Sports Management

What does a Sports Management course teach?

• The students gain a comprehensive understanding of the multi-dimensional importance
and the value of sport. The candidates would also acquire business skills relating to public
relations, marketing and entrepreneurship, which would assist them in the administration
of institutions engaged in various sporting activities.

• The students are exposed to the tools and techniques of sports administration including
those of event management as well as acquaint them with contemporary trends and
issues in sport. The sports science section would cover sports medicine, sports
psychology, sports physiology, sports therapy and health promotion.

• Helps students develop administrative skills necessary for managing the media, sports
celebrities and officials.
A course in sports management focuses on the following areas:

• Sports marketing • Knowledge about sports law on

• Sponsorship, marketing and merchandise of contracts and drug use
sports • Sports ethics and sports organization
• Sports finance & business
• Sports management policy
• Communication with the press and media
• Sponsorship and broadcasting
• Sports event staging
 http://nasm.edu.in/

http://www.iismworld.com/

http://www.isst.co.in/

http://www.coemindia.com/
Institutes offering sports management in India:
Alagappa University, Karaikudi, Tamil Nadu, offering one-year PGDSM (Post Graduate
Diploma in Sports Management)

Indira Gandhi Institute of Physical Education and Sports Science, New Delhi; offering one-
year PGDSM (Post Graduate Diploma in Sports Management)

IISWBM - Institute of Social Welfare and Business Management conducts a one-year full
time Post Graduate Diploma in Sports Management

University of Technology & Management (UTM), Shillong, Meghalaya - 1 year PGDM

Sports Management

International Institute of Sports Management (IISM), Mumbai - 3 year BBA in Sports

Management, 1 year full-time Post Graduate Diploma in Sports Management (PGDSM), 2
year full-time MBA in Sports Management)

National Academy of Sports Management (NASM) - 2 year MBA in Sports Management, 3

year BBA in Sports Management, 1 year Post-Graduate Diploma in Sports Management
(PGDSM), 1 year Diploma in Sports Management

Centurion University of Technology and Management, Bhubaneswar in collaboration with

Sports Education Development Australia (SEDA): 2 year MBA in Sports Management
Jobs after Sports Management program:
By year 2025, at least 23 lakh people are expected to become a part of the Indian sports industry. For
every 1,100 people on the field, India would need at least 55 coaches, 15 track & field experts, 25
sports medicine experts, 50 trainers, 22 sports nutrition experts, 11 sports psychologists, 106 strength
trainers as well as competition managers, bio-mechanical engineers, sports photographers, sports
journalists, sports management personnel, sports law experts and event managers, according to a
FICCI 2014 report.

Graduates can avail job opportunities across a variety of fields:

52 approved national sports federations in India: these governing bodies which aim to promote the
respective sport as an industry in India need professional sports managers always.

Sports branding/ marketing: Indian cricketer MS Dhoni earned Rs.153 crores through advertisements/
endorsements as per a Forbes 2014 report. Marketing/ branding therefore has got immense scope in
the field of sports. Sports marketing managers & sponsorship managers will be in demand soon.

Sports goods: Sports professionals who understand the details of sporting merchandise are in demand
in India as international brands like Nike, Reebok, Adidas are increasing their presence in the country.

Sporting event management: Event management companies are hiring sports managers by the dozen
to accommodate the rising need to focus only on sports related events. The sports calendar in India is
now chock-a-block with a variety of matches and events. It started with just the IPL - Indian Premier
League (cricket) in 2008 and by now we have Hockey India League (started in 2013), Pro Kabaddi
League (started in 2014), ISL - Indian Super League (for football, started in 2013), Indian Badminton
League (started in 2013) and so on. There is going to be a great demand for sports directors, operation
managers, communications & PR personnel, venue management professionals, implementation
managers, sports administrators, media professionals & so on.
 Institutes For Event Management

www.safalho.com 0761-6999989
EMDI Institute of Media and Communication, Jaipur (Rajasthan)
Plot No C-2, Near Galaxy and southern Square, Mall, Mansarowar Industrial Area , Jaipur (Jaipur Dist.)
– 302020

NAEMD - Ahmedabad - Best Event Management Courses

G - 24, Samudra Complex, Near Hotel Klassic Gold, Off C.G. Road, Navrangpura · 079 3008 1829

National Institute Of Event Management

College
Address: Ground Floor, Nandanvan, Corner of Vallabh Bhai Road & Ansari Road, Vile Parle West,
Mumbai, Maharashtra 400056
Phone:022 2628 2928

Amity Institute of Event ManagementAKC House, E-27, Defense Colony, New Delhi - 110 024, Ph:
24621960, 24699700, Fax : 24625956,246233172

Event Management Development Institute,IES Management College4th Floor

791,S.Kmarg,opp.Lilavati Hospital,Bandra (W), Mumbai_400 050,Ph:+91 22 2655 0808, 2642 71713

Indian Institute of Event Management144 Laxmi Plaza, New Likin Road, Andheri West,
Mumbai4Indian Institute of ManagementD-3,Defence Colony,NewDelhi-110 0485

International Institute of Event Management SNDT Women's University, Juhu Campus, juhu Tara
Road,Santacruz (W), Mumbai-400 049,Ph:+91 22 266080457