Group 2

Promotion
• Promotion includes all the ways you tell your costumers about your products or
services and how you then market and sell to them.
• Small changes in the way you promote and sell your products can lead to
dramatic changes in your results. Even small changes in your advertising can
lead immediately to higher sales.
• The cost can also skyrocket in comparison to the actual production cost.
• Large and small companies in every industry continually experiment with different
ways of advertising, promoting, and selling their products and services.
Types of PROMOTION
1. Personal selling
Is the oldest form of promotion, it takes place generally face to face or
over the telephone, when a company representative speaks with someone
in charge of purchasing decisions and persuades them to place an order.
2. Social Media Marketing
Mastering social media is a must-have if you intend for your business to
survive a competitive marketplace.
3. Direct Marketing
Is a form of promotion where the company reaches out directly to the
prospective client using email or other media? Direct mail is the best-
known version of his, and it is often cheaper than traditional forms of
advertising.
4. General Advertising
Advertising refers to impersonal paid promotions which use mass media to
deliver a message. These include things like newspaper or magazine
space ads, TV spots, internet banners, and outdoor billboards or posters.
5. Public Relations
Is the art of using non-paid media (such as news) to draw attention to the
company? Sending out press releases announcing news is the best-
known form of public relations, but there are many other methods also.
6. Sponsorship
Generally, involves supplying resources (such as money) to a group or an
event in exchange for advertising or publicity. Companies will often help
fund athletes, teams, or events in exchange for having their logo
prominently visible, for example.
7. Sales Promotion
Use short-term offers or giveaways such as promotional pens to
incentivize a purchase.
 8. Digital Promotion
All web-/digital device-focused promotions fall under the category of digital
promotion, from online advertising to social media to viral and
“advergaming”

People
• Develop the habit of thinking in terms of the people inside and outside of your
business who are responsible for every element of your sales, marketing
strategies, and activities.
• Your ability to select, recruit, hire and retain the proper people, with the skills and
abilities to do the job you need to have done, is more important than everything
else put together.

Members:
Almeron Galicia
Cuaresma Bunzo
Baraoed
Yasaña