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    Nikki M. Barena Persuasive Writing

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    This document discusses a study that aims to assess the perception of middle-income Filipinos regarding architectural services in Davao City. It notes that the United Architects of the Philippines has launched a campaign called #GetAnArchitect to educate the public about the value of hiring an architect. However, many Filipinos are unfamiliar with an architect's services and instead consult contractors or engineers. This study seeks to understand perceptions like why Filipinos don't see architects as necessary and how they view the value of an architect. It uses middle-income earners as subjects since they have purchasing power but lack literature on their views of architectural services.

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    Nikki M. Barena Persuasive Writing

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    Anonymous MtLHrA
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    This document discusses a study that aims to assess the perception of middle-income Filipinos regarding architectural services in Davao City. It notes that the United Architects of the Philippines has launched a campaign called #GetAnArchitect to educate the public about the value of hiring an architect. However, many Filipinos are unfamiliar with an architect's services and instead consult contractors or engineers. This study seeks to understand perceptions like why Filipinos don't see architects as necessary and how they view the value of an architect. It uses middle-income earners as subjects since they have purchasing power but lack literature on their views of architectural services.

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    PERSUASIVE WRITING

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    PERSUASIVE WRITING

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    This document discusses a study that aims to assess the perception of middle-income Filipinos regarding architectural services in Davao City. It notes that the United Architects of the Philippines has launched a campaign called #GetAnArchitect to educate the public about the value of hiring an architect. However, many Filipinos are unfamiliar with an architect's services and instead consult contractors or engineers. This study seeks to understand perceptions like why Filipinos don't see architects as necessary and how they view the value of an architect. It uses middle-income earners as subjects since they have purchasing power but lack literature on their views of architectural services.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    32 views2 pages

    Nikki M. Barena Persuasive Writing

    Uploaded by

    Anonymous MtLHrA
    This document discusses a study that aims to assess the perception of middle-income Filipinos regarding architectural services in Davao City. It notes that the United Architects of the Philippines has launched a campaign called #GetAnArchitect to educate the public about the value of hiring an architect. However, many Filipinos are unfamiliar with an architect's services and instead consult contractors or engineers. This study seeks to understand perceptions like why Filipinos don't see architects as necessary and how they view the value of an architect. It uses middle-income earners as subjects since they have purchasing power but lack literature on their views of architectural services.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    Nikki M.

    Barena

    Persuasive Writing

    Exploratory Factor Analysis on Perception of Middle-Income Consumers to

    Architectural Services in Davao City

    The United Architects of the Philippines (UAP) has launched an advocacy campaign

    slogan, “for your plans and designs, get an architect” which aim to stimulate and

    educate the Philippine society of an architect’s services. #GetAnArchitect is a campaign

    that highlights architects' role as thought and action leaders improving cities, towns and

    neighborhoods, and as a force of positive change (UAP’s #GetAnArchitect awarded –

    The Manila Times, 2020). In line with this, the United Architects of the Philippines is

    hoping to change the widespread perception that architects are not necessary when

    building a house or any structure at all (Planning to build a house? Here’s why you need

    an architect - BusinessWorld, 2020). Filipino-Nepalese architect Sudarshan Khadka Jr

    said “Filipinos don’t understand the importance of architecture and how it creates value”

    (Why is Philippine architecture lagging behind?, 2020). Due to the lack of literature

    regarding Filipinos' perception on architectural services, this paper aims to assess it,

    specifically the perception of Filipino middle-income earners. Their purchasing capacity

    and demographics make them an excellent subject to answer the questions such as

    "why many Filipinos are not familiar with an Architect's services?", "why Filipinos would

    consult a contractor or an engineer in designing their homes?", and "how a typical

    Filipino perceive the value of an Architect?". 


    References:

    The Manila Times. 2020. UAP’S #Getanarchitect Awarded – The Manila Times. [online]

    Available at: <https://www.manilatimes.net/2019/12/31/business/real-estate-and-

    property/uaps-getanarchitect-awarded/668953/> [Accessed 19 December 2020].

    Bworldonline.com. 2020. Planning To Build A House? Here’S Why You Need An

    Architect | Businessworld. [online] Available at:

    <https://www.bworldonline.com/planning-to-build-a-house-heres-why-you-need-an-

    architect/> [Accessed 19 December 2020].

    Inquirer Lifestyle. 2020. Why Is Philippine Architecture Lagging Behind?. [online]

    Available at: <https://lifestyle.inquirer.net/323464/why-is-philippine-architecture-lagging-

    behind/> [Accessed 19 December 2020].

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