Final Questionnaire - Samsung

Questionnaire
Based on your overall experience with Samsung, please specify to what extent do you agree
or disagree to the following statements. There are no right or wrong answer just reflect on the
way you have experienced the Samsung. Only owners of the mobile can fill this
questionnaire
What Samsung model do you own or have owned recently?

______________________
What is your gender? What is your age?

Male 17 – 25
Female 26 – 35
36 – 50
51 – 60
Over 60
How often do you buy? What is your marital status?
1-3 Married
4-5 Single
6+
What do you expect your combined family income to be,

this year?
Under 200000 PKR

200001 PKR – 500000 PKR
500001 PKR – 1000000 PKR
1. 1000001 PKR – 2000000 PKR Please rate Samsung on Camera.
Bad 1 2 3 4 5 6 7 8 9 10 Good
2. Please rate Samsung on Battery.

Bad 1 2 3 4 5 6 7 8 9 10 Good
3. Please rate Samsung on Memory.
1 2 3 4 5 6 7 8 9 10
Bad Good
4. Please rate Samsung on the speed of its Speed (Ram -- Processor).
Bad
1 2 3 4 5 6 7 8 9 10
Good
5. Please rate Samsung on its Weight.
Bad
1 2 3 4 5 6 7 8 9 10
Good
6. Please rate Samsung on Touchscreen size.
Bad
1 2 3 4 5 6 7 8 9 10
Good
7. Please rate Samsung on User Interface.

Bad Good
1 2 3 4 5 6 7 8 9 10
8. Please rate Samsung on Warranty.
Bad 1 2 3 4 5 6 7 8 9 10 Good
9. Please rate Samsung on Multi-functionality.
Bad
1 2 3 4 5 6 7 8 9 10
Good
10. Please rate Samsung on Water resistance.

Bad 1 2 3 4 5 6 7 8 9 10 Good
11. Please rate Samsung on Connectivity.

Bad 1 2 3 4 5 6 7 8 9 10 Good
Based on your Attachment towards Samsung, please specify degree of the Attachment towards
Samsung using following markers.
12. Affectionate
1 2 3 4 5 6 7 8 9 10
Low High
13. Friendly
Low 1 2 3 4 5 6 7 8 9 10 High
14. Loved
Low 1 2 3 4 5 6 7 8 9 10 High
15. Peaceful
Low 1 2 3 4 5 6 7 8 9 10 High
16. Passionate
Low 1 2 3 4 5 6 7 8 9 10 High
17. Delighted
Low 1 2 3 4 5 6 7 8 9 10 High
18. Captivated
Low 1 2 3 4 5 6 7 8 9 10 High
19. Connected
Low 1 2 3 4 5 6 7 8 9 10 High
20. Bonded
Low 1 2 3 4 5 6 7 8 9 10 High
21. Attached
Low 1 2 3 4 5 6 7 8 9 10 High
Perceived Quality
22. Samsung is of high quality. Strongly Agree

Strongly Disagree 1 2 3 4 5
23. The likely quality of Samsung is extremely high.

Strongly Disagree Strongly Agree
1 2 3 4 5
24. The likelihood that Samsung would be functional is very high.

1 2 3 4 5 Strongly Agree
Strongly Disagree
25. The likelihood that Samsung is reliable is very high.
Strongly Disagree 1 2 3 4 5 Strongly Agree
26. Samsung must be of very good quality.

27. Samsung appears to be of very poor quality.

Brand loyalty
28. I consider myself to be loyal to Samsung.

29. Samsung would be my first choice.

30. I will not buy other brands if Samsung is available at the store.
31. How likely is it that you would recommend Samsung to friend or colleague?
Highly unlikely 1 2 3 4 5 6 7 8 9 10 Highly likely
32. How likely is it that you will continue to purchase Samsung?

Highly unlikely 1 2 3 4 5 6 7 8 9 10 Highly likely
Brand Awareness
33. I know what Samsung looks like.

1 2 3 4 5
34. I can recognize Samsung among other competing brands.

35. I am aware of Samsung.

36. Some characteristics of Samsung come to my mind quickly.
1 2 3 4 5
37. I can quickly recall the symbol or logo of Samsung.
38. I have difficulty in imagining Samsung in my mind.

1 2 3 4 5
Purchase Intent:
39. I will consider Samsung when I have to change my smartphone.
Strongly Disagree 1 2 3 4 5
Strongly Agree
40. I intend to look for Samsung while changing my smartphone.

1 2 3 4 5
Overall Brand Equity
41. It makes sense to buy Samsung instead of any other brand, even if they are the same.
42. Even if another brand has same features as Samsung, I would prefer to buy Samsung.
43. If there is another brand as good as Samsung, I prefer to buy Samsung.
Strongly Disagree
1 2 3 4 5
Strongly Agree
44. If another brand is not different from Samsung in any way, it seems smarter to purchase
Samsung. 1 2 3 4 5
Strongly Agree
Strongly Disagree

Final Questionnaire - Samsung

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Final Questionnaire - Samsung

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Questionnaire

What Samsung model do you own or have owned recently?

What is your gender? What is your age?

How often do you buy? What is your marital status?

What do you expect your combined family income to be,

Under 200000 PKR

2. Please rate Samsung on Battery.

5. Please rate Samsung on its Weight.

6. Please rate Samsung on Touchscreen size.

7. Please rate Samsung on User Interface.

8. Please rate Samsung on Warranty.

9. Please rate Samsung on Multi-functionality.

10. Please rate Samsung on Water resistance.

11. Please rate Samsung on Connectivity.

22. Samsung is of high quality. Strongly Agree

23. The likely quality of Samsung is extremely high.

24. The likelihood that Samsung would be functional is very high.

26. Samsung must be of very good quality.

27. Samsung appears to be of very poor quality.

28. I consider myself to be loyal to Samsung.

29. Samsung would be my first choice.

32. How likely is it that you will continue to purchase Samsung?

33. I know what Samsung looks like.

34. I can recognize Samsung among other competing brands.

35. I am aware of Samsung.

37. I can quickly recall the symbol or logo of Samsung.

Strongly Disagree 1 2 3 4 5 Strongly Agree

38. I have difficulty in imagining Samsung in my mind.

39. I will consider Samsung when I have to change my smartphone.

40. I intend to look for Samsung while changing my smartphone.

Overall Brand Equity

43. If there is another brand as good as Samsung, I prefer to buy Samsung.

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