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  • Event Marketing

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    pralay ganguly
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    Joe Pulizzi is the founder of the Content Marketing Institute and Content Marketing World conference. He discussed how content marketing fuels their events business, which has grown from 600 attendees in 2011 to a projected 1500+ in 2013, increasing revenue from $700,000 to over $2 million. Pulizzi emphasized building followers on social media, creating guest contributions, and networking with influencers to promote events and content marketing.

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    event marketing

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    Joe Pulizzi is the founder of the Content Marketing Institute and Content Marketing World conference. He discussed how content marketing fuels their events business, which has grown from 600 attendees in 2011 to a projected 1500+ in 2013, increasing revenue from $700,000 to over $2 million. Pulizzi emphasized building followers on social media, creating guest contributions, and networking with influencers to promote events and content marketing.

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    Download as pdf or txt
    17 views54 pages

    Event Marketing

    Uploaded by

    pralay ganguly
    Joe Pulizzi is the founder of the Content Marketing Institute and Content Marketing World conference. He discussed how content marketing fuels their events business, which has grown from 600 attendees in 2011 to a projected 1500+ in 2013, increasing revenue from $700,000 to over $2 million. Pulizzi emphasized building followers on social media, creating guest contributions, and networking with influencers to promote events and content marketing.

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    of 54

    @juntajoe

    Joe Pulizzi (@juntajoe)


    Founder, Content Marketing Institute and
    Content Marketing World

    Co-Author, Get Content Get Customers


    and Managing Content Marketing
    @juntajoe

    MY STORY
    @juntajoe

    TODAY’S AGENDA
    • Move Fast
    • Touch on Content Marketing
    • Our Event Model and Content
    • Content Activities that Work for Us and Can
    Work for You
    • Q&A
    @juntajoe
    @juntajoe
    @juntajoe
    @juntajoe

    Search Engine
    Social Media Optimization
    Content
    Content Marketing
    Marketing

    Lead
    Generation
    @juntajoe

    Photo courtesy WebMarketingPros.com


    @juntajoe

    http://contentmarketinginstitute.com/research
    @juntajoe

    WHY
    WHY IS
    IS THIS
    THIS IMPORTANT
    IMPORTANT FOR
    FOR EVENTS?
    EVENTS?

    Our Marketing is Fueled by Our Attendees,


    Speakers and Subscribers
    @juntajoe
    @juntajoe

    Inside the Numbers:


    2011 2012 2013 (proj)
    Attendees: 600 1000+ 1500+

    Revenue: $700,000 $1.3 mil $2+ mil


    @juntajoe
    @juntajoe
    @juntajoe
    @juntajoe
    @juntajoe
    @juntajoe
    @juntajoe
    @juntajoe
    @juntajoe
    @juntajoe
    @juntajoe
    @juntajoe

    A Rising Tide Lifts All Ships


    @juntajoe
    @juntajoe

    Define Your Hit List of Influencers


    @juntajoe
    @juntajoe
    @juntajoe
    @juntajoe

    • Well over 15,000


    mentions of
    #cmworld
    throughout the
    year.
    • Actively respond!
    @juntajoe
    @juntajoe
    @juntajoe
    @juntajoe

    50,000 followers/fans
    @juntajoe

    50,000 followers/fans
    @juntajoe

    50,000 followers/fans
    @juntajoe

    50,000 followers/fans
    @juntajoe

    50,000 followers/fans
    @juntajoe

    50,000 followers/fans
    @juntajoe

    50,000 followers/fans
    @juntajoe
    @juntajoe

    • Last five years


    – over 300
    different guest
    posts,
    interviews or
    webinars
    @juntajoe
    @juntajoe
    @juntajoe
    @juntajoe

    NOTE: Easier to sell content in


    other forms by repackaging instead
    of direct content sales.
    @juntajoe
    @juntajoe
    @juntajoe
    @juntajoe
    @juntajoe
    @juntajoe

    Get Uncomfortable:
    If you don’t feel like
    you are going to run off
    the road, you are not
    driving fast enough.

    http://taylordowns.com
    @juntajoe

    Joe Pulizzi
    joe@contentinstitute.com • @juntajoe on Twitter

    Week of Sept. 9, 2013


    CLEVELAND, OH

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