About Elder Health Care Ltd.

Elder Healthcare Limited, an associate company of Elder Pharmaceuticals Limited, was incorporated in the year
1988 and subsequently converted into a public limited company in the year 1992. Set up by first generation
entrepreneur Mr. Jagdish Saxena in 1988, and headed by Dr Anuj Saxena, Elder Healthcare Ltd has today emerged
as a highly reputed, well-established manufacturer of self care products catering to the needs of millions across the
world. Elder Healthcare Limited, has been growing at a rapid pace of more than 40 % year on year for the past
three years. The company aims to reach a turnover of INR 120 crores. by end of financial year 2009-10.

About Herbcare
COMPANY ACHIEVEMENTS
 Won the 23th International Trophy for Quality at Madrid, Spain.
 Products are being supplied to Rashtrapati Bhavan whenever any important dignitaries or Heads of the
State visit India.
 Product clientele include leading chains of International hotels, Airlines, Beauty shops & Parlors,
Departmental stores & retail outlets in India & abroad.

QUALITY AWARD
Bombay-based Maureen's Herb Care Products Private Limited, manufacturers of hair and skin care cosmetics
under the brand name, Herb Care Simply Natural, has bagged the 23rd International Trophy for Quality. This
award has been instituted by the The Trade Leaders Club at Madrid, Spain, and is given ''to distinguish a firm of
every industrial branch whose services have deserved a universal acclaim along the course of the year.''

About Maureen Motwane

Ms. Maureen S. Motwane, CEO of Herb Care is a lady of many talents and achievements.
Maureen graduated as a Bachelor of Arts, then pursued further studies in law before obtaining a Diploma in
Beauty Therapy from West of England College of Beauty, U.K.

The face whose radiance launched a range of beauty care products.

''My products are more personalised. It is customer satisfaction, not the figures at the end of the balance sheet,
that matters most to me. Even if there's a wee bit of a problem with the product, I reject it completely''

As quoted in Femina August 23 1995.

She then launched into a highly successful career in fashion and modeling, winning awards, accolades and
recognition not only in India, but also in other countries around the world.
Gaining in experience and confidence with her success, she ventured into the world of business, and today the
quality products manufactured by her companies are widely appreciated and used around the world.
Some of her more significant achievements are listed below

PERSONAL ACHIEVEMENTS
 Former Miss India
 Former Miss Asia, Winner of several beauty titles
 Fashion / Commercial model in India & overseas.
 Was felicitated on 3rd Feb. 1996 by Mcdowell & Co as women of substance.
 Her face has launched many new products for Raymonds, Ponds, Cadbury's, Parles etc.
 Stewardess, during which time was made in charge of grooming all the Air hostesses.
 Won a Gold Plaque for the best student during the training period at Cranebank, England
 Personal hygiene / Fashion & Beauty consultant to the hospitality industry - The Taj Group of Hotels, The
Leela Hotels, The Shell Group, The Regent Hotel, The Orchid ( The first Ecotel hotel in the country ) etc.
 Developed & designed an entire range of Skin & Hair care for the American market.
 Social worker.
BUSINESS ACHIEVEMENTS
 Managing Director of M/s. Maureen's Herb Care Pvt. Ltd.
 Partner in M/s. Maureen's International INC.
 Partner in M/s. Maureen's Herb Care Trading.

Former member of 

 The Central Board of Film Certification, Government of India
Member of
 Board of Ministry for Railways, Government of India
 Basic Chemicals, Pharmaceutical & Cosmetics Export Promotion Council
 Society for Advancement of Children
Secretary of
Indian Lung & Cancer Association.

About SOV (Secrets of the Valley)

SOV range of skin care products are brought to you by the Beauty Queen herself - a former Miss India, Miss Asia,
winner of several beauty pageants & a highly successful model, whose face has launched several beauty products.

The SOV range is  range of beauty products are developed & prepared after:
1. Intensive research
2. Time tested studies of Ayurveda
3. Carefully hand picking the herbs, flowers, roots & precious extracts of plants

The range:

Product Name Qty MRP COGS

Hydrating Moisturing Lotion 200ml 260 50
Deep Cleansing Milk 200ml 250 48

The Product USPs

SOV range is specifically designed to suit the modern day requirements of Indian skin by marrying the goodness of
age old herbs to the new age technology, to bring to the consumer the best in class Skin care products.
SOV products are made with active botanical extracts. It contains active ingredients like, Aloe Vera, Wheat germ
extract, Tea Tree Oil, Almond extract, Saffron etc which caress the skin to make it healthy smooth and supple
without the harmful effects of any chemical actives.

Future Plans:
SOV plans to expand the range with other Skin care; Haircare and Suncare products in the near future. And thus
provide a complete range of beauty care products.
Target Audience:
• Age: 25- 40
• Class: SEC A1, A2,
• Sex: Females
• Residing in Metros, Class 1 & Class 2 towns
• Average House Hold Income: 5 Lacs – 8 Lacs an annum

Buying Behavior
 More Herbal/ Natural Inclined
 Internationally - huge acceptance for natural & botanical products
 Relatively less sensitive to price
 Brand conscious

Distribution & Promotion Plans:

Initially SOV range will only be sold in the modern trade format. It will slowly expand into general trade A class
outlets 4 months after launch in modern trade.
The brand will be promoted thru various print media, in lifestyle magazines etc.
Will be assisted by various in-shop activities of POPs, promoters, Skin experts etc.