Assignment Brief (RQF)

Assignment Brief (RQF)

Higher National Certificate/Diploma in Business
Student Name/ID
Number:
Unit Number and Title: Unit 2 - Marketing Essentials
Academic Year: 2020-2021
Unit Assessor: Dang Son Tung
Assignment Title: Assignment 1 – The role and responsibilites of Marketing
Issue Date:
Submission Date:
Internal Verifier Name:
Date:

Submission Format:
The submission is in the form of an individual written report. This should be written
in a course, formal business style using Arial, 1.5 lines spacing and font size 12 with
Justify Text to enhance the legibility for markers.
You are required to make use of headings, paragraphs and subsections as
appropriate, and all work must be supported with research and referenced using the
Harvard referencing system.
Please also provide a bibliography using the Harvard referencing system. Any
suspicions regarding plagiarism will lead to failure in results of the assignment. The
recommended word limit is 2,500 words, although you will not be penalized for
exceeding the total word limit.
Unit Learning Outcomes:
LO1. Explain the role of marketing and how it interrelates with other functional units of
an organisation.

Assignment Brief and Guidance:

You are a new Marketing Executive of Company X (Choose a B2B company in
Vietnam/ or UK to apply).
The company has not had a Marketing Team since it was established as the Board of
Director did not think Marketing department is important for the business development
Prepared by: Higher Education Qualifications (HEQ) Approved by: HEQ, QDAM (HE)
Version 2.0 – September 2020
DCL 1 – Public (Unclassified)
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 Assignment Brief (RQF)

in the B2B industry. However, you need to build a strong Marketing team in order to
achieve their business objective. A meeting is held next week to finalise this decision,
your task is to prepare an individual report, which clarifies the important role of the
Marketing function and its relationships with other functions of the company, in order
to persuade the BOD to establish a Marketing department.

Essentially, the report will contain the following matters: (1) Definitions and the
marketing concept; (2) The role of marketing; and (3) The interrelationships of
functional units.

Structure of the Report:

1. General introduction of the company and the report.
2. An explanation of Marketing to clarify the functions of Marketing with BOD.
Specifically, you need to explain the definition of Marketing and the Marketing
functions, as well as Marketing management orientations. Also, you should clarify how
the Marketing environment (Micro and Macro Environment) influences the roles and
responsibilities of Marketing in a B2B company.
3. An explanation of the role of marketing and how this department helps the
company to overcome issues and achieve the business objectives. Also,
explaining the different roles of marketing within both a B2C and B2B context.
4. Demonstrate the interrelationships of Marketing with other functional units.
Determine how Marketing department supports other departments and what are the
potential conflicts between Marketing department and other departments of the
organisation. Also, critically analyse and evaluate the importance of the marketing
function and sort them base on the level of importance in B2B context. Good
examples, statistics or data should be provided to justify the analysis.
A conclusion to summarize all the key findings and analysis must be presented.

Learning Outcomes and Assessment Criteria:

Learning Outcome Pass Merit Distinction

Prepared by: Higher Education Qualifications (HEQ) Approved by: HEQ, QDAM (HE)
Version 2.0 – September 2020
DCL 1 – Public (Unclassified)
2
 Assignment Brief (RQF)

LO1 Explain the P1 Explain the key M1 Analyse the D1 Critically analyse
role of marketing roles and roles and and evaluate the
and how it responsibilities of responsibilities of key elements of the
interrelates with the marketing marketing in the marketing function
other functional function. context of the and how they
units of an marketing interrelate with other
organisation environment. functional units of
an organisation.
P2 Explain how M2 Analyse the
roles and significance of
responsibilities of interrelationships
marketing relate to between marketing
the wider and other functional
organisational units of an
context. organisation.

Prepared by: Higher Education Qualifications (HEQ) Approved by: HEQ, QDAM (HE)
Version 2.0 – September 2020
DCL 1 – Public (Unclassified)
3