Prasant Kumar Rath

PH No: +91 9740919333, Email id: prasant.rath05@gmail.com

MANAGEMENT PROFESSIONAL: Sales & Marketing / Business Development / P&L Accountability

 Extensive Sales background with sound understanding of the basic framework of operations
 Repeatedly produced sustained business and revenue growth in changing markets
 Possess an integrated set of competencies that encompass areas related to Channel Development

Profile Summary
A seasoned professional with over 12+ years of experience in:
• B2B Sales, Corporate sales, Self Motivated, Team Management, Performance Management, Key Account
Management, Business Development, Client Retention, Sales Strategy Execution, Sales Forecasting,
Ability to assess and hire talent and develop them. Understands geography and has market intelligence. 
• Handling the business development, identifying & developing new markets, handling lead generation
& client retention and achieving the set targets.
• Proficient in preparation of business plans, competitors profile & monitoring operations at regular
intervals
• Proven ability in achieving / exceeding targets, opening new and profitable services markets and
setting up business operations in untapped markets
• Distinction of exploring new markets for businesses growth and streamlining sales & marketing
operations
• Result oriented achiever with excellent track record for identifying opportunities for accelerated
growth
Core Competencies
• Formulating long term / short term strategic plans, conducting negotiations & marketing operations
thereby achieving increased sales growth across region

• Steering operations with a view to achieve organizational objectives and ensure profitability

Networking with strong and reliable channel partners, resulting in deeper market penetration and reach
inventing an idea & implementing the same in sales promotional activities as a part of brand building and
the market development effort
• Recruiting, mentoring & training personnel for the marketing team for ensuring optimum
performance to deliver quality services in market
Work Experience

OYO ROOMS, Bangalore, Dec.2017 to present

Sr.corporate sales Manager, Bangalore, Karnataka

 Managing PnL for Hotel sales for B2B (corporate) sales with a team of 8-12 sales managers.
 Liaising with internal and external stakeholders to bring in process and product updates to help set
up sales systems that are replicated across other Unit Micro-markets in OYO.
 Hiring, training and mentoring new sales resources to enable them to grow within the organization.
 Overall responsibility includes key account management, business generation revenue realization
and growth. Identification and qualification of prospects, RFI/RFP & account management form a
part of integral job responsibilities. 
 Exploring new business opportunities and manage and grow existing accounts. 
 Taking care of RFP / NATIONAL accounts.

Key Initiatives:
• Successfully implemented the UNIT sales Model for SOB Properties.
• Introduced UNIT / Territory Sales Program to develop the Sales capability program to recruit freshers
and putting them through a Sales Training, Market Visit and Mentoring to create internal Pipeline.

Ginger Hotels (A TATA Enterprises), South India, June 2015 to Dec.2017

Sr.Sales Manager –Corporate Sales, South Region (Bangalore & Hyderabad)

 Overall responsibility includes key account management, business generation revenue realization
and growth. Identification and qualification of prospects, RFI/RFP & account management form a
part of integral job responsibilities. 
 Exploring new business opportunities and manage and grow existing accounts. 
 Taking care of RFP / NATIONAL accounts.
 Be conversant with the current advancements in technology and its usage from a business
perspective. 
 Comprehend/map customer needs and respond to customer queries/concerns. 
 Build relationships with key account contacts. 
 Involved in policy decisions with top management and overall in charge for client interaction,
negotiation and delivery. 
 Responsible for the management and growth of key accounts and lost accounts. 

VCI Hospitality Ltd (Sahara Hotel Group)

Bangalore / Hyderabad, Feb.2012 to May 2015
Manager – South (RSO)

 Taking care of Sales & Marketing for Aveda Group of Hotels (Managed & operated by - VCI
Hospitality Ltd.), Hotel Sahara Star, Mumbai & Aamby Valley City, Lonavala. 
 Establish Clint base of organizations, associations social and corporate business through direct,
outside and inside sales efforts for the purpose of securing business for the hotel and ensure that
predetermined sales expectations are meet and exceeded.
 Responsible for contract negotiations with hotel partners and the corporate clients.
 Monitored hotel usage and guarantees to assure maximum utilization and equitable distribution.
 Worked in unison with Field Hospitality and Client Services to enhance the guest experience.
 Forecasted room requirements for special events and market shifts.
 Reviewed billing and authorized hotel payments through Accounting.
 Participated in trade shows and all industry functions to procure hotel contracts and promote
vacation ownership.
 Coordinated with Reservation Sales to promote new hotel partners and facilitate staff training.

Sterling Holiday Resorts, Bangalore, March 2009 to January 2012

Asst. Manager for Hotel Sales (RSO)
Have joined as an Asst. Sales Manager- MICE & Responsible for Promoting 19 resorts of Sterling across
Karnataka and Andhra Pradesh. Setting up of sales team for the regional office, Planning Sales strategies,
Analyzing Market Flow and improving the revenue of the company.

 Establish Clint base of organizations, associations social and corporate business through direct, outside
and inside sales efforts for the purpose of securing business for the hotel and ensure that
predetermined sales expectations are meet and exceeded.
 Responsible for contract negotiations with hotel partners and the corporate clients. .
 Oversaw Inventory Control procedures to assure timely, accurate confirmation of reservations.
 Investigated and researched new opportunities in existing markets and probed for new opportunities
in prospective markets.

M Group of Hotels, Hyderabad/Bangalore, Sept. 2005 till Feb.2009

Asst.Manager for Sales (Corporate & TA)

 Primarily responsible for interacting and maintaining good relations with the customers
 Oversaw the hotel's contracts with different agents and marketing individuals so that the hotel
benefitted from the sales

 Prepared reports depicting the efforts of the sales team and the results attained

 Prepared presentations for the sake of demonstrating the reasons to choose hotel for corporate
conferences and seminars.

 Familiar with financial reporting systems including cost control, stock management and P&L.
  Communicated accurately to operations, the details needed to satisfy contracts.

 Contacted representatives from respective market segments to solicit business for the hotel.

 Demonstrated positive leadership characteristics, which inspired employees.

 Finalized contracts for group bookings.

 Relayed accurate forecasting information for rolling forecast.

Educational Qualification
M.B.A (Sales & Marketing ) from GIT College, Bhubaneswar, Orissa, (2012 -2014)
Bachelor in Hotel Management, T. John College, Bangalore University, Bangalore, Karnataka, (2003-2006)
B.Sc. Berhampur University, Berhampur, Orissa, (2000 - 2003)

Computer Skills
DOS, Microsoft office, Windows 98/2000/2003 etc

Personal Memorandum

Father’s name : Madan Mohan Rath

Sex : Male
Marital Status : Single
Nationality : Indian
Languages Known : English, Hindi, Telugu and Oriya
Address : #4,3rd floor, 2ndmain, 2nd cross,
Muneswara layout, Munekolala,
Marathalli, Bangalore -560037
Declaration

The above mentioned details are correct to the best of my knowledge and belief