MCQ (Event Management- 2nd set)

1. Which one is not a required event

managers skill-
A. Ability to close sales
B. Knowledge of food and wine pairing
C. Willingness to work long hours
D. Negotiating skills

2. What is the deciding factor for

selecting a theme for an event-
A. Budget
B. Venue
C. The target audience
D. Security

3. What should be avoided for effective

communication during event process-
A. Personal remarks
B. Respect to audience
C. Tone of speech should be high
D. None of the above
4. Interpersonal communication involves-
A. Asymmetrical communication
B. Symmetrical communication
C. Professional communication
D. None of the above

5. Which type of event is used to honor

and motivate key staff-
A. Award ceremonies
B. Board meetings
C. Product launches
D. Annual shareholder meeting

6. Which of the following is not a part of

logistics-
A. Product scheduling
B. Replenishment
C. Procurement
D. Meandering
7. Transportation cost in most cases is a
function of the __________ of the
product-
A. Density
B. Value
C. Weight
D. Volume

8. Which of the following is not used for

event evaluation-
A. Staff meeting and report
B. Food and stall holder income
C. Incident report by security staff
D. Attendance register

9. What does event evaluation involve-

A. Observing
B. Monitoring
C. Measuring
D. All of the above
10. Which of the following plays an
important role these days for event
branding –
A. Community
B. Social media
C. Visual styling
D. Return gifts

11. The main PR activities are-

A. Lobbying and literature
B. Exhibitions and publicity
C. Sponsorship and publicity
D. Publicity and event management

12. Which aspect must be considered when

developing an event marketing plan-
A. The personality that brand is trying to
convey
B. Target audience
C. Lasting impression to leave an
audience
D. All of the above
13. ___________ is increasing Leadership
rapidly:
A. Strategy
B. Command
C. Control
D. Getting others to follow

14. Regarding leadership, which statement

is false?
A. Leadership does not necessarily take
place within a hierarchical structure of an
organisation
B. When people operate as leaders their
role is always clearly established and
defined
C. Not every leader is a manager
D. All of the above

15.  __________ are the approaches to the

study of leadership which emphasise the
personality of the leader:
 A. Contingency theories
B. Group theories
C. Trait theories
D. Inspirational theories

16. _________ used the terms “employee-

centred” and “production-centred” to
describe leader behaviour:
A. Blake and McCanse
B. Fiedler
C. McGregor
D. Likert

17. An individual’s motivation is

dependent on:
A. Whether path-goal relationships are
clarified
B. Expectations that increased effort to
achieve an improved level of
performance will be successful
C. Their effective performance
 D. The necessary direction, guidance,
training and support is provided

18. --------------- is not a component of

promotion mix-
A. Advertising
B. Publicity
C. Sales Promotion
D. Market Research

19. Advertising is a part of-

A. Product mix
B. Place mix
C. Promotion mix
D. Price mix

20. Any paid form of nonpersonal

presentation and promotion of ideas,
goods, or services by an identified sponsor
is called ________.
A) sales promotion
B) direct marketing
C) advertising
D) public relations

21. Advertising ________ define the task

that advertising must accomplish with a
specific target audience during a specific
period of time-
A) objectives
B) budgets
C) strategies
D) campaigns

22. Compared to other marketing

communications tools, PR is the-
A. Worst for generating trust and confidence
B. Average for generating trust and
confidence
C. Excellent at closing sales
D. Best for generating trust and
confidence
23. Public relations requires the purchase of
media-
A. True
B. False

24. The main PR activities are-

A. Publicity and event management
B. Sponsorship and publicity
C. Lobbying and literature
D. Exhibitions and publicity

25. Which of the following are not types of

event-
A. Corporate
B. Community
C. Product
D. Arts