JUNE 2021 / RAMESH N / GDIB

GDIB TERM 3 – ASSIGNMENT

READ INSTRUCTIONS IN THE BEGINNING OF THIS DOCUMENT AND IN EACH OF THE QUESTIONS
IF TWO ANSWERS PAPERS ARE SIMILAR THE SECOND ASSESSED IS LIKELY TO GET LESS MARKS.
IF PLAGIARISM IS A CRIME, COPY AND PASTE OF OTHER’S ANSWER IS SIN.
USE A SIMPLE FONT, DON’T SPEND TIME ON COVER PAGE , DECORATION AND EMBROIDERY
UPLOAD A PDF OR WORD DOCUMENT. DON’T UPLOAD ZIP FILES I WILL NOT OPEN THEM

YOU WILL ASSESSED ON THE FOLLOWING PARAMETERS

a. Originality of Thought
b. Visualization of Market
c. Right and appropriate Use of terminologies
d. Ability to reasonably defend an opinion / view point

ATTEMPT 2 OUT OF 4

1. Use the terms below to argue in favor (or against) Airtel decision to go to Africa. (If your University registration / roll number ends
with an even number you will argue for, if it ends in an odd number you will argue against)
a. GDP
b. GDP-P
c. PPP
d. Hoestede Dimensions of Culture
e. High and Low Context Societies
f. Don’t limit your answers to only these terms, use all your Marketing learnings

2. India is transitioning from Hybrid Economy to Pure Economy. How does this catalyze or hinder following sectors. At least one of the 4
below should be a contrarian view of other 3

a. IT Sector
b. Primary Health Care
c. Agriculture Sector
d. FMCG

3. Based on your understanding of different modes of entry to an International Market and through use of marketing and
management terms taught in GDIB classes give your recommendations to Yonghe King of China (YK) and Haldirams (HR) of India as
they prepare to enter each other’s market.

a. Yonghe King is another Chinese-style fast-food chain that, like Ajisen, also focuses on noodles. Its first restaurant was
opened in 1995 in Shanghai. The brand is not fully Chinese anymore, as it merged with Jollibee Foods Corporation (JFC),
the biggest fast-food company in the Philippines, in 2004. Since 2016, Jollibee is 100% owner of Yonghe King. Yonghe King’s
menu is diverse, as it offers various breakfast items, meal sets with noodles or rice, and desserts. It promotes its breakfast
as the perfect start of the day for busy people who have to get to work early and have no time to prepare a meal. With
almost 409,000 fans on Weibo, Yonghe King is pretty popular on Chinese social media. It is open to expanding its menu to
meet requirements of International markets

b. Haldiram's is a 4 million dollar brand that is a familiar sight on shelves across the USA, Uk and the Middle East. Non
Resident Indians carry back packets of Haldiram's along with the farewells and nostalgia. This is the name that they look for
as they scan shops for familiar scents and sights. For over sixty years now, we have been unifying the palate of India. It has
not been the simplest of tasks; Indian speaks different tongues and has different taste buds to match. However, today, we
are a name that has become synonymous with the taste and quality not only within India but the world over. Today
Haldiram's occupies considerable shelf space at prominent supermarkets the world over: Tesco, Sommerfield, Sipneys and
Carrefore. From traditional Indian sweets and savories to the more international chips, cookies, nuts and sherbets, our
products are fast capturing the imagination of people making it possible for us to aim for deep penetration in the Middle
East, East Europe and parts of North Africa.

4. Create a business model using the Business Model Canvas platform for ANY of the following business opportunities. Explain

a. https://www.kaiostech.com/explore/ . KAIOS is the alternate OS for mobiles challenging the duopolistic position in the
sector
b. https://www.jiomart.com/ JIO challenges the duopolistic position of Amazon and Walmart (FlipKart)
c. Josh India’s Best Short Video App – How to gain leadership India market share and enter Asian markets