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à
 is one of the best as well as a leading company in ¬
 
¬, which is producing
well with the help of all the latest and innovative technologies. Apart from automobile, Honda
is one of the best and the largest producer of engine. Honda was the one, which compete with

and achieved the highest  ¬¬. Honda was the first Japanese automobile-
based manufacturer, which produced the luxury-based 
. This company is thus working
well and generating effective outcomes. Apart from this, numerous threats as well as
weaknesses are there which plays an important role in weakening this company. Therefore, in
order to analyze the weak areas and to highlight the strong areas of a company, SWOT
analysis is done which results in better and productive outcome. (Dyck&Neubert, Pg 624,
2008)

Below mentioned is the SWOT analysis of Honda Company.

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ΠHigh and powerful research and development R&D

ΠInnovation

ΠBest 
¬ 
leadership

ΠStrong and powerful brand equity

ΠDifferent and unique products

ΠOne major strength is the revolutionary engine technology with the help of which Honda is
gaining success day by day

ΠPopularity is termed as one of the best strength which results in betterment for the company

‘ 

ΠCost structure of Honda is high as compare to other   


 ¬


ΠApart from Nissan & Toyota, Honda requires privileged purchase 
 ¬

ΠHonda focus more on international deposits as compare to domestic deposits

Π model is consider as one of the major weakness for Honda Company

ΠHonda products are termed as inoffensive in terms of style and design

ΠPrices for non-luxury vehicles are far high as compare to other manufacturers

ΠIn  line, Honda Company is not offering strong products and proposals



 

ΠHonda has the best opportunity to use its R&D in producing cars according to the needs and
demands of their customer. This is only possible because of the increase in demand for less
pollution cars.

ΠEmerging market is one of the best opportunity for this company

ΠVarious models are there which caters the lower segment

ΠFuel efficiency is now a days termed as one of the best opportunity which can results in the
best productivity for the company

ΠAlliances are the best opportunities for Honda Company

ΠHonda can increase its production by focusing on sales and research

ΠThey can gain more popularity by doing better research and development


 

ΠOne of the major threat is the economic slowdown

ΠAll the external changes for instance taxes, politics as well as government are the major
threats for Honda Company

ΠAnother threat is the lower cost competitors

ΠPrice war is also consider as an important threat for this company

Π

 are contributing a lot towards the loss of Honda company

ΠSecond movers are the major threat for Honda company

ΠSubstitute products are the major threats for the Honda company



 c

Aaron Frank, (2003), Honda Motorcycles, MotorBooks International, page 192

Bruno Dyck, Mitchell Neubert, (2008), Management: Current Practices and New Directions,
Cengage Learning, page 624