QUEZON CITY UNIVERSITY

Novus Enterprise

A Business Plan Proposal

Presented to the Faculty of Quezon City University
San Bartolome, Novaliches Quezon City
2nd Semester, Academic Year: 2020-2021

In Partial Fulfillment of the Requirements for the Degree

Bachelor of Science in Entrepreneurship

By: SBENT-3P

Abello Rico R.
Abude, Esperanza R.
Beraquit, Gerald M.
Briones, Romelyn R.
Carandang, Merry Kris H.
Dela Cruz, Jessel S.
Escueta, Juvelie V.
Evasco, Emmanuelle I.
Garan, JhonAbner
Lucero, Racquel B.
Maarat, Rosalinda O.
Ramirez, Kathlynne A.
Septo, Jay S.
Sibug, Christine Mae C.
Sumangid, McKenly

MENTOR:
Dr. Edmond Freo, LL. B

July 2021

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 QUEZON CITY UNIVERSITY

CERTIFICATION OF APPROVAL

This business plan paper of NOVUS ENTERPRISE submitted by ABELLO, ABUDE,

BERAQUIT, BRIONES, CARANDANG, DELA CRUZ, ESCUETA, EVASCO, GARAN,
LUCERO, MAARAT, RAMIREZ, SEPTO, SIBUG, SUMANGID in partial fulfillment of
the requirements for the degree BACHELOR OF SCIENCE IN ENTREPRENEURSHIP
has been examined during the Oral Examination.

Approved by the Panel on Oral Examination on June 24,2021

Mr. Daryl R. Panganiban

Panel Chair

Mrs. Nora B. Navarette Mrs. Alice A. Morales

Panel Member Panel Member

Accepted in partial fulfillment of the requirements for the degree BACHELOR

OF SCIENCE IN ENTREPRENEURSHIP.

Dr. Gerardo T. Bautista, CPA

Dean, College of Business and Accountancy

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 QUEZON CITY UNIVERSITY

CERTIFICATION of EDITING

This Business Plan paper of:

NOVUS ENTERPRISE

Was PROOFREAD by the undersigned on (mm/dd/yy).

(Signature)
Complete Name

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 QUEZON CITY UNIVERSITY
AKNOWLEDGEMENT

We, the Novus Enterprise would to like to express gratitude to everyone who
supported us for making this business plan. We are very much thankful for their useful
advice and criticism during the working process. We are sincerely grateful to them for
sharing their recommendations in our product “Eggshell chalk”.

We would also like to thank our mentor, Dr. Edmond Freo for guiding us and sharing
the knowledge in regards to our business plan. His willingness to motivate us have greatly
inspired us to finish our project efficiently.

Also, we would like to take this opportunity to thank our school which is Quezon City
University for offering the course of Bachelor of Science in Entrepreneurship, wherein it
gave us an opportunity to learn and improve our knowledge in business related terms.

Lastly, we also thank our families and friends for their understanding and strong
support in finishing this project. Without them, we would encounter conflicts while doing
the business plan.

RRA,
ERA,
GMB,
RRB,
MKHC,
JSDC,
JVE,
EIE,
JAG,
RBL,
ROM,
KAR,
JSS,
CMCS,
MKS,

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 QUEZON CITY UNIVERSITY
TABLE OF CONTENTS

Title Page
TITLE PAGE i
CERTIFICATION OF APPROVAL ii
CERTIFICATION OF EDITING iii
AKNOWLEDGEMENT iv
TABLE OF CONTENTS v
LIST OF TABLES viii
LIST OF FIGURES x

I. EXECUTIVE SUMMARY
A. Management Highlights
1. Nature of Business 1
2. Business/ Company Name 1
3. Vision 1
4. Mission 1
5. Objectives 1
6. Core Values 2
7. Logo 2
B. Marketing and Production Highlights 2
C. Organization and Financial Highlights 3
D. Socio-Economic Contributions 4

II. MARKETING PLAN

A. Products/ Services 5
B. Target Market
1. Area Coverage 6
2. Consumer/ Customer Market Segment 6
C. Demand and Supply Analysis
1. Potential Demand 6
2. Direct Competitors 7
3. Indirect Competitors 8
D. Projected Sales
1. Per Month in Volume and In Pesos 9
2. Per Year (5 years) 10
E. Marketing Program/ Strategies
1. Practices of Competitors 10
2. Proposed Marketing Strategies

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 QUEZON CITY UNIVERSITY
2.1. Product 13
2.2. Price 15
2.3. Place 15
2.4. Promotion 16
F. Marketing/ Selling Expenses 19

III. PRODUCTION/ OPERATIONS PLAN

A. Technical/ Production Description 20
B. Production/ Operations Process/ Service Flow
1. Step by Step Procedure 20
2. Duration Per Step Per Batch 23
3. Labor and Machine Requirement per step 25
C. Production Schedule 27
D. Labor Requirement 28
E. Machinery/ Equipment Requirement 28
F. Raw Materials Requirement 29
G. Existing and Potential Suppliers 29
H. Plant/ Factory Location 30
I. Plant Layout 31
J. Waste Disposal System 32
K. Quality Control System 33
L. Quality Standards Checklist 34
M. Production Cost 35

IV. ORGANIZATIONAL PLAN

A. Legal Form of Business 37
1. Articles of Partnership 37
2. Legal Requirements 40
B. Organizational Structure 42
C. Qualification of Officers 42
D. Duties and Responsibilities of the Officers/ Staff/ 44
Laborers
E. Office Equipment/ Furniture and Fixtures/ Supplies 46
F. Gantt Chart of Activities 48
G. Administrative Expenses 49
H. Social Outcomes 50

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 QUEZON CITY UNIVERSITY
V. FINANCIAL PLAN
A. Total Project Cost 51
B. Sources of Financing 52
C. Projected Financial Statement
1. Projected Income Statement 53
2. Projected Cash Flow Statement 54
3. Projected Balance Sheet 55
D. Profitability Indices 56
E. Financial Assumptions 57
F. Schedules 57

APPENDICES
Appendix 1: SWOT Matrix/ Analysis 61
Appendix 2: Risk Management Plan 62
Appendix 3: Business Implementation Action Plan 65
Appendix 4: Survey Questionnaire 68
Appendix 5: Sample Size and Sampling Technique 72
Appendix 6: Survey Results and Interpretation 73
Appendix 7. Correspondence 80
Appendix 8: Group Reflection 81
Appendix 9: Business Plan Photos 82

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LIST OF TABLES

Title Page
Table 1. Financial Highlights for Year 2021 3
Table 2. Financial Ratios 4
Table 3. Potential Demand 6
Table 4. Direct Competitors 7
Table 5. Indirect Competitors 8
Table 6. Projected Sales for Year 2021 9
Table 7. Projected Sales for 5 Years 10
Table 8. Practice of Competitors 10
Table 9. Price 15
Table 10. Marketing/ Selling Expense 19
Table 11. Step by Step Procedure 23
Table 12. Labor and Machine Requirement per Step 25
Table 13. Production Schedule 27
Table 14. Projected Production Schedule for 5 Years 27
Table 15. Labor Requirements 28
Table 16. Machinery/ Equipment Requirements 28
Table 17. Raw Materials Requirement 29
Table 18. Existing and Potential Suppliers 29
Table 19. Quality Control System 33
Table 20. Quality Standard Checklist 34
Table 21. Total Production per Year 35
Table 22. Production Cost per Unit 36
Table 23. Partner’s Circumstances 38
Table 24. Capital Contributions 39
Table 25. Legal Requirements 41
Table 26. Qualifications of Officers 42
Table 27. Duties and Responsibilities of Officers 44
Table 28. Office Equipment 46
Table 29. Furnitures and Fixtures 47
Table 30. Office Supplies 47
Table 31. Gantt Chart of Activities 48
Table 32. Administrative Monthly Expense 49
Table 33. Projected Administrative Expense 49
Table 34. Start-up Capital 51
Table 35. Sources of Financing 52

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Table 36. Projected Income Statement 53
Table 37. Projected Cashflow Statement 54
Table 38. Projected Balance Sheet 55
Table 39. Return on Investment 56
Table 40. Payback Period 56
Table 41. Sales Ratio 56
Table 42. Projected Sales and Sales Volume 57
Table 43. Fixed Capital Investment with Depreciation 58
Table 44. Total Production Per Year 59
Table 45. Projected Cost of Goods Sold 59
Table 46. Direct Materials Costs per Year 59
Table 47. Administrative Expense per Year 60
Table 48. Selling Expense per Year 60
Table 49. SWOT Analysis 61
Table 50. Risk Management Plan 62
Table 51. Business Implementation Action Plan 63
Table 52. Survey Results 73

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LIST OF FIGURES
Title Page
Figure 1. Logo 2
Figure 2. Product 5
Figure 3. Area Coverage 6
Figure 4. Direct Competitors 8
Figure 5. Indirect Competitors 9
Figure 6. Brand name and Tagline 13
Figure 7. Labeling 14
Figure 8. Packaging 14
Figure 9. Distribution Channel 15
Figure 10. Facebook page 16
Figure 11. Website 17
Figure 12. Print Ads 18
Figure 13. Discounted Price and Giveaway 18
Figure 14. Step by Step Procedure 20
Figure 15. Plant/ Factory Location 30
Figure 16. Plant Layout 31
Figure 17. Waste Disposal System 32
Figure 18. Organizational Structure 42
Figure 19. Social Performance Assessment 50
Figure 20. Answer (QQ1) 74
Figure 21. Answer (QQ2) 75
Figure 22. Answer (QQ3) 75
Figure 23. Answer (QQ4) 76
Figure 24. Answer (QQ5) 76
Figure 25. Answer (QQ6) 77
Figure 26. Answer (QQ7) 77
Figure 27. Answer (QQ8) 78
Figure 28. Answer (QQ9) 78
Figure 29. Answer (QQ10) 79
Figure 30. Prototyping 82
Figure 31. 2nd Year Oral Defense 83
Figure 32. Survey Data Gathering 84
Figure 33. Doing Papers 85
Figure 34. 3rd Year Online Oral Defense 86

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I. EXECUTIVE SUMMARY

A. Management Highlights
1. Nature of Business
Novus Enterprise is a manufacturing type of business that produce a product called
“Shalk”, an eggshell chalk that is made up of eggshell which serves as the main ingredient.
The company offers a safe, unique and affordable chalk product in the market. Also, the
company will create a different variety of chalk in terms of size, colors and shape, this will
produce by the company’s valued laborer and manufacturer.

2. Business/ Company Name

Our company name is Novus Enterprise, which came from the Latin word means “new
business” as we are actually offering a new product in the market that will be useful for the
customers. This company will create a “new product”, “new business” and “new success” in
the market.

3. Vision
To become the number one choice of chalk production enterprise in the Philippines that
aims to provide unique good quality of eggshells chalk to the customers.

4. Mission
To give complete customer satisfaction through producing a good quality product that
will not just also benefit to the customers but also help to save the environment by using waste
materials such as eggshells.

5. Objectives
• To offer chalk that removes grease stains from clothes.
• To provide a chalk that is made up of eggshells.
• To create a product not just to earn a profit but also contribute to reduce waste in the
environment.
• To offer an eggshell chalk at an affordable price starts at one peso per piece and 24
pesos per box with a quantity of 25 pieces of eggshell chalk.
• To reach potential target customers by conducting promotional activities.
• To reach 3200 sales volume unit of eggshell chalk with a target sale of ₱76,800 for the
first year of operation.

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6. Core Values
• INTEGRITY - Do the right things for a better results and outcomes.
• PROFESSIONALISM - Maintaining effectiveness and efficiency of a product and
service provided to customer.
• RESPECT - We are live in the world of diversity. Differences of perspective, talents,
gender and stuff are well valued. Respect is earned not given.
• INNOVATIVE - Continuously creating and accepting plans and ideas of the people
within the enterprise and making changes by seeking of it.
• COMMITMENT - We believe customer is the blood of our enterprise that flows
towards growth and success that is why we are accountable and passionate to properly
serve them.

7. Logo

Figure 1. Logo

The logo of Novus enterprise is consisting of yellow orange color background that
symbolized the encouragement of people who work in the enterprise. There’s also bulb design
that formed like human head which represent intellectual knowledge and ideas of a group of
student’s creativities and innovative of ideas.

B. Marketing and Production Highlights

Marketing Highlights
The Marketing plan was conducted based on our product Eggshell chalk. The aim of
this marketing plan is to distinguish the marketing strategies that needed to conduct in relation
to our product. Additionally, we able to determine how to increase profits and make use of its
resources efficiently.
In the first quarter of the Enterprise, we will promote the Product using promotional
tools such as online advertisements, social media, web pages, and other online platforms. This

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marketing strategy aims to increase point of sales and visibility since our Product is new to
our target market.

Production Highlights
The Production plan focused on the production process of the Shalk product eggshell
chalk. The ingredients to create an eggshell chalk consist of: eggshells, plaster of Paris and
water. Aside from that, it is necessary to have a small milling machine and chalk molder for
the equipment needed. It also discusses the plant location of the enterprise where it will be
located at Quezon City University and plant layout to determine the physical structure of the
said enterprise.

C. Organization and Financial Highlights

Organizational Highlights
It focuses about the organizational plan of the business. The management aspect
proposes a clear and precise duties and responsibilities, project scheduling, form of
ownership, organizational chart which shows the flow of authority as well as manpower level
of requirement. Thus, it must be set up efficiently and effectively in order for the business to
become dynamic and competitive in the industry.

Financial Highlights
The total start-up capital of the Novus Enterprise is ₱25,003 with the annual projected
sales for the first year of operation ₱76,800, which will yield a net profit of ₱6,240. The
Return of Investment (ROI) is 24.95%, a percentage gained profit from starting the capital.
Lastly, the Payback period of the enterprise will reach in four months.

Table 1. Financial Highlights for Year 2021

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Table 2. Financial Ration
Profitability Indices Amount/ Percentage
Return on Investment 24.95%
Payback Period 4 months
Net Profit Margin 8.13%

D. Socio- Economic Contributions

Novus enterprise able to help the society by contributing in reducing waste in the
community. Since our main ingredient is made by recycled material, it can contribute to keep
the environment clean. Additionally, it will have contribution to the economy by offering a
good quality product that the customers deserve, perhaps increasing the company's financial
profits. In addition, the enterprise may provide job opportunities in the future that will help to
lessen the unemployment rate in the country.

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II. MARKETING PLAN
A. Product

Figure 2. Product

Shalk eggshell chalk is containing safety benefits that suits to the needs of the target
customers. It is also affordable to the customers since it is made from recycled materials
which are eggshells. Aside from that, it is an eco-friendly since eggshells are consider excess
materials and by using it as a main ingredient of the product will be able to contribute in
reducing waste to the environment. The size of an eggshell chalk is approximately. 35 of an
inch (nine millimeters) in diameter and 3 inches (80 millimeters) long. The price of the
eggshell chalk is one peso per piece.
Although chalk is usually used as a written tool for school purposes, it can also be use
as a grease stain removal in clothes. Since eggshell chalk is made up of eggshell that
contains 97% of calcium carbonate that have the same components to the limestone, one of
its properties is that it can absorb grease from the clothes. Simply rub a piece of white chalk
onto the clothing and let it absorb the grease before brushing it off. This is definitely better
than wasting time trying to scrub out the stain. In addition, it’s an inexpensive alternative to
using special detergent or expensive stain-removing materials.

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B. Target Market
1. Area Coverage

Figure 3. Area Coverage

Geographically, Novus Enterprise's target market are located in Quezon City District 2
since it is the most populous district in Quezon City with a total population of 688,773 based
on PSA 2015 Census of population. It consists of five barangays: Bagong Silangan, Batasan
Hills, Commonwealth Holyspirit and Payatas. Since the Enterprise will be promoting goods
online, the Enterprise tends to sell to a wide range of areas.

2. Consumer/ Customer Market Segment

The Novus Enterprise target market are mothers and teens who are tend to do laundries.
Most of us can’t avoid having stain or grease in our clothes. Thus, the enterprise will create an
alternative and affordable new product as an easy way to remove grease. In addition, the
enterprise also chose the target market based on the city’s demographics and purchasing
ability. The enterprise will be able to reach the target market through direct and indirect
selling.

C. Demand and Supply Analysis

1. Potential Demand

Table 3. Potential Demand

District 2: Barangays 2016 2017 2018 2019 2020
Bagong Silangan 41,710 42,198 42,687 43,178 43,666
Batasan Hills 76,171 77,062 77,956 78,852 79,743
Commonwealth 93,666 94,762 95,861 96,693 97,785
Holyspirit 52,173 52,783 53,395 54,009 54,619
Payatas 61,567 62,287 60,843 61,543 62,238
TOTAL: 325,287 329,092 330,742 334,275 338,051
Projected Growth %: 1.19% 1.17% 1.16% 1.15% 1.13%

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District 2: Barangays 2021 2022 2023 2024 2025

Bagong Silangan 44,155 44,641 45,128 45,615 46,103
Batasan Hills 80,636 81,522 82,410 83,300 84,191
Commonwealth 98,880 99,968 101,057 102,148 103,241
Holyspirit 55,230 55,838 56,447 57,057 57,668
Payatas 62,935 63,627 64,321 65,016 65,712
TOTAL: 341,836 345,596 349,363 353,136 356,915
Projected Growth %: 1.12% 1.10% 1.09% 1.08% 1.07%

• Novus Enterprise will be selling Shalk to the whole District 2 Quezon City.
• Novus Enterprise will target 15 to 59 y/o specifically mothers and teenagers who
tend to do laundries.
• There is a total of 46% potential buyers for the whole District 2.
• The majority of potential buyers will be located at Barangay Commonwealth with a
total of 13% for the whole population of District 2.
• There will be a 1.19% to 1.12% increase in the population of Quezon City for the
years 2015 to 2021.

2. Direct Competitors
The direct competitors of the enterprise are those businesses who tend to sell similar
product which is chalk.

Table 4. Direct Competitors

Name of the Location Product Offering

business
HBW School supplies store, Online White-colored chalks and other
selling store such as Shopee and writing materials
Lazada
Crayola School supplies store, Online Chalks and other coloring
selling store such as Shopee and materials
Lazada

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Figure 4. Direct Competitors

3. Indirect Competitors
Indirect competitors are businesses that sells product that have the same purpose to our
product Shalk eggshell chalk which is to remove grease or stain on clothes.

Table 5. Indirect Competitors

Name of the Location Product Offering
business
GreenCross Retail stores, online selling stores such as Zonrox bleach and
Incorporated Shopee and Lazada hygiene products

Powerclean Retail stores, online selling stores such as Liquid bleach

Solutions Shopee and Lazada

Clorox Retail stores, online selling stores such as Cleaning products

International Shopee and Lazada and disinfectants.
Philippines, Inc.

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Figure 5. Indirect Competitors

D. Projected Sales
1. Per Month in Volume and In Pesos
Table 6. Projected Sales for Year 2021

This table shows the projected sales for the year 2021.

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2. Per Year (5 years)

Table 7. Projected Sales for 5 years

This table shows the projected sales for the year ended 2021 to 2025

E. Marketing Program/ Strategies

1. Practices of Competitors

Table 8. Practices of Competitors

Competitors Product Price Strategy Place Strategy Promotion
Strategy Strategy
Direct
HBW HBW are known They set their
HBW can They promote
specifically for products to ausually found through
selling pens and affordable price to
in any school advertisement
other school the market. They
supplies stores in social
writing supplies also set discounts
and other retail media flat
such as chalks to the customers in
stores so the forms and
and pencils terms of
customers can print ads.
purchasing bulks
easily reach
online their product.
They also sell
their products
online through
online selling
store such as
Shopee and
Lazada.
Crayola Crayola is highly The products of Crayola has a Crayola’s
product focused, Crayola are very very efficient promotion is

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which is due to well priced way of based on
the fact that they because they go distribution and television
are constantly along with their selling. They commercials,
striving to target market, they are in most magazines,
enhance their are affordable but grocery stores, web
goods in order to also, they aren’t school supplies advertising
make them more too low since the store, gas and in-store
appealing and price has to reflect stations, art advertising.
inventive so that the quality of the stores, etc. This is a very
they continue to product. For most They have strong
sell. This people Crayola is direct and promotional
company's synonymous of indirect mix because
product line has quality and they channels of they have face
evolved have a strong distribution to face, no
dramatically; loyalty to the since they sell face to face
they began with brand, so they can to final and trade sales
simply crayons raise their prices customers but promotion; the
and now provide and still have the also to retail last one refers
chalks, toys, same demand. companies. to encourage
water, stores to buy
keyboards, and sell their
clothes, and product by
other items. advertising in
They made all of the store. They
these also have
modifications, public
but they still relations since
sought to keep they have a lot
all of the of events and
products. hey activities to
have made all promote their
this changes but products.
still they have They reach
tried to keep all their target
the products in market in
the same line, every way.
since Crayola
has been a color
company, they

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develop the new
products based
on the
company’s core
Indirect
GreenCross Product strategy High-low pricing Zonrox They promote
Incorporated is to offers a strategy is utilized distribution through
range of products because Zonrox channels are advertisement
not just about bleach has a good broad, but they in TV shows,
laundry but into brand equity and it execute place social media
a variety of considered one of strategy in most flat forms,
products that the best bleach in socialize print ads and
promotes the industry. places, mostly advertisement
antibacterial Bottle in all leading in billboards
protection. 500ML- P25.00 grocery stores,
Gallon- P130.45 and mall

Powerclean Power clean They offer prices They distribute They promote
Solutions solutions Product based from bundle products in through
strategy are to and retail price of grocery stores advertisement
produce high products. outlet, mall, in social
quality cleaning Retail Price starts stores in media flat
solutions into at community and forms and
eco-friendly Bottle online stores. print ads.
chemical. They P 179.00
also expand their
product strategy
in producing
affordable
cleaning
supplies.
Clorox Clorox They provide price They distribute They promote
International International range based from products in through
Philippines offers a range of bottles and grocery store, advertisement
Inc. products that gallons, wherein mall outlet and in social
mostly into the regular bottle in online web media flat
laundry. start price at stores. forms, print
They execute P 60.00 ads and

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 QUEZON CITY UNIVERSITY
product strategy advertisement
by producing in billboards.
antibacterial They also
solutions have articles
protection for in internet that
germ free home. includes all
important
information
about the
products.

2. Proposed Marketing Strategies

2.1 Product
Shalk is an alternative product that can be used as a grease stain removal on clothes. It
is also affordable compare to any grease stain removal products as it can only be sold at 1
peso per piece and 23 pesos per bundle with 25 pieces of eggshell chalk.

2.1.1 Brand Name

Figure 6. Brand name and Tagline

The brand name is Shalk similar to the pronunciation from the word chalk. It is
shortened for eggshell chalk since it is the main product that the enterprise sells to the target
market. Additionally, the Shalk tagline is “Hold Your Brighter Way” which means Shalk used
as grease stain removal to make the clothes look clean and brighter. It also reminds to the
customers that that there is always a brighter way towards success and all you need to do is
hold it, never give up on that opportunity.

2.1.2 Labeling
The product labeling provides the information of the product Shalk eggshell chalk. It
indicates the logo of the enterprise, the brand name and tagline, size and quantity of the
product which is 25 pieces. Lastly, there will be also ingredients and instructions on how the

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product will be use in order for the customers able to know more information about the
product.

Figure 7. Labeling

2.1.3 Packaging

Figure 8. Packaging

The packaging of the product is made up of small paper box, wherein the products
were perfectly sealed and ensure that it was in good condition until it distribute to the
customers.

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2.2 Price
Table 9. Price
T
h
e

t
a
b
l
e

s
h
o

This table shows the cost-plus pricing strategy of Novus Enterprise.

2.3 Place

Figure 9. Distribution Channel

Novus Enterprise manufactured products will be distributed through direct and indirect
selling. In terms of direct selling, the Shalk eggshell chalk will be distributed directly to the

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end user. When it comes to indirect selling, the product will be distributed to the retailers such
as sari-sari stores, groceries or school supplies store.

2.4 Promotion
Online advertisement
To reach the customers, Novus Enterprise we will use online advertisement platforms
for its much way cheaper than any advertisement platforms. Thus, the Shalk eggshell can
easily be known to the customers, since more people are always active in social media
nowadays. The enterprise has created a facebook page and online website as a tool to promote
product Shalk eggshell chalk online.

Facebook page:
https://www.facebook.com/Novus-Enterprise-109318178073307/about/?ref=page_internal

Figure 10. Facebook Page

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 QUEZON CITY UNIVERSITY
Website:
https://novusenterprise03.wixsite.com/website?fbclid=IwAR1h_Fb2siLAo6MlYqSibB7yQJld
PQXbSIodrJA-Qq25-SbcGGgmGBqmUas

Figure 11. Website

Product Demonstration
Novus Enterprise will use a product demonstration through videos on how to use the
product Shalk eggshell chalk as a grease stain removal. It will be posted on the enterprise
Facebook page, so the customers will get aware on how to use our product that based on its
purpose.

Email Marketing
Novus enterprise will be used Email marketing to promote and reach out the customers’
orders, complaints and suggestion and also to build a relationship to valued customers. It is a
direct email that the marketing staffs will be operate and monitor. Thus, the enterprise able to
reach the potential customers easily.

Print Advertisement
Novus enterprise will be used print advertisement to promote product Shalk eggshell
chalk because it important also to have a print advertisement to reach out our product for the
people who are not active in social media.

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Figure 12. Print Ads

Price Discount Strategy

We'll be offering a discount where customers can save up to 4% if they purchase one
bundle, which is approximately of 25 pieces of chalk.

Giveaways
For every last week of the month, the enterprise will a promo wherein if the customers
buy 3 bundles of our product, they will 10 pieces eggshell chalk for free.

Figure 13. Discounted Price and Giveaway

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F. Marketing/ Selling Expenses

Table 10. Marketing/ Selling Expense

This table shows the projected marketing expense for the year ended 2021 to 2025

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III. PRODUCTION/ OPERATIONS PLAN

A. Technical Production Description

Chalk eggshell is containing safety benefits that suits to the needs of the target customers. It
is also affordable to customers since it is made from recycled materials which are eggshells.
Aside from that, eggshell chalk is an eco-friendly since eggshells are consider excess
materials and by using it as a main ingredient of the product will be able to contribute in
reducing waste to the environment. The eggshell chalk will be produced by the enterprise
itself. Novus enterprise will be using an alternative molder to create eggshell chalk since
chalk molder machine is too expensive.

Eggshell Chalk is an innovation of ordinary chalk. It is intended to provide alternative

chalk that is less chemical and can help to reduce the waste of egg shells, which is affordable
to our dearest customers. Eggshell Chalk is very popular with students and teachers. It’s
used to write something in the chalkboard. Eggshell Chalk is created by Novus Enterprise to
change life, especially for teachers and public students who do not like to use ordinary chalk.
With this kind of product, people can benefit from health benefits and at the same time enjoy
new kinds of products.

B. Production/ Operations Process

1. Step by Step Procedure

Figure 14. Step by Step Procedure

INGREDIENTS

Eggshell
Plaster of Paris
Water
Alternative Mold
Mortar and Pestle

Production Process Flow

START

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Clean eggshells
thoroughly making sure that
you remove the membrane
and leave them to dry.

Once the eggshells

are completely dry, place the
eggshells in a mortar and
pestle.

Crushed the eggshell

chalk until it gets
powderized. Be prepared to
put in a lot of elbow grease
for this part.

Place your eggshell

powder into a bowl and a
Plaster of Paris and enough
hot water to make a stiff
paste.

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QUEZON CITY UNIVERSITY

Place your eggshell

paste on the alternative
molder.

Leave it for a day until it gets

Dry.

Once your chalk stick

has completely dried, you
can now draw your
masterpiece.

END

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 QUEZON CITY UNIVERSITY
2. Duration Per Step Per Batch

Table 11. Step by Step Procedure

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QUEZON CITY UNIVERSITY

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 QUEZON CITY UNIVERSITY

3. Labor and Machine Requirement Per Step

Table 12. Labor and Machine Requirement Per Step

Step No. And Title
Step 1. Prepaid the
Materials needed
Step 2. Crushed the
eggshell until it gets
pulverized.
Labor Requirements Materials
Production Manager Eggshell
Production Staff 1 Plaster of Paris
Production Staff 2 Water
Production Staff 3 Alternative Molder
Production Staff 4 Small Milling Powdering
Machine
Production Manager Egg Shell
Production Staff 1 Small Milling Powdering
Production Staff 2 Machine
Production Staff 3
Production Staff 4

Step 3. Mix the pulverized Production Manager Plaster of Paris

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 QUEZON CITY UNIVERSITY
eggshell and Plaster of Production Staff 3
Paris. Production Staff 4

Step 4. Add warm water. Production Manager Warm Water

Production Staff 1
Production Staff 2

Step 5. Stir all the Production Manager Eggshell

materials until the Production staff 1 Plaster of Paris
mixtures create a thick Production staff 2 Water
paste.

Step 6. Put the chalk Production Manager Alternative Mold

mixture to the mold. Production staff 3
Production staff 4

Step 7. Let the chalk dry Production Manager None

until it gets hard before Production staff 1
removing from the mold. Production staff 2
Production Staff 3
Production Staff 4

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 QUEZON CITY UNIVERSITY
C. Production Schedule

Table 13. Production Schedule

Yearly Production

Table 14. Projected Production Schedule for 5 Years

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 QUEZON CITY UNIVERSITY

D. Labor Requirements

Table 15. Labor Requirements

Position Number Allowance per hour
Production Manager 1 ₱12.50
Production Staffs 4 12.50

E. Machinery/ Equipment Requirements

Table 16. Machinery/ Equipment Requirements

MATERIA PICTURES Cost of Materials Unit Cost per

LS Produced Unit

₱ 7.00
Alternative Per 20 Pcs 20 pieces
Mold

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 QUEZON CITY UNIVERSITY

Small ₱ 750.00
Milling Per Piece
Powdering
Machine

F. Raw Materials Requirement

Table 17. Raw Materials Requirement

MATERIA PICTURES Cost of Materials Unit Cost per

LS Produced Unit

Eggshell ₱ 5.00 50 pieces ₱0.10

Per 100 Pieces

Plaster of ₱ 35 380 pieces ₱0.09

Paris Per Kilo

Warm ₱ 0.25
Water Per 100 ml. 50 pieces ₱0.005

G. Existing and Potential Suppliers

Table 18. Existing and Potential Suppliers
Name of Supplier Location Contact Number Items to be
purchased
• Joy’s Bakery • Recomville, • 091892140240 Eggshells
• Emma’s Bakery Bagumbong Caloocan • 09638437979

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 QUEZON CITY UNIVERSITY
• Julie’s City • (02) 642 2583
Bakeshop • Alecon Homes Llano • 09305866864
• Jillian’s Sweet Caloocan City.
• Susano Road,
Novaliches, Quezon
City, Metro Manila,
• 11-15 Candido,
Novaliches, Quezon
City, Metro Manila

• Ace Hardware • Sm Fairview Quezon • 936-9975 Plaster of

• Handyman City • (02) 635 0751 Paris
• Robinson Fairview
Quezon City
• Dan and Liz • Susano Rd. • 0998 991 9506 Alternative
General Novaliches, Quezon mold
Merchandise City
• Shoppee Small milling
powdering
machine

H. Plant/ Factory Location

#34 Morning Star. St Barangay Payatas Quezon City

Figure 15. Plant/Factory Location

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 QUEZON CITY UNIVERSITY
I. Plant Layout

Figure 16. Plant Layout

This plant layout is designed to show the physical structure of the proposed business.
There are five rooms consist of production area, admin office, storage or dry room, kitchen
sink and trash bins.

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 QUEZON CITY UNIVERSITY
J. Waste Disposal System
The Novus Enterprise will provide trash bins to separate any waste from biodegradable
and non-biodegradable to maintain the cleanliness of the enterprise during product operations.
Aside from that, all the waste will be collected every week by the garbage collector according
to schedule set by the local government units.

Figure 17. Waste Disposal System

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 QUEZON CITY UNIVERSITY
K. Quality Control System
Table 19. Quality Control System
Quality Control System
1. Check the activity data of
production is documented.
2. Undertake checking of raw
materials before and after
the production
3. Review the health
background of the employees
4. Inspect the materials and
tools included in production
5.Check the final product
Procedures
• Make sure to document the ins and outs of the
employees and preserve the records for
important matters.
• Monitor everything that happens in the
enterprise, even the time consumes in making
the product should be documented.
• To have a quality product, making sure that the
ingredients in the product making is in good
condition, fresh and not yet expired.
• Checking the raw materials specially the egg
shell if its good and clean for the product not to
be affected like if they have a smell or didn’t
washed it very clear.
• Since it's pandemic knowing the employees’,
health is a must and the enterprise is having a
chalk product that's why health background is
needed to know. To ensure the safeness of the
other employees and as well as the consumer
of the product.
• Used of gloves and face mask to avoid any
affect to the employees.
• The materials and tools that include in
production should be check first before using it
to know if there is a malfunction in a specific
tools or materials that may affect the product
making.
• The production staffs must check the final
product to make sure that it is clean and good
before packing it.
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 QUEZON CITY UNIVERSITY
L.Quality Standard Checklist

Table 20. Quality Standard Checklist

EMPLOYEES (UNIFORM GUIDELINES)

Proper uniform must always wear completely including

Proper Uniform the hairnet, gloves, mask and other Personal Protective
Equipment, for the safety of employees.
Proper hand washing must do always every 30 minutes
and maintain each time frame.
Sanitation protocols Nail and hair cut must do always observed. Nail must
always cut in short and well cleaned. Haircuts must
always clean cut, to avoid contact in products.
For the health and safety of employees.

Workers and staff health must always observe with the

used of temperature check before entering work place,
Daily Health Check
also by filling up the form containing their body
temperature.

MATERIALS ORGANIZATION

Organized materials must always observe and

Materials Control maintained. The cleanliness of stock room must always
observe, to have the convenience in daily operations

Expiration dates and other labels of materials must

Shelf Life always be observed before used. To avoid complaints
from the customers.

Numbers of material in inventory must always observed

Inventory System
and recorded, also to maintain the availability of raw
materials for a convenient daily operation.
PRODUCTION AREA

Must always cleaned and maintain quite place to work

Area to avoid inconvenience in daily operations, and to
maintain an active production place.

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 QUEZON CITY UNIVERSITY
Machineries to be used must maintain in conditioned
Equipment
and have monthly check ups and updates.
Production area must always have the exit door for
emergency purposes. Must have the fire extinguisher
and fire alarm for the safety of employees. Also, must
Safety regulations have always the first aid kit. And lastly the Personal
Protective Equipment which includes gloves, mask and
more. This area must maintain complete for the safety of
everyone in company.

PACKAGING ORGANIZATION

Labels must complete in details which includes,

material contain, directions to use, company name,
Labels
company hotline, company social media accounts and
company address

M. Production Cost

1. Total Production Per Year

Table 21. Total Production Per Year

This table shown the product cost yearly including direct materials, direct labor,
packaging, production overhead, rent expense, transportation expenses, production supplies

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 QUEZON CITY UNIVERSITY
and depreciation of production equipment, those mentioned are for 5 years. The total cost of
production for year one (1) is ₱34,260, while the year two (2) has ₱55,650, then for the year
three (3) has ₱76,490, also the year four (4) ₱105,683.80 and lastly, the year five (5) has
₱146925.40.

2. Production Cost Per Unit

Table 22. Production Cost Per Unit

This table above shows the production cost per unit including the total cost of
production and unit to be produced for the five (5) years. The total production cost per unit for
the year one (1) is ₱10.71, while for the year two (2) is ₱9.28, then the year three (3) has a
₱9.81, also the year four (4) has a ₱10.03 and lastly, for the year five (5) has a ₱9.96 total
production per unit.

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 QUEZON CITY UNIVERSITY
IV. ORGANIZATIONAL PLAN

A. Legal Form of Business

Novus Enterprise is formed as a general partnership business organization consist of

fifteen partners, wherein each partner will contribute a fair amount of money for the
capitalization of the business, properties and labor or skills. In addition, each partner should
also share the profits as well as losses of the business. The fifteen partners will decide to
contribute a fair amount capital of the business. The partners will contribute ₱1,667 each.
Thus, the total amount capital of the business is worth ₱25,003.

1. Articles of Partnership

Novus Enterprise as formed as a general partnership business organization wherein the

planned structure for the business in which the general partners must be signed to the
document for the partnership agreement.

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 QUEZON CITY UNIVERSITY
ARTICLES OF PARTNERSHIP
OF

Novus Enterprise
(Partnership Name)

KNOW ALL MEN BY THESE PRESENTS:

That we, the undersigned partners, all of legal age, residents and citizens of the
Philippines, have on this day voluntarily associated ourselves together for the purpose of
forming a general partnership under the following terms and conditions and subject to existing
and applicable laws of the Republic of the Philippines:

AND WE HEREBY CERTIFY:

ARTICLE I. Partnership Name: That the name of this partnership

shall be Novus Enterprise

and shall transact business under the said company name.

ARTICLE II. Business Purpose: That the purpose/s for which this partnership is
formed is to sell a product eggshell chalk that is new to the market and aims to contribute in
reducing waste environment.

ARTICLE III. Principal Place of Business: That the principal place of business of
this partnership shall be located at: #34 Morning Star. St Barangay Payatas Quezon City

ARTICLE IV. Term of Existence: That this partnership shall have a term of five
years from and after the original recording of its Articles of Partnership by the Securities and
Exchange Commission.

ARTICLE V. Partners’ Circumstances: That the names, nationalities and

complete residence addresses of the partners are as follows:

Table 23. Partner’s Circumstances

Name Nationality Residence
Abello, Rico R. Filipino Payatas, Quezon City
Abude, Esperanza R. Filipino Kaligayahan, Quezon City

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 QUEZON CITY UNIVERSITY
Beraquit, Gerald M. Filipino Novaliches, Quezon City
Briones, Romielyn R. Filipino Vasra, Quezon City
Carandang, Merry Kris H. Filipino Pasong Tamo, Quezon City
Dela Cruz, Jessel S. Filipino Bagumbong, Caloocan City
Escueta, Juvelie Filipino Novaliches, Quezon City
Evasco, Emmanuelle I Filipino Novaliches, Quezon City
Garan, Jhon Abner Filipino Talipapa, Quezon City
Lucero, Racquel B. Filipino Silangan, Quezon City
Maarat, Rosalinda O. Filipino Novaliches, Quezon City
Ramirez, Kathlynne A. Filipino Panso, Quezon City
Septo, Jay S. Filipino Novaliches, Quezon City
Sibug, Christine Mae C. Filipino North Fairview, Quezon City
Sumangid, McKenly Filipino Payatas, Quezon City

ARTICLE VI. Capital Contributions: That the capital of this Partnership shall be
the amount of twenty- eight thousand and three hundred nine pesos), Philippine
Currency, contributed in cash by the partners, as follows:

Table 24. Capital Contributions

Name Amount Contributed
Abello, Rico R. ₱1,667
Abude, Esperanza R. 1,667
Beraquit, Gerald M. 1,667
Briones, Romielyn R. 1,667
Carandang, Merry Kris H. 1,667
Dela Cruz, Jessel S. 1,667
Escueta, Juvelie 1,667
Evasco, Emmanuelle I 1,667
Garan, Jhon Abner 1,667
Lucero, Racquel B. 1,667
Maarat, Rosalinda O. 1,667
Ramirez, Kathlynne A. 1,667
Septo, Jay S. 1,667
Sibug, Christine Mae C. 1,667
Sumangid, McKenly 1,667
TOTAL: ₱25,003

That no transfer of interest which will reduce the ownership of Filipino citizens to less

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 QUEZON CITY UNIVERSITY
than the required percentage of capital as provided by existing laws shall be allowed or
permitted to be recorded in the proper books of the partnership.

ARTICLE VII. Sharing Ratios: That the profits and losses of this partnership shall
be divided and distributed proportionately on the ratio of the capital contribution of each
partner.

ARTICLE IX. Management: That this partnership shall be under Christine Mae
Sibug, as General Manager, who shall be in charge of the management of the affairs of the
company. He shall have the power to use the partnership name and in otherwise performing
such acts as are necessary and expedient in the management of the firm and to carry out its
lawful purposes.

ARTICLE X. Undertaking to Change Name: That the partners undertake to

change the name of this partnership, as herein provided or as amended thereafter, immediately
upon receipt of notice or directive from the Securities and Exchange Commission that another
corporation, partnership or person has acquired a prior right to the use of that name or that the
name has been declared as misleading, deceptive, confusingly similar to a registered name, or
contrary to public morals, good customs or public policy.

IN WITNESS WHEREOF, we have hereunto affixed our signatures this June 2021,
at Quezon City University, San Bartolome Quezon City, Philippines

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 QUEZON CITY UNIVERSITY

2. Legal Requirements

Table 25. Legal Requirements

Legal Requirements
Name verification slip
Bank certificate of deposit
Notarize articles of incorporation
and Treasurer’s affidavit
Certificate of business name
registration
Barangay clearance
Mayor’s permit
BIR certificate of registration
TOTAL
Fees Agency
40 Security and Exchange Commission
No charge Authorized Agent Bank
500 Notary Public
2,000 Security and Exchange Commission
800 Barangay San Bartolome
5,000 Quezon city municipality
500 Bureau of Internal Revenue
P 8,840

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 QUEZON CITY UNIVERSITY
B. Organizational Structure

Figure 18. Organizational Structure

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 QUEZON CITY UNIVERSITY
C. Qualifications of Officers
Table 26. Qualifications of Officers
Name Position Qualifications of Offices

Sibug, Christine Mae General Manager •Must have a good value and pleasing
C. personality.
•Must be highly organized and have
strong work ethic.
•Must have a year experience as a
general manager
•Must have a related Bachelor Degree
in Business Management or a Master’s
in Business Administration
•Good knowledge of different business
functions.
Dela Cruz, Jessel S. Financial Manager •Must have a good value and pleasing
personality
•Must have a degree related in Business
Management
•Must have a year experience in
financial management
•Negotiation skills and the ability to
develop strong working relationships
•Critical Thinking skills.
Garan, JhonAbner M. Financial Staffs •Bachelor's degree in Finance,
Evasco, Emmanuelle Accounting, or relevant field.
I. •Must have experience in a similar role.
Ramirez, Kathlynne •Must have knowledge financial laws
A. and accounting procedures.
•Basic computer and excel skills.
•Strong attention to detail.
Abello, Rico R. Production •Must have a good value and pleasing
Manager personality.
•Leadership skills.
•Good knowledge of different
production functions and equipment.
•Thinking and reasoning skills
•Must have a degree in Business
administration, marketing course, and

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 QUEZON CITY UNIVERSITY
industry management.
•Must have an experience in production
and managing production process.

Escueta, Juvelie V. Production Staffs •Must have at least a high school

Lucero, Racquel B. diploma.
Maarat, Rosalinda M •Previous experience working in a
factory is beneficial.
Septo, Jay S.
•Able to work as part of a team.
•Simple math skills are required and
physical dexterity.
•Available for shift work.
Abude, Ezperanza R. Marketing •Must have a good value and pleasing
Manager personality
•Good oral and written communication
skills.
•Influencing and negotiation skills.
•Creativity and imagination.
•Must have a degree in Business
administration, marketing course.
•Must have the experience in marketing
management.
Beraquit, Gerald M. Marketing Staffs •Bachelor's degree in marketing,
Briones, Romelyn R. business or related field.
Carandang, Merry •Must have sales and marketing
Kris H. experience.
Sumangid, Mack •Effective written and verbal
Kenly communication skills.
•A high level of attention to detail.
•Ability to work effectively within a
team and independently.

D. Duties and Responsibilities of Officers/ Staff/ Laborers

Table 27. Duties and Responsibilities of Officers
Name Position Responsibilities

Sibug, Christine Mae General Manager - design strategy and optimize for
C. growth

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 QUEZON CITY UNIVERSITY
- control budget and optimize expenses
-ensure employees are motivated and
productive.

Dela Cruz, Jessel S. Financial Manager -providing financial reports and

interpreting information to managerial
stuff.
-advising on investment activities and
provide strategies.
-maintaining the financial health of the
organization.
Garan, JhonAbner M. Financial Staffs -Actively supporting organization’s
Evasco, Emmanuelle values and culture.
I. -setting up and running financial
Ramirez, Kathlynne systems.
A. -helping beneficiaries, managers, and
trustees understand financial
management issues.
Abello, Rico R. Production -supervise production team to manage
Manager and execute production projects.
-work with the team to plan, schedule
and perform production activities.
Escueta, Juvelie V. Production Staffs -ensure to work following company
Lucero, Racquel B. policies area cleanliness
Maarat, Rosalinda M -perform all production related task and
activities.
Septo, Jay S.
-maintain equipment and assigned
production area cleanliness.
Abude, Ezperanza R. Marketing -developing strategies and tactics to
Manager boost the company’s reputation and
drive qualified traffic.
-deploying successful marketing
campaigns from ideation to
experimentation.
Beraquit, Gerald M. Marketing Staffs -compiling and distributing financial
Briones, Romelyn R. and statistical information such as
Carandang, Merry budget spreadsheet
Kris H. -organizing and hosting presentations

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 QUEZON CITY UNIVERSITY
Sumangid, Mack and customer visits.
Kenly -assisting with promotional activities.

E. Office Equipment/ Furniture and Fixtures/ Supplies

Table 28. Office Equipment

Items Pictures Price

LAPTOP N/A

N/A

PRINTER

CALCULATOR N/A

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 QUEZON CITY UNIVERSITY
Furniture and Fixtures
Table 29. Furnitures and Fixtures

Items Pictures Price

LAPTOP DESK N/A

Office Supplies
Table 30. Office Supplies

Items Pictures Price

BONDPAPER 250 Php

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 QUEZON CITY UNIVERSITY

BALLPEN 30 Php

PENCIL 8 Php

F. Gantt Chart of Activities

Table 31. Gantt Chart of Activities

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G. Administrative Expenses
1. Administrative Monthly Expense

Table 32. Administrative Monthly Expense

2. Projected Administrative Expense

Table 33. Projected Administrative Expense

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 QUEZON CITY UNIVERSITY
H. Social Outcomes
1. Benefits to the Society
Novus enterprise able to help the society by contributing in reducing waste in the
community. Since our main ingredient is made by recycled material, it can contribute to keep
the environment clean. And our business will be able to better society by keeping unemployed
citizen to get a respectable and decent job. Hence, letting them feel that they are contributing
to society in general.

2. Social Performance Assessment

Aside, from helping the environment clean by reducing garbage on land and water
through collecting eggshell as main ingredients of its product, Novus Enterprise has a prior
goal to protects its people, community and customers through obeying the ethics, rules and
regulations written inside and outside of the enterprise, and also providing non-hazardous,
safe with superb quality product. Novus enterprise always assured that the packages, ad prints,
social media post and stuff has a proper direction and caution of the product, and the
enterprise must do segregating the all waste from biodegradable to non-biodegradable.
Through those actions Novus Enterprise will attain and achieve its target.

Figure 19. Social Performance Assessment

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 QUEZON CITY UNIVERSITY
V. FINANCIAL PLAN

A. Total Project Cost

Table 34. Start-up Capital

The fifteen partners will decide to contribute a fair amount capital of the business. The
partners will contribute ₱1,667 each Thus, the total amount capital of the business is worth
₱25,003. Each partner will contribute a fair amount of money for the capitalization of the
business, properties and labor or skills. In addition, each partner should also share the profits
as well as losses of the business.

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 QUEZON CITY UNIVERSITY
B. Sources of Financing
The contribution will be provided either through member’s own earnings and from their
parents’ financial resources.
Table 35. Sources of Financing
Name Amount Percentage %
Contributed
Abello, Rico R. ₱1,667 6.67%
Abude, Esperanza R. 1,667 6.67%
Beraquit, Gerald M. 1,667 6.67%
Briones, Romielyn R. 1,667 6.67%
Carandang, Merry Kris H. 1,667 6.67%
Dela Cruz, Jessel S. 1,667 6.67%
Escueta, Juvelie 1,667 6.67%
Evasco, Emmanuelle I 1,667 6.67%
Garan, Jhon Abner 1,667 6.67%
Lucero, Racquel B. 1,667 6.67%
Maarat, Rosalinda O. 1,667 6.67%
Ramirez, Kathlynne A. 1,667 6.67%
Septo, Jay S. 1,667 6.67%
Sibug, Christine Mae C. 1,667 6.67%
Sumangid, McKenly 1,667 6.67%
TOTAL: ₱25,003 100%

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 QUEZON CITY UNIVERSITY
C. Projected Financial Statement

1. Projected Income Statement

Table 36. Projected Income Statement

The Novus Enterprise has five (5) years projected net income per year. For the year
2021 showed has ₱6,240, while the year 2022 has ₱44,650, year 2023 also has ₱45,310.20,
Year 2024 has ₱54,280.20 and lastly, 2025 that have ₱82,026.60

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 QUEZON CITY UNIVERSITY
2. Projected Cashflow Statement
The Novus enterprise's projected cash flow statement is used to evaluate cash inflows
and outflows for five years of business operations.

Table 37. Projected Cash Flow Statement

The Novus Enterprise has five (5) years projected cash flow. Total cash inflow of year
2021 is ₱ 101,803 and the outflows is ₱72,510 with a net cash flow total of ₱29,292.50. For
the year 2022, cash inflows are ₱144,000 and the outflows is ₱98,900 with a net cash flow
total of ₱45,100. In addition, for the Year 2023, the cash inflows are ₱187,200 and the cash
outflows is ₱141,440 with a net cash flow total of ₱45,760. Also, the year 2024, the cash
inflows are ₱252,864 and the cash outflows is ₱198,133.80 with a net cash flow total of
₱54,730.20. And lastly, for the year 2025, cash inflows are ₱353,952, and the cash outflows is
₱271,475.40 with a net cash flow total of ₱82,476.60.

In terms of the Ending Cash Balance, for the year 2021 is ₱29,292.50, year 2022 is
₱74,392.50, while the year 2023 is ₱120,151.50, also the year 2024 is ₱174,882.70 and lastly,
₱257,359.30. Above mentioned are all about projected cash flow statements of the enterprise.

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 QUEZON CITY UNIVERSITY
3. Projected Balance Sheet
This table shows the projected balance sheet including the business assets, liabilities
and partner’s equity for a specified five (5) years of the Novus Enterprises.

Table 38. Projected Balance Sheet

The Novus Enterprise has five years projected balance sheet. For year 2021, has total
assets liabilities and equity of ₱31,242.50. For the year 2022, the total amount is ₱75,892.50.
As well as the year 2023, that have the total amount of ₱121,202.50. Then the year 2024, that
have total amount of ₱175,482.70. Then lastly, for the year 2025 that have the total amount of
₱257,509.30

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 QUEZON CITY UNIVERSITY
D. Profitability Indices

1. ROI

Table 39. Return on Investment

Formula and Solution Answer Analysis
Net Profit The Novus Enterprise is projected
= x100 to have a 24.95% Return on
Total Investment Investment for the First-Year
24.95% operation based on the profit gained
from starting capital of ₱25,003.
6240
= x100
25,003

2. Payback Period

Table 40. Payback Period

Formula and Solution Answer Analysis
Total Investment The Novus Enterprise payback
= period will be returned in four
Net Profit months.
4
25,003
=
6,240

3. Net Income: Sales Ratio

Table 41. Sales Ratio

Formula and Solution Answer Analysis
Net Profit The table shows that in every peso
= x100 earned by the Enterprise, there is
Sales 8.13% profit or income.
8.13%
6,240
= x100
76,800

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 QUEZON CITY UNIVERSITY
E. Financial Assumptions
The following are the financial assumptions of Novus Enterprise:
1. The investment of every member will be returned after two years with the average
rate of 100%
2. The returned of investment of Novus enterprise after five years will increase two
times.
3. The marketing expense of Novus enterprise will increase each year and that is the
impact of focusing on advertising.
4. The salaries of Direct Labor will increase each year the same as the salaries of
executive and managers of every department.
5. In the next three to five years the operation of Novus enterprise is conducted 40%
online and 60% conducted on the physical outlets.
6. The expenditure in production and administration is will increase each year

The enterprise projection when the inflation rate strikes;

1. The price of eggshell will increase as the prices of raw materials increased.
2. There are strategic changes in operation.
3. Control the mass production and produce efficient

F. Schedules

1. Projected Sales and Sales Volume

Ta ble 42. Projected Sales and Sales Volume

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 QUEZON CITY UNIVERSITY

2. Fixed Capital Investment with Depreciation

Table 43. Fixed Capital Investment with Depreciation

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 QUEZON CITY UNIVERSITY
3. Projected Cost of Production/ Operations

Table 44. Total Production Per Year

4. Projected Cost of Goods Sold

Table 45. Projected Cost of Goods Sold

5. Schedule of Materials Purchases

Table 46. Direct Materials Cost Per Year

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 QUEZON CITY UNIVERSITY
6. Projected Administrative and Selling Expense

Table 47. Administrative Expense Per Year

Table 48. Selling Expense Per Year

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APPENDICES

Appendix 1: SWOT Matrix/ Analysis

Table 49. SWOT Analysis

Strength Weaknesses

• Unique product concept • Lack of product recognition

• Affordable price • Serve only one product line

• Eco-friendly • Not in demand on the market

• New in a chalk market

Opportunity Threats

• Attract future investors for future • Competitors are much

expansions recognizable in the market

• Increase in distribution market • Change in consumer preference

and behaviors

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 QUEZON CITY UNIVERSITY
Appendix 2: Risk Management Plan
Table 50. Risk Management Plan
RISK DESCRIPTION
Financial risk
• Capital deficiency –
as starter in market
Novus enterprise
could results of
insufficient profit.
• Inaccurate
estimation – cash
outflow instability of
enterprise is
inevitable and it
could affect the
budgets.
Production Risk
• Product Delay - Novus enterprise generate
Failure to reach the
target quantity of
product in time.
Novus Enterprise has
no equipment to
make the product
rapidly.
• Product defect – egg
chalk is handmade
and it could result of
defect and product
waste.
Marketing Risk
• Out of trends – a lot
of schools are using
high technology,
white board with
marker pen and stuff.
RISK ASSESSMENT RISK MANAGEMENT PLAN
Owners of Novus enterprise
save some allowance and
Low have debt to their family,
friends and other
acquaintance to cope up
financial deficiency.
Novus enterprise take deeply
study to improve its budgeting
Low strategy and how to allocate it
to avoid inaccurate estimation
and prepared for cash outflow
instability.
superb and sufficient with
extra time for production to
medium be able to reach its targeted
quantity standard. Also, Novus
enterprise plan to purchase
equipment to aid production.
There is such thing as defect
but neither to waste the
medium product because Novus
enterprise could remake it
until will reach the product
standard.
Novus enterprise targeted
unprivileged school or
individuals to keep pace in
high standard of education
High even though they do not have
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For new way of high technology. Novus
teaching. Change in enterprise believes that there
consumer have a lot of schools and
preferences and individuals who preferred
behaviour. using chalk on way of
teaching.
• Unable to patronize – Novus Enterprise develops to
Novus enterprise is create awareness and
new in market and it motivate people to take
is hard for customer action, to pursue consumers
to trust the Medium to buy more the product.
enterprise, and Novus enterprise entered
competitors are social media engine to be able
much recognizable in to introduce its objective,
the market. uniqueness and stuff. Hence,
it build goods relationship to
targeted and potential
customers and take an
advantage to be recognize in
market place.
• Huge strong To be able to compete from
competitors – in huge and strong competitors
market place there is Novus enterprise generate
a lot of well-known High marketing strategies when it
and proven comes to Product, Pricings,
enterprise than to Place and promotion strategy
Novus enterprise and to have competitive
it tough to keep pace advantage to its competitors.
with them
Other Risk
• Scarcity of Resources Novus enterprise prepared
– Novus Enterprise alternative resources of egg
product rely on the shell to be prepared
eggs from hen and if Low unexpected instances like
there something bad scarcity in particular.
thing occurred like
virus in chicken it
could results of
scarcity

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• Natural Calamities – Novus enterprise protects its
could cancel the people. They always updated
product delivery and Medium to weather status to be able
production. to prevent hazardous thing to
its people or Novus enterprise
as a whole.

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Appendix 3: Business Implementation Action Plan

Table 51. Business Implementation Action Plan

GOALS 1: To lessen some expense in the marketing materials like flyer

RESOURCES Money, technology (personal computer and printer)

NEEDED

ACTION Buy a second-hand printer and used our own personal computers
in the business operations

CRITICAL No

PERSON Production manager and staffs

RESPONSIBLE

DATE October 10,2021

RESULT Low business cost when it comes to the tools and equipment that
the business will use for marketing materials like flyer.

GOALS 2: To provide such awareness to our target markets

RESOURCES A blogger like teacher or students

NEEDED

ACTION We seek for a free advertising for our products.

CRITICAL Yes

PERSON Marketing manager and staffs

RESPONSIBLE

DATE October 20, 2021

RESULT The popularity of our product can increase that will help us in our
business operations.

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 QUEZON CITY UNIVERSITY

GOALS 3: To provide much product that will help in our operations.

RESOURCES Money, raw materials (DIY chalk molding and with characters
NEEDED or shapes.

ACTION We going to come up with other kind of molding like a plastic

molding that can used repeatedly

CRITICAL No

PERSON Production manager and staffs

RESPONSIBLE

DATE October 25, 2021

RESULT We can easily provide so much finished products in our

business operations. And to lessen the time management o
producing the product.

GOALS 4: To provide a secondary supplier

RESOURCES NEEDED Funds, Supplier

ACTION We can ask or search for a secondary supplier in case that

our first suppliers having hard situation in the futures.

CRITICAL No

PERSON RESPONSIBLE Production manager and staffs

DATE November 5, 2021

RESULT We can have a substitute supplier in case we face a

problem in the future.

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 QUEZON CITY UNIVERSITY

GOALS 5: To lessen our expenses to the production material like the

eggshell

RESOURCES Poster, manpower(staff)

NEEDED

ACTION We’re going to put some poster and plastic storage box in
our shops that our customers or schoolmates wants to
donate some used eggshell

CRITICAL No

PERSON Marketing manager and staff

RESPONSIBLE

DATE November 10,2021

RESULT Low business cost in terms of our production materials and

to develop awareness to our fellow schoolmates and to
reduce wait materials in our environments.

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Appendix 4: Survey Questionnaire

SURVEY QUESTIONNAIRE

The objective of this survey is to gather information for the researchers proposed
product: “Eggshell chalk”.

Name (Optional): _______________________________________________

Instruction: Put a check (/) on the provided box for your preferred answer.
Estado:

1. How often do you use a chalk?

Iba Always
pa, Sometimes
Iba
Pakit Never
pa,
Iba
ukoy
Pakit
pa,
:Pakit2. Where do you usually buy a chalk?
ukoy
Iba School supplies
:____
ukoy
Iba
pa, Hardware
____
:
pa,
Iba
Pakit Grocery Store
____
ukoy
Pakit
pa,
Iba Others (please specify): ________________________________
____
ukoy
Pakit
pa,
:____
:____3. When do you usually buy a chalk?
ukoy
Pakit
:____
ukoy
Iba Every schooldays
:____
pa, If needed
Iba
____
Iba
Pakit Others (please specify): ________________________________
pa,
____
ukoy
pa,
Pakit
:____4. How many chalks do you prefer to buy?
Pakit
ukoy
ukoy
Iba One piece
:____
:____
pa,
Iba Two or more pieces
pa,
____
Pakit
Iba One box
Pakit
____
ukoy
pa,
Iba Two or more boxes
:____
ukoy
Pakit
pa,
:____5. Have you ever tried to buy a chalk that was made up of eggshell?
ukoy
Pakit
Iba
:____
ukoy Yes
pa,
Iba
:____ No
____6. Do you like the idea of a chalk that is made up of eggshell?
pa,
Pakit
ukoy
Pakit
Iba
____ Yes
:____
ukoy
pa,
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:____
Pakit
____
ukoy
:____
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 QUEZON CITY UNIVERSITY
Iba No
pa,
Pakit7. If someone sell an “Eggshell chalk”, are you willing to buy it?
ukoy
Iba Yes
:
pa, No
Iba
Pakit
____
pa,
____8. How much are you willing to spend for a piece of an “Eggshell chalk”?
ukoy
Pakit
Iba
:____ ₱1.00
ukoy
pa,
Iba ₱1.50
:____
Iba
Pakit
pa, ₱2.00
____
ukoy
pa,
Pakit
____
:____9. Which of the following marketing strategies will affect your buying decisions? (not
Pakit
ukoy
:____ limited to one answer)
ukoy
:____ Brand
Iba
____ Quality
pa,
Iba
____ Price
Pakit
pa,
Iba
____ Packaging
ukoy
Pakit
pa,
Iba
Others (please specify): ________________________________
:____
ukoy
Pakit
pa,
Iba
:____
ukoy
pa,
Pakit
10. What size of an “Eggshell chalk” do you prefer?
:____
ukoy
Pakit
Iba 1.5 inches
____
:
ukoy
pa,
Iba 2.5 inches
____
:
Pakit
pa,
Iba 3 inches
____
ukoy
Pakit
pa,
Iba Others (please specify): ________________________________
____
:____
ukoy
Pakit
pa,
:____11.
____
ukoy
Pakit Recommendation: ___________________________________________
:____
ukoy ___________________________________________
____
:____ ___________________________________________
____
____
____
____
____
____
____
____
____
____
____

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SURVEY QUESTIONAIRE
Pangalan(Opsyonal): ___________________________________________
Panuto: Lagyan Ng Tsek (/) Ang Mapipiling Sagot.

1. Gaano ka kadalas bumili ng chalk?

Palagi
Bihira
Hindi Kailanman
2. Saan ka madalas bumili ng chalk?
School Supplies
Hard Ware
Grocery Store
Iba pa, pakitukoy: ________________________________
3. Kalian ka bumibili ng chalk?
tuwing pasukan
kapag kailangan
Iba Iba pa, pakitukoy: ________________________________
pa, 4. Gaano kadami ang binibili mong chalk?
Iba
Pakit Isang piraso
Iba
pa,
ukoy Dalawang piraso o higit pa
pa,
Pakit
: Isang pirasong kahon
Iba
Pakit
ukoy
____ Dalawang pirasong kahon o higit pa
pa,
Iba
ukoy
:____
Pakit
pa,
____5. Nakabili ka na ba nang chalk na gawa sa balat ng itlog?
:Pakit
ukoy
____
Iba Oo
:
ukoy
____
Iba
pa, Hindi
:
____
pa,
Pakit 6. Gusto mo ba ang ideya ng chalk na gawa sa balat ng Itlog?
____
____
Pakit
ukoy Oo
Iba
____
:____
ukoy
Iba Hindi
Pakit
____
:____
pa,
ukoy
____ 7. Kung may mag bebenta ng eggshell chalk tatangkilikin mo ba ito?
:Pakit
Iba
ukoy Oo
____
pa,
Iba
: Hindi
____
Pakit
pa,
____ 8. Sa magkanong halaga mo ito kayang bilhin?
ukoy
Pakit
____
Iba ₱1.00
:____
ukoy
pa, ₱1.50
____
:
Iba
____
Pakit
____
____
pa,
ukoy
____ 70
:Pakit ____
____
____
ukoy
____
____
:____
____
____
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 QUEZON CITY UNIVERSITY
Iba ₱2.00
pa,
Pakit9. Ano ang isinaalang- alang mo sa pagbili ng chalk? (Hindi bababa sa isang sagot)
ukoy Tatak
Iba
: Kalidad
Iba
pa,
____
Iba Presyo
pa,
Pakit
Iba
____
pa, Pagbalot
Pakit
ukoy
pa, Iba pa, pakitukoy: ________________________________
:____
Pakit
Iba
ukoy
Pakit
ukoy
pa,
:____
:____10. Anong sukat ng chalk ang gusto mo?
ukoy
Pakit
:____
ukoy 1.5 inch
Iba
:____
pa, 2.5 inches
Iba
____
Pakit 3 inches
pa,
Iba
____
ukoy Iba pa, pakitukoy: ________________________________
Pakit
pa,
Iba
:____
ukoy
Pakit
pa,
____11. Rekomendasyon/komento: ________________________________
:ukoy
Pakit
____ ________________________________
____
:
ukoy
____ ________________________________
:____
____
____
____
____
____
____
____
____
____
____
____
____
____

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 QUEZON CITY UNIVERSITY
Appendix 5: Sample Size and Sampling Technique
One of the most important issues and concerns in a marketing plan is research, because
it is the decision of how to reach the desired target market and how to use the strategy. The
firm gathered information on population data and obtained the goal quota by using this
sampling method. A population equation is used to calculate the target quota or estimated
sample.

The population equation allows the enterprise to determine the sample size of the
target market. Furthermore, the sample tactics method assists us in achieving and meeting our
quota. Surveys also assist the business acquire the information it needs, particularly on
products and services that need to be improved.

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Appendix 6: Survey Results and Interpretation
Survey Results
Data from the respondents was gathered by the researchers from selected Barangays in
Quezon City where they believed that their product needs to be available.

Table 52. Survey Results

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 QUEZON CITY UNIVERSITY

Interpretation

Figure 20. Answer (QQ1)

This pie chart represents on how often the respondents uses a Chalk. Sometimes is the
one who got the highest percentage with the total number of two hundred sixty-three (263)
converted to forty nine percent (49%). Never is in the second highest data collected with the
total number of two hundred twenty-five (225) with forty one percent (41%). While the

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 QUEZON CITY UNIVERSITY
Always is the lowest with an average score of fifty-three (53) with a percentage of ten percent
(10%).

Figure 21. Answer (QQ2)

This pie chart shows where the respondents usually buy a chalk. In school supplies
usually the respondents buy a chalk with the total number of five Hundred Seven (507), with
Ninety Four percent (94%) while the Hardware and Grocery store got the same total number
of sixteen respondents with an average of three percent (3%)

Figure 22. Answer (QQ3)

This pie chart illustrates the results of when the respondents usually buy a chalk.
Majority of the respondents prefer to buy a chalk if they needed with the total number of four
hundred fifty (450) have an eighty three percent (83%) In every school day got the second
highest number of respondents when they usually buy a chalk with an average of eighty-nine
(89) and seventeen percent (17%) while others have a zero percent (0%)

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 QUEZON CITY UNIVERSITY
Figure 23. Answer (QQ4)

This pie chart represents how many chalks the respondents prefer to buy. Majority of
the respondents wants to buy one piece of egg chalk with the total number of three hundred
fifty (350) with an average of seventy percent (70%) of the total data collected. The second
highest score is two or more pieces of egg chalk with the total score of eighty-three (83) with
an average of seventeen percent (17%) of the total data while the one box of egg chalk is the
third one with a total number of respondents which is fifty-seven (57) with eleven percent.
(11%) and the lowest is two or more boxes with the total number of eleven (11)
respondents with an average of two percent (2%)

Figure 24. Answer (QQ5)

This pie chart represents the percentage of respondents who have tried to buy a chalk
that is made up on Egg shell. Majority of the respondents have not yet tried to buy an eggshell
chalk with a total number of four hundred eighty-three (483) or 89 percent while fifty-eight
(58) or 11 percent of the respondent who
have not tried an eggshell chalk.

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 QUEZON CITY UNIVERSITY
Figure 25. Answer (QQ6)

This pie graph shows the percentage of the respondents who have like an idea of
eggshell chalk. Majority of the respondents like the idea of chalk that is made of an eggshell
with a total number of four hundred eighty-three (483) or (89%) while the fifty-eight (58) or
(11%) of the respondents who did not like the idea of the chalk that is made up on eggshell.

Figure 26. Answer (QQ7)

The pie chart shows the percentage of the respondents who are willing to buy an
eggshell chalk. Four hundred seventy-nine (479) or eighty nine percent (89%) are willing to
buy while sixty-two (62) or eleven percent (11%) of the respondent are not willing to buy an
eggshell chalk.

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 QUEZON CITY UNIVERSITY
Figure 27. Answer (QQ8)

Majority of the respondents are willing to spend P1.00 for an Eggshell chalk with a
total number of three hundred eighty-five (385) or seventy one percent (71%) while the ninety
(90) or seventeen percent (17%) of the respondents are willing to spend P2.00 for an eggshell
chalk. Lastly sixty-six (66) or twelve percent (12%) of the respondents are willing to spend
P1.50 for an eggshell chalk.

Figure 28. Answer (QQ9)

The pie graph illustrates the percentage of marketing strategies brand. Majority of the
respondents prefer the quality of the eggshell chalk with the total number of three hundred
thirteen (313) or fifty eight percent (58%) while one hundred fourteen (114) or twenty one
percent (21%) of the respondents prefer the price of the product and ninety-three (93) or
seventeen percent (17%) of the respondents prefer the brand of the eggshell. Then nineteen
(19) or three percent (3%) of the respondents prefer the packaging of the eggshell chalk.
Lastly the four (4) or (1%) of the respondents will answer others for marketing strategies
brand.

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 QUEZON CITY UNIVERSITY
Figure 29. Answer (QQ10)

This pie chart shows the preferred eggshell chalk size of the respondents. The top most
preferred egg chalk size of respondents is three (3) inches with two hundred seventy-five
(275) total number of respondents or fifty one percent (51%). The second highest score is two-
point five size (2.5) of eggshell with the total number of one hundred fifty-two (152) or
twenty eight percent (28%) while the one point five size (1.5) is the third highest score with
the total number of ninety-seven (97) or eighteen percent (18%) and others is the lowest score
with the average score of seventeen (17) or three (3%) percent.

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 QUEZON CITY UNIVERSITY
Appendix 7: Correspondence
Dear Participants,

Greetings! We, the researchers from Quezon City University, are currently taking the
subject Market Research and Consumer Behavior. In this connection, may we solicit your
kind indulgence and consideration by answering every question included in this questionnaire.
Rest assured that any information will be treated with utmost confidentiality.

Thank you very much for sharing your precious time and effort.

Respectfully yours,

The researchers

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 QUEZON CITY UNIVERSITY
Appendix 8: Group Reflection
Now that the business plan has been completed, it's time to reflect on our experiences.
It's been a lot more challenging than we expected, and we've given it our best. This has been a
useful experience and as well as we learned how to deal with pressure. Before we came up
with our product and business objectives, we started in sharing our different ideas and
brainstorming out of it. As we got all the information and go through the process of analysis,
this leads as to our product which is the chalk that is made up of eggshells. We created an eco
- friendly product with a main ingredient that was formerly a waste but is now valuable. Aside
from that, as we made a business plan - which is one of the most important tools in making a
business, it became challenging but we learned a lot as we go along. It is a written statement
that has all the information that a business is expected to follow and it is also required to make
in depth research so that we will be confident on the result of it. Furthermore, we learned that
it is important that you put your passion about what you want to do, like you should enjoy and
believe in your product in able also convince other people to buy your products.

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 QUEZON CITY UNIVERSITY
Appendix 9: Business Plan Photos

Figure 30. Prototyping

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 QUEZON CITY UNIVERSITY
Figure 31. 2nd Year Oral Defense

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 QUEZON CITY UNIVERSITY
Figure 32. Survey Data Gathering

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 QUEZON CITY UNIVERSITY
Figure 33. Doing Papers

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 QUEZON CITY UNIVERSITY
Figure 34. 3rd Year Online Oral Defense

86