Professional Documents
Culture Documents
Human Resource Management of Ikea
Human Resource Management of Ikea
IKEA
Group members:
IKEA began it’s journey in 1943. They went international in 1974 by opening it’s first
showroom in Germany. At this begining part of internationalization IKEA followed the
ethnocentric apporoach to establish the brand in the foreign market. They are currently using
centralized management where every country manager reports to the regional manager and
regional manager to the board of directors. In case of recruitment the company now using the
geocentric approach. The company just wants to find the best employee for the job regardless
of the country he/she is from.
IKEA has a unique strategy for the expatriates. Recently, the global HR of IKEA established
a new expatriate program called the ‘Backpacker Journey’. This program is divided into two
six-months work periods in two different countries, with task designed by the Line managers
of both countries and Backpacker himself/herself (Henri, 2012). The purpose of this program
is to giva an opportunity to potential talents within IKEA to work abroad and gain
experience. This allows the Backpacker to connect with people of other cultures as well as
facilitate a faster career progression within IKEA (Henri, 2012).