum - Profit Central 7
380000 East 124.333333333333
380000 North 129.666666666667
1814000 South 159.333333333333
1754000 West 5.2
55000 Total Result 84.8666666666667

5000 Year - multiple -

2194000
Data
Zone Count - Year Count - Date of Removal
Central 3
East 4
North 3 1
South 5
West 5 1
Total Result 20 2

duct Mix Percentage of Revenue

WC WCPL WCPO WCPR WCPS WSWP
te of Removal
 Lead Conversion Zone Wise Outs
6
Total Result
5
West
4
Data South
Column O
3
North
2
East
1
Central
0
Zone Central East North South West 0 20 40 60 80 100 120 140 1

Sales Revenue & Profi t Q, Z & A Wise

7000000

6000000

5000000

4000000 Column B
Data
3000000

2000000

1000000

0
Sales 2019 2020
Year

Total Current Year Avg Outstandin

10 % Retailers Billed,current yea
9 Leading Zone
8 Lagging Zone
7 Current Revenue Against the
6 Retaillers Dropped Out
Area
5
4
3
2
1
0
Central East North South West Total Result
 Zone Wise Outstanding Days

Average - Number of days

outstanding

20 40 60 80 100 120 140 160 180

7000000 5000000

4500000
6000000
4000000
5000000 3500000

3000000
4000000
2500000 Colum
3000000 Data
2000000
Colum
2000000 1500000

1000000
1000000
500000

0 0
Sales 2019 2020
Year
Current Year Avg Outstanding 12.75
% Retailers Billed,current year 75%
Leading Zone East
Lagging Zone West
Current Revenue Against the Forecasted 27%
Retaillers Dropped Out 2
5000000

4500000

4000000

3500000

3000000

2500000 Column G
Data
2000000
Column I
1500000

1000000
500000

0
 BIRLA WHITE SA
Current Revenue Against Forcasted Average Outstanding Percentage of Re

27% 12.75 75%

YoY Revenue, C
7000000
6320000
4506000 60800
6000000 432

5000000

4000000

3000000

2000000
1250000 1250000
870000 870000
1000000

0
Sales Year 2019 2020

YoY Product wise R

7000000
6320000
6000000

5000000

4000000

3000000

2000000
1250000
1000000 750000
400000
100000
0
Sales Year 2019 2020
 2000000
1250000
1000000 750000
400000
100000
0
Sales Year 2019 2020

Product Mix Percentage of Revenue

0%
16%
26%

5%

3%
2%

49%

EP WC WCPL WCPO WCPR WCPS WSWP

Lead Conversion
6

5 5
5

4
4

Data
3 3 Column O
3

1 1
1

0
Zone Central East North South West
WHITE SALES DASHBOARD
Percentage of Retailers Billed Retailer's Dropped Leading Zone Lagging Zone

75% 2 East West

YoY Revenue, COGS & Profi t
5000000
20000
4506000 6080000 4500000
4326000
4000000
Column G Data
3500000

3000000

2500000

2000000
Column I
1500000

1000000

500000
220000
165000 20000
15000 0
0

Product wise Revenue & Profi t

6320000

4500000
Column B
Data

1320000
0
380000
120000
2020
 1320000
0
380000
120000
2020

Zone & Area Wise Revenue

12

10

0
Central East North South West Total Result

Zone Wise Average Outstanding Days

To t al Resu l t

W est

South
Data
Column O

North

East
1

C en t r al

est 0 20 40 60 80 100 120 140 160 180

agging Zone

West

Column G Data

Column I

Column B
Data
 Total Result

160 180