S O C I A L M E D I A S T R A T E G Y

G N I T L U S N O C

L L A M S
35
I NSTAGRAM S S E N I S U B
H T W O R G

S P O H S K R O W

VI DEO
S S E N I S U B

I DEAS

E N T R E P R E N E U R E D U C A T I O N
 YOU’ RE
WE L COMI NG I N
T HE S T RAT E GI C
S UP P ORT OT HE RS
WON’ T .

SOCIAL MEDIA CONSULTING

Hi, I'm Amie Finlayson!

Harvest Studios is a social media
consultancy focused on Instagram for
Business sales, content and engagement
strategy.
I’m a social media consultant, content
strategist and sales psychology specialist
from Sydney, Australia, living with my Kiwi
husband in Wellington, New Zealand, in a
converted warehouse. For the past 2.5
years, my freelance journey has had me
growing Instagram accounts and making
product sales from coffee shops in Nepal,
smoothie bars in Thailand, and high-rises in
KL, Malaysia.
Almost three years on, we’re just getting
started here at Harvest Studios &
Consulting. A period of rapid growth,
followed by a (damn-well-obvious, yet-
almost-business-ending) decision, we have
moved from a full-scale digital marketing
agency to focused solely on the Instagram
platform and generating sales through
social media for modern
entrepreneurs. Join us?
 STORIES
CONTENT
IDEAS

01 START WITH AN EASY

QUESTION
..Encourage followers to DM you and
nurture connections from there.

02 SHARE YOUR
PODCAST FINDS
Voice is the future. By sharing your
latest finds, you will find likeminded
individuals replying, listening and
connecting with you.

03 COWORK AND
CONNECT
Use your Instagram Stories as a way
to cowork with your followers; share
what you're working on throughout
the day.

04 SHARE A BIZ FRIEND'S

LATEST POST
Celebrate those in your circle and
delight with encouraging community
posts.

H A R V E S T S T U D I O S & C O N S U L T I N G
 STORIES
CONTENT
IDEAS

05 START A SERIES
A weekly, branded TV-like segment
where you share on a common
theme.

OFFER AN EXCLUSIVE
06
DISCOUNT
Let your Stories-watchers know that
they matter; offer a discount on
services or products for 24 hrs only.

SNEAKY PEEKY
07
Whether you're developing a new
client website, writing a full course or
launching a new product, share
snippets of what your audience can
expect from you.

08 USE GEOTAGGING
Share where you are and what you're
doing (coffee shop, park stroll, client
consultations, shopping, events).

H A R V E S T S T U D I O S & C O N S U L T I N G
 STORIES
CONTENT
IDEAS

09 CREATE BRANDED
TEMPLATES
This or That? Get to know the
business owner. Use your own
creativity to brand templates that
can be shared across other users
Stories and accounts.

PROMOTE YOUR BLOG

10
POSTS
You don't have to have the Swipe Up
link to share your latest blog posts.
Promote each point with a CTA to
visit the link in your bio.

ASK ME ANYTHING
11
Use the Question feature as an
opportunity to connect with your
audience beyond your work and get
personal with an AMA.

12 GET YOUR POLL ON

Use the poll feature for audience
feedback on your next post, your
next IGTV or your next product
release.

H A R V E S T S T U D I O S & C O N S U L T I N G
 IGTV
CONTENT
IDEAS

13 GO LIVE AND UPLOAD

Repurpose your content and turn
your live into an IGTV for followers to
rewatch after 24 hours.

GET A BIZ FRIEND ON

14
BOARD
Nervous about long-form video? Meet
up with a friend and do a mini-
interview. You can then both post
your conversation to your respective
IGTV channels.

QUICK, ACTIONABLE
15 TIPS
When sharing what you know, allow
your audience to be able to
implement your tips quickly.

A DAY IN THE LIFE

16
Take your followers behind the biz
and create a long-form video of what
you get up to in a day.

H A R V E S T S T U D I O S & C O N S U L T I N G
 IGTV
CONTENT
IDEAS

17 DO A WEEKLY
PODCAST OR BOOK
REVIEW
Relate it to your audience's interests
and share your thoughts freely.

VIDEO TESTIMONIAL
18
Ask your clients or customers for a
video testimonial and post it to your
IGTV channel,.

19 UPLOAD A TUTORIAL
Make it about the doing, rather than
sharing the tips. What can you teach
step-by-step? Record your voice over
a screen share.

INTRODUCE
20
YOURSELF
Not everyone that follows you knows
who you are and what it is you do for
your clients/customers.

H A R V E S T S T U D I O S & C O N S U L T I N G
 IGTV
CONTENT
IDEAS

21 TELL YOUR BUSINESS

STORY
We all have a story of WHY we
started our business and what led us
to this point.

TALK ABOUT YOUR

22
SIGNATURE SERVICE
What are you selling on Instagram?
IGTV is a great place to go into detail
about your service, as you would on a
sales page.

23 REPURPOSE STORIES
CONTENT
Share interesting content to Stories
on the reg? Download this content
and edit for IGTV.

24 WHAT'S NEW?
Update your community on what is
new and coming up in your business.

H A R V E S T S T U D I O S & C O N S U L T I N G
 IGTV
CONTENT
IDEAS

25 USE IGTV AS A VLOG

Ever wanted to vlog, but scared of
using YouTube? IGTV is an entry-level
way to create lifestyle content.

INTRODUCE YOUR
26
TEAM
If it's not just you in your business,
honour the people that make it
happen for you and your clients /
customers.

27 SHARE THE LOVE

#FollowFriday #FeatureFriday - share
the accounts that you're currently
loving and why.

28 DEVELOP
INSPIRATIONAL
CONTENT
We know this: long-form
motivational content gets shares.
Think Tony Robbins, Jay Shetty, etc.

H A R V E S T S T U D I O S & C O N S U L T I N G
 IGTV
CONTENT
IDEAS

29 WRAP UP THE WEEK

Create a fun 'wrap up' video of the
week that was. A great idea if you
only have the opportunity for 1-2
IGTV vids per week.

30 AN HONEST FAIL
We connect with people who are
real: share something you've learned
as a result of a mistake you've made
in your business.

AN INTERVIEW WITH
31
YOU
Ask a business friend or a trusted
team member to interview you: the
business owner.

COMMUNICATE YOUR
32
VALUES
A sure-fire way to know who you do
and don't want to work with, is to
share your values with your
community.

H A R V E S T S T U D I O S & C O N S U L T I N G
 IGTV
CONTENT
IDEAS

33 LAUNCH A DIGITAL
PRODUCT
Excited about a new digital product
launch (i.e. a course, eBook,
membership)? Launch it exclusively
from your IGTV channel and direct
traffic there.

34 TAKE US ON AN
OFFICE TOUR
Where do you create from each day?

COMMUNITY FEATURE
35
If you work exclusively in a local
community, use IGTV as a way to
highlight makers, to-dos, coworking
spaces, interesting facts.

H A R V E S T S T U D I O S & C O N S U L T I N G
NEXT-LEVEL SOCIAL
MEDIA SUPPORT &
EDUCATION FOR
MODERN
ENTREPRENEURS

HARVEST STUDIOS & CONSULTING