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University of Queensland
It is now widely accepted that the classic arguments regarding the "structural power" of business are
alist." Subsequent research has focused on a widening array of independent variables that shape the
such power. This paper extends this research tradition, arguing that structural power theory has giv
attention to governmental actors, typically the targets of such power. The paper argues that idea
tional processes through which government and state leaders construct threat perceptions regard
power can be important in mediating such power. The literature on power typically argues that pow
and disciplines target subjects. This paper revises this logic by arguing that the ideas of target su
shape power. The paper's arguments then are essentially constructivist, but the paper extends such a
insisting on a greater role for agency than is often found in constructivist reasoning.
icyof
In the last few decades, the hyper-mobility discretion
foot- of national governments amidst the
loose business investment in an age of "globaliza-
scramble to secure investment by promoting business-
tion," the explosive growth of the financial sector,
friendly policies (Ohmae 1995; Strange 1996). A coun-
terin
the experience of "too big to fail" banks response,
the since the late 1990s, has argued that
midst of the most recent financial meltdown, and the states in fact still have considerable policy discretion
opening up and marketization of former communist and that the alleged dominance of mobile business
economies are all shifts that have highlighted the interests had been exaggerated (Garrett 1998; Weiss
power and influence of business and financial inter-1998; Mosley 2003; Bell 2005). This detour into the
ests. Ironically, over this same period, detailed schol- realm of globalization, however, tended to focus on
arly studies specifically focused on business power the structure of the world economy and the capacities
have not been as plentiful as might be assumed. Theof national states, with less attention to the precise
earlier high point of research in this area, led by dynamics of business power.
Marxists and radical pluralists, was back in the 1970s Accordingly, this paper seeks to encourage a
(for example, Miliband 1973; Block 1977; Lindblom renewed focus on the power of business interests and,
1977). From the 1980s, as Hacker and Pierson to this end, it explores the "structural" power of busi-
(2002:277) suggest, "with the growing interest in ness.
'the This is the form of power most implicated in the
debates above about globalization and it is perhaps
state' and institutions, the debate over business power
essentially ended." Culpepper (2011:185) has recently
the most distinctive though in some ways most elusive
attribute of business power. "The notion of structural
noted that "the study of business power is currently
more neglected than it has been for the last half power,"
cen- as Konings (2009:70) usefully puts it, "is
tury." In international relations, there have been meant
sim- as a shift away from the conventional focus on
ilar claims about such neglect, with Fuchs (2005) the direct dimensions and empirically observable quali-
ties of power relations: it expresses the idea that power
suggesting that attention to questions about business
power has been "utterly deficient." Dowding also operates in a more indirect and diffuse way, for
(2008:32) goes even further, claiming that "main- instance, through shaping preferences and influencing
stream political science has left power studies the structural conditions under which other actors
behind." make decisions." In relation to business interests, for
These claims are mostly but not fully correct example, it is widely accepted that because they con-
because debates about business power in recent dec- trol critical economic resources and much of the
ades did not wholly end but were deflected into wider investment process in liberal capitalist systems, busi-
debates about "globalization" and related arguments ness leaders are potentially well placed to influenc
about how the structures of global capitalism shape government policy. This effect is increased by capita
the capacities, resources, and even the ideologies of mobility and competition between states for mobil
actors, especially state leaders (Gill and Law 1989; Gill investment. In the classic argument, business interests
2003). Here, a widespread view emerged that capital have structural power because governments and th
mobility had radically increased the power of business wider society depend on the investment decisions
and financial interests and markedly reduced the pol- and other activities of business to sustain a healthy
Bell, Stephen. (2012) The Power of Ideas: The Ideational Shaping of the Structural Power of Business. International Studies Quarterly, doi: 10.1111/j.l468-2478.2012
© 2012 International Studies Association
ramificationsdialectical
for interactionhuman
between agents and institutions.
acti
can change Institutions
in ways are shaped by agents,
that but institutions help
also
pretations. confront agents with sets of what Searle (1995:28) calls
"constitutive rules" and with other constraining and
enabling conditions that can become, as Adler
Institutions, Structures, Age
(1997:322) puts it, "diffused and consolidated" over
Agency is time and that shapeby
shaped behavior. It institut
may be possible
sions of "new institutionalism
under extraordinary (say revolutionary) conditions for
torical, and sociological instit
agents to collectively overturn or deny institutions, but
agents as highly more ordinarily, institutions confront agents in the
constrained b
ronments, again here and now verging
as embedded, already structuredon ter- a
a major strand rains. Institutions
of arehistoricalthus ontologically prior to the i
ple, institutions individuals who populate
are them attypically
any given time. The
and resistant temporal
to dimension
change is important here. Institutions
or ar
tial, path-dependent have properties that help structure thought patter
and behav-
2000; Pierson 2000a:490,b). This has occasioned con- ior at one remove from the immediacy of thought or
siderable criticism of late, with Olsen (2009:3) arguingaction by agents at any given point in time. Institutions
the approach is "overly structuralist and does notcan thus shape or even impose behavior. This is what
grant purposeful actors a proper role" (see also gives institutions causal properties and why at bottom
Crouch 2005; Peters and King 2005). we pursue "institutional" analysis. By essentially
Fortunately, there are not one but two versions of eschewing a meaningful institutional analysis, recent
historical institutionalism. There is also a more "flexi- constructivist institutionalists place almost all explana-
ble" approach within historical institutionalismtory thatweight onto agency and lose sight of institutions
(Bell 2011). In a parallel critique of the postmodern
emphasizes agency and the dialectical interaction
between agents, institutions, and wider structuresinstitutional
(Bell interpretivism of Bevir and Rhodes
2011). As Steinmo and Thelen (1992:17) originally (2003), 3 McAnulla (2006:122) argues that such a move
argued, we need to unpack the institutional black"leaves
box us with an implausibly narrow view of how
and focus on "strategic actors" and how they are individual
capa- beliefs and actions are generated."
ble of acting on "openings" provided by shiftingUltimately,
or however, in a more dynamic historical
sense, the approach here does not give primacy to
evolving contexts (see also Cortell and Peterson 1999;
Campbell 2004). Institutions and structures matter agents, institutions, structures, or ideas, but instead
because of the ways they reflect, refract, restrain,holds
and each to be mutually constitutive in a dialectic
manner (Marsh 2009). Agents thus confront institu-
enable human behavior, while in turn, it is the behav-
tions, for example, as a "distinct strata of reality"
ior of agents that reproduces or transforms institutions
and structures over time. Moreover, as argued above,(Archer 2003:2), that must be dealt with as entities in
the
actors are interpretive, partly constructing the experi- here and now and perhaps changed over time. In
other
ence of their institutional situation using cognitive and words, institutions are more than just real-time
normative frameworks. This approach recognizes ideational
that artifacts and are more like inherited sets of
rules and behavioral expectations. Moreover, ideas do
ideas, language, and discourse provide crucial building
not operate in a vacuum but are instead "embedded
blocks for establishing meaning and understanding
in a historical context and need institutional support
and thus of purposeful action in politics and institu-
tional life. Also, institutions and structures define to be effective" (Guzzini 2000:148). The missing ele-
roles
and incentives, not final behaviors, and roles and ment from recent discursive constructivist institutional-
ist accounts is a recognition that the impact of such
incentives always need to be interpreted and appraised
prior to action. Agents thus have a degree of institutional (or indeed wider structural) environments
"bounded discretion" within environments in which means that agents' choices are not made on a tabula
they operate, implying maneuverability and a degree rasa. Agents and environments interact and mutually
of "agential space." shape one another over time. Hence, at one level,
This agent-centered strand of historical institutional- institutional or structural environments are analytically
ism is quite compatible with "modern" constructivism distinguishable from agents and are "out there" to
(Bell 2011). Nevertheless, a tendency is sometimes the extent that they are not just constituted by real-
evi-
dent within constructivist literature to collapse institu- time subjective ideational construction. Institutional or
tional dimensions into the ideational realm, seeing structural environments can exert real (though always
"rules" and "norms" largely as ideational constructs interpreted) effects by imposing costs or benefits on
and not as defining elements of institutions, as most agents, by shaping actor interpretations and prefer-
institutional analysts would see them. This move to ences,
con-the scope of "bounded discretion" of agents in
flate institutions with ideas is characteristic of the new institutional life, and the resources and opportunities
constructivist or discursive ins ti nationalists (Hay that are available to actors.
2006a, b; Schmidt 2008). It is also consistent with Institutions and structures are often conflated by ana-
Searle's (1995) definition of "Institutional facts" as lysts. However, it is useful to distinguish among agents,
those things which exist only through collective agree- institutions, and structures. Institutions can be defined
ment about "what stands for an institution" (Searle as rules, norms, or operating procedures that shape
1995:13). The problem with this formulation, however,
is that it perceives only one dimension of the two-way 3 See also Bevir and Rhodes (2010).
economic adjustments.
itous soft landing in 1987, interest rates were raised I
theory suggested that
again to similar levels in 1989 a
amidst a surging post- fl
help deal with problems
financial deregulation asset price boom and further
equilibrating pressure on the CAD. In August 1990, Reserve Bank of
mechanism
ments) that Governor, had Bernie Fraser, devoted an entire speech to
historicall
makers in Australia. affirming the commitment to tackle the CAD, arguing
In practice, however, such sanguine outcomes did
that worsening current accounts and growing external
not occur, and after the float, the authorities debt made Australia excessively vulnerable to adverse
remained fixated on the level of the CAD, which wid- market reaction. "Confidence, as we all know, is a
ening substantially in the 1980s, doubling from earlier fragile thing," he warned: "Even countries without
averages to 4% of GDP to peak at 6% in 1986 and large foreign debts can be subject to adverse re-assess-
again in 1989. Both episodes constituted current ments by international markets" (Fraser 1990:13).
account "crises" in the eyes of policymakers. This fixa- In the intense policy debates that had led up to the
tion was primarily driven by the fear of a falling dollar float of the Australian dollar in the early 1980s, the
if financial markets lost confidence in domestic policy then head of the federal Treasury had argued that
settings and the management of the CAD. By 1985- relinquishing control over the exchange rate would be
1986, this scenario was unfolding as market reactions an excessive gift of power to the markets. And as we
produced a substantial depreciation of the dollar. have seen, in the 1980s, the policy authorities thought
Despite the fact that the institutional and policy and acted in a way that fully recognized and under-
regime had been altered fundamentally by the 1983 lined such market power. This is an object lesson in
float, the mindset of the policy authorities thus the way in which ideas and wider structures interacted,
remained locked in a prior era of fixation on activist shaping a policy mindset that was focused on the value
management of the current account and the value of of the dollar and fixated on market reactions even
the currency. This can partly be explained in terms of amidst a newly created floating rate regime. Hence
a learning or ideational lag, as the authorities slowly the ideas and mindsets of policymakers placed them
learned how to handle a floating rate regime. But per- in a situation where they were highly vulnerable to th
ceptions were also shaped by wider structural factors. sentiments of financial markets and their structural
For one, there was skepticism about the degree and power.
speed with which import/export price adjustments Crucially, however, this mindset changed substan-
under a floating rate regime would help stabilize the tially during the 1990s, providing us with answers to
current account. Compounding this were concerns important questions about where new ideas come
about Australia's declining terms of trade as well as from. In this case, the new ideas in question arose
about the structural weakness of the economy, espe- from conjunctures such as the early 1990s recession,
cially weakness on the export front and the economy's from new academic reasoning, and from the way in
high import propensities. A telling example of the level which changing institutional and structural conditions
of fear that gripped the authorities occurred in May in the economy also helped shape revisions in think-
1986 when Treasurer Paul Keating famously declared ing. First, the accidental policy-induced recession of
Australia could become a "banana republic" if solu- the early 1990s in the wake of the high interest rates
of the late 1980s was important. The recession was
tions were not found to the CAD, the dollar problems,
partly the result of a process of "ideational path
and underlying structural issues. By July, things got
worse: dependency," where previous experiences push cer-
tain ideas along a given path (Hay 2006a, b:65). The
highJuly
The currency crisis hit Australia on Monday, interest
28, rates of 1986 and the subsequent soft
when ministers were finalizing the budget. landing
Keatingofhad
1987 had conditioned policymakers to
his little Reuters screen on the Cabinet table and
expect kept
the same outcome after the high rates of 1989.
pointing to the falling $A rate. An exchange rate
Instead, theof
economy crashed into a deep recession.
US 60 cents was seen as a psychological barrier but on
Fighting the CAD with monetary policy had clearly
this day the dollar fell from around 63-57.2 cents. The
proved to be an uncertain and risky business with
slide was only arrested by Reserve Bank intervention.
The Cabinet was infiltrated with a distinct mood of huge downside risks. This had a sobering effect on
panic. Keating' s banana republic warning never policymakers and helped shape a policy rethink. Sec-
seemed so real ... It is doubtful if any budget meetingond, an important ideational intervention also
in the last 25 years has ever been subjected to suchoccurred around this time. An influential paper pub-
pressure (Kelly 1992:220). lished in 1989 by a senior economist, John Pitchford
(1989), had suggested that the authorities should sim-
To appease the markets, the federal government ply stop worrying about the CAD. Pitchford argued the
had announced binding rules around fiscal policy CAD was driven primarily by private external debt obli-
and
a tough corporatist wages policy early in its first gations
termthat were largely servicing productive domestic
investment and that the authorities should not be try-
in office. But a further key indicator was that monetary
policy, the key discretionary macroeconomicing policy
to second-guess such market outcomes or potential
instrument, was focused squarely on the CAD, market
withreactions to them. Pitchford's sanguine "con-
changes in official interest rates closely shadowing senting
the adults" view about external private debt and
CAD (Bell 2004:54). The current account crisis of the CAD also reflected the increasing salience of neo-
1986 thus saw a tough restrictionist policy stance withliberal views about markets and economic policy, views
that were becoming increasingly influential in the top
official interest rates jacked up to 19%. After a fortu-
unorthodoxinstitutions,
approach the
and structures can better explain political
Asian crisis phenomena
in and offer a more rounded account
standing up of the t
ing employment
structural dynamics of (Bell business power. By 200adopting
achieve such an approach, we can overcome the
employment so-called
outcom
tightening in the
agency-structure "divide."recession
On this basis, as Dowding
nor Fraser (2008:31) argues, "agent-centred
made it and structural
clear ho
tional mandates and
accounts can be translated from one into the their
other
shaping through the medium
behavior and of agent's resources
empow which are
reflecting on the
themselves pace
[partly] structurally defined."of in
the early 1990s, As this paperFraser stated
has argued, a key resource for agents
can be their ideas. As shown here, the ideas and percep-
We should have tions moved
of policymakers canfaster
be important in mediating
to c
a lot of resistance to the
and indeed in reducing moving
structural power of busi-ev
This is where the dual goals become important ness. In turn, it was argued that the ideas and percep-
because if we didn't have them and were stuck with
tions of policymakers were heavily shaped not just by
inflation as the sole objective, as in the New Zealand
particular ideational innovations but also by changing
or European model, it would have been easier for
those in the Bank who were uncomfortable about mov- institutional and structural contexts. By the late 1990s,
ing as rapidly or as often as we did to lower interest the mindsets of the policy authorities, in contrast to the
rates to point to such a single objective (that is, a low 1980s, had arrived at a point where their changing con-
inflation one). I was able all the time to counter with ceptions and attitudes to the CAD and the dollar had
the argument that we were also legally charged with aeffectively reshaped power relationships with financial
concern about growth and employment. Without themarkets, allowing a greater degree of "relative auton-
dual goals I don't have any doubt at all (particularlyomy" from market pressures. To be sure, Governor
given the media and political criticism of many of theMacfarlane (1992:16) had recognized that "the finan-
rate cuts) that it would have been very much harder to
cial markets set a corridor in which monetary policy can
make those rate reductions. I think it made an enor-
act," but it is still the case that policymakers were
mous difference to have those dual goals (quoted in
Bell 2004:77-78).
actively engaged in consciously pushing the discretion-
ary policy envelop, further illustrating the role of ideas
and agency in appraising and in navigating a path
A further important institutional factor that aided
through complex structural environments (Bell 2005).
key agents within the RBA to mediate structural pres-
Arguments about the structural power of business in
sures in innovative ways was the fact the Bank had
relation to state policymakers thus need to focus on
effectively achieved policy independence during the
the dynamics of a particular type of constitutive rela-
early 1990s. The transaction costs of this move were
tionship. Thus far, the relevant literature on this topic
reduced because the necessary legislation regarding
has been based on relatively underdeveloped notions
independence was already in place. This in fact dated
of agency. This is a considerable lacuna because struc-
from much earlier legislation, but had largely been
tural power works by inflicting real or perceived con-
ignored by the government in the post-war era. But
straints on governments or other policy authorities, yet
increasingly, especially in the wake of the damaging
ultimately it is up to policymakers to appraise such sit-
recession, federal politicians had a strong (institution-
uations using ideational resources and to establish
ally derived) political incentive to hand authority to
preferences and agendas in response to such pres-
the RBA, in part to help establish a political buffer
sures. This involves complex ideational processes
between themselves and the newly menacing chal-
whereby policymakers assemble and assess information
lenges of monetary policy. As a leading journalist put
and construct pictures of reality that ultimately help
it, "independence was a gift under duress from the
mediate and shape the power of business. As the case
politicians who felt, post recession, that distance from
above illustrated, the changing ideas held by policy-
the interest rate lever wasn't such a bad option" (Kelly
makers played an important role in increasing, then
2000). Overall, then, the institutional attributes of the
decreasing threat perceptions regarding the structural
RBA played an important role in mediating the rela-
power of financial markets in changing contexts.
tions between agents and structures, in helping to
In further developing this line of research, it would
empower the bank and, amidst the changing mindsets
be useful to examine a wider range of empirical cases
on the part of policymakers, in helping to moderate
that probe how changing mindsets on the part of gov-
the power of the financial markets at key moments.
ernment policymakers help shape structural power
dynamics. It is also useful to link the cognitive processes
Conclusion and mindsets of relevant policymakers more concretely
to their institutional locations and to develop a clearer
This paper has shown how a range of major political
picture of the potential differences in approach
theories, from sticky versions of historical institutional-
adopted by, say, politicians, senior bureaucrats, and
ism, to structural theories of business power, and even
central bankers, for example. The present paper has
certain forms of constructivism, all embrace overly
not done this in any detail, but institutionally shaped
"structuralist" forms of analysis, leaving little room for
differences in how different categories of policymakers
agency. The antidote, as argued, is to emphasize how
perceive and react to structural power dynamics would
a focus on activist notions of agency set within the dia-
be useful to explore.
lectical or mutually shaping relations between agents,
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