A SlJRVEY ON CONSlJMER PERCEPTION Of' HERO HONDA

SPLENDOR +

CHAPTER 6

CONCLUSIONS

My project title being "a study of consumer perception towards splendor plus in
“sangli” after completion of study and careful analysis of the data can conclude
that the public had a favorable opinion about splendor plus. The respondents
were making the purchase of splendor plus after comparing it with Bajaj,
Honda, Suzuki, Yamaha and TVS, so main comparing are Bajaj, Suzuki and
TVS the most common reason given by the respondents for purchase of
splendor plus was its unique mileage and comfort, which are not available in
any other bikes and other reasons being service and maintenance. In short it is
perceived as good performer in the market. It is possible to say that the
respondents have good opinion about the splendor plus and the "S S Motors"
have good name and popular in sangli.

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 A SlJRVEY ON CONSlJMER PERCEPTION Of' HERO HONDA
SPLENDOR +
SUGGESTIONS AND RECOMMENDATIONS
1. In order to attract non users promotional strategies like advertising, free-
test drive camps, demonstration camps may be made use of.
2. Most of the customers look for mileage, safety, style, overall performance
and cost of vehicle and comfort riding. HMSI should try to improve based on
these factors.
3. Most of the respondents feel the free-service period is not sufficient so
the company can look into this factor.
4. Most of the respondents though feel the price of the splendor plus is
reasonable many of them feel it is quite high, so that HMSI should try to cut
the cost will benefit the students. Remember middle income group are the
most constituted population in the country.
5. The company should Decrease the price of spare parts because it is
considered expensive by the respondents.
6. Splendor plus must increase the efficiency of after sales services to one year.
7. Splendor plus must try to hold on to the respondents of the age group of 20 -
30 years and try to capture the market of younger generation.
8. This can be done by changing the design making it more sleek, modern
and stylish.
9. It was found from the stuffy that splendor plus is made for middle class families.
SUMMARY OF FINDINGS
1. Majority of the respondents who know about splendor plus feel it is
vehicle known for comfort.
2. Majority of the respondents have come to know about splendor plus through ads.
3. Majority of the respondents feel that the price of splendor plus is reasonable.
4. Majority of the respondents feel that the service period for the bike should be
extended to 1 year.
5. Majority of the owners of splendor plus are satisfied with the
performance of their vehicle.
6. Majority of the respondents are in the income group of 25000 & Above.
7. Majority of the respondents are influenced by mileage factor.
 A SlJRVEY ON CONSlJMER PERCEPTION Of' HERO HONDA
SPLENDOR +
8. Majority of the respondents have sold their previous vehicles just to
purchasing of new brand.
9. Most of the respondents are aware of splendor plus.
10. Most of the respondents feel that the advertising strategy is excellent.
11. Majority of the respondents are satisfied about after sale service.
12. Most of the users of splendor plus are in the age group 20-30.
13. Majority of the respondents feel splendor plus is the most aware and
preferred brand.
14. Majority of the respondents are influenced and satisfied by the mileage,
safety, service, maintenance, style factor while purchasing a two - wheeler.
15. Majority of the respondents feel that a reasonable price for a bike is in
between Rs. 35,000 - 40,000

ANALYSIS:
Above table shows that, 36 percent of the respondents feel splendor plus is the
most valuable brand, 30 percent of the respondents feel Hero Honda is the most
valuable brand, 16 percent respondents feel Bajaj is the most valuable brand, 12
percent of the respondents feel Yamaha is the most valuable brand, 6 percent of
the respondents feel T.V.S. is the most valuable brand.

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 A SlJRVEY ON CONSlJMER PERCEPTION Of' HERO HONDA
SPLENDOR +
Case Update

■ Hero Honda Today

■ India and Hero Honda

■ Fuel Efficient

■ Pollution Control/Quality

■ Technology

■ Customers, Dealers/Vendors

■ Fiscal Year 2003-2004

■ Market Share

■ Distribution & Service Network

■ Routes/Delivery - MapInfo

■ Current Models
■ 100 cc plus segment
■ Super Splendor & Glamour
■ 150 cc plus segment
■ Achiever
■ Scooter Segment - wider customer base
■ "Pleasure"
■ Fiscal Year 2020-2021
September 30th, 2020 Rs 1,943.60

September 30th, 2021 Rs 1,943.60

Ritesh Lingale Sanjay Ghodawat University P age 42

 A SlJRVEY ON CONSlJMER PERCEPTION Of' HERO HONDA
SPLENDOR +
■ SWOT Analysis

■ Strengths
■ Ability to understand customer's needs and wants
■ Recognized and established brand name
■ Effective advertising capability

■ Weaknesses
■ R&D is not close to the Hero manufacturing plant
■ Hero is vulnerable in the joint venture because Honda
Motor Company has so much power

■ Opportunities
■ Global expansion into the Caribbean and Central America
■ Expansion of target market (include women)
■ Become India's leader in the scooter market

■ Threats
■ Honda Motorcycles and Scooters India can take away market
share and cause joint venture to go sour
■ Bajaj Motors is a strong competitor

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 A SlJRVEY ON CONSlJMER PERCEPTION Of' HERO HONDA
SPLENDOR +

QUESTIONNAIRE

1. Name:.......

2. Age: □ a)> 20 yr □b) 20-30yr □c) 30-40yr □d) 40-50yr □e) <50yr

3. Marital Status: □ a)Married □ b)Unmarried

4. Educational Qualification:
a) No formal Education □b) Matriculation
c) PUC □ d) Graduation and above

5. Occupation:
a) Student □ b) Employed □c) Business
d) Professional □ d) Others

6. Monthly Income of your family (in Rs)

a) Below 10000Rs □ b) 10000-
15000 c) 15000-20000 □ d)
20000-25000
d) Above 25000

7. How did you come to know about Hero Honda Splendor +?

a) Internet □ b) Friends □ c)TV Ads
d) Magazines e) News paper Ads □f) Others

8. Did you own a Two wheeler prior to purchasing HeroHonda Splendor+?

a) Yes □ b) No

9. Why did you replace your previous two wheeler with Hero Honda
Splendor+?
a) Problems with Engine □ b) Problems with spare parts
c) High fuel consumption c) Low mileage
e) High maintenance cost f) I wanted to buy new brand
g) Others

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 A SlJRVEY ON CONSlJMER PERCEPTION Of' HERO HONDA
SPLENDOR +
10. What factors influenced you to own Splendor+?
a) Style b) Comfort c) Quality d) Safety
e) Maintenance f) Mileage g) Service h) Availability of Spares

11. What is your opinion regarding pricing of Splendor +?

a) Reasonable b) High c) Too high

12. Do you think Splendor + is a multipurpose vehicle?

a) Yes b) No

13. Would you like to recommend others to buy this vehicle?

a) Yes b) No

14. How satisfied you are with the performance of Splendor+?

a) Fully satisfied b) Satisfied c) Not at all satisfied

15. What is your opinion about advertisement and publicity of Splendor+?

a) Excellent b) Good c) Satisfactory
d) Not satisfactory

16. How satisfied with the after sales service you received for your vehicle?
a) Fully satisfied b) Satisfied c) Unsatisfied

17. Are you satisfied with the duration of service period?

a) Yes b) No

18. If you are not satisfied with the duration of free services, what is your
preferred extension of service period?
a) 6months b) 1year c) 1½ Years

19. Which brand you would like to associate with most valuable brand?
a) Hero Honda b) Bajaj c) TVS
e) Yamaha f) Others
A SlJRVEY ON CONSlJMER PERCEPTION Of' HERO HONDA
SPLENDOR +