SYMBIOSIS INTERNATIONAL (DEEMED UNIVERSITY)

(Established under section 3 of the UGC ACT 1956)

Re-Accredited by NAAC with ‘A’ Grade (3.58/4) Awarded Category – l by UGC
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Institute : (0101) SYMBIOSIS LAW SCHOOL, PUNE

Programme: BACHELOR OF BUSINESS ADMINISTRATION AND BACHELOR OF LAWS

(HONOURS)

Batch : 2018-23

Semester : VI

Course : Basics of International Marketing

Course Code : 0101260611

Date : 06/07/2021 Maximum Marks : 45

Day : Saturday Time : 11.00 am to 12.30 pm

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Instructions :

 All questions are compulsory

 Q. No. 1 to Q. No. 4 carry 10 marks and Q. No. 5 carries 5 marks
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Q.1 “Operating in international markets is much more complex than marketing CO

domestically.” Critically evaluate the statement with suitable examples. NO
1,2

OR

Q.1 A marketer of Handloom products in India is planning to go international. He has CO

hired your services as a consultant. What are the important aspects of NO
environmental analysis to consider before launching the product overseas? Will a 1,2
cultural understanding of the host country benefit the handloom seller ? Explain.

Q.2 Explain the following: CO

NO
a) EPRG framework 2,3
b) Market Entry strategies in international markets

OR

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Q.2 Critically examine the role of marketing research in international market. What CO
factors make conducting international marketing research more difficult than NO
domestic marketing research? 2,3

Q.3 Explain the following: CO

NO
a) Challenges and issues in Global marketing 1,3
b) Protectionism

OR

Q.3 Explain what kind of cultural risk an international marketing firm faces in the CO
international cultural environment? How can an international firm safeguard its NO
interest? 1,3

Q.4 What are the most important branding decisions that a manager has to take in CO
international markets? NO
1

OR

Q.4 How Home country image is associated with a positive opportunities to a CO

country or origin? Discuss some examples of negative and positive countries of NO
origin in your country? How can a company manage a negative country-of- 1
origin perception?

Q.5 Write Short note on any one of the following: CO

NO
a) Intellectual Property Rights 1,2,3
b) Self – Reference Criterion

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