Professional Documents
Culture Documents
Samsung Brand Equity Survey (NPI Index
Samsung Brand Equity Survey (NPI Index
Strong_Attachment
Attach V Name Detractors Passives MarkerX
Affectionate 22 32 33
Friendly 12 38 37
Loved 12 44 31
Peaceful 20 36 31
Passionate 18 44 25
Delighted 20 36 31
Captivated 18 39 30
Connected 14 38 35
Bonded 17 35 35
Attached 14 39 34
-Condition
Multi-functionality
10 35 42
Connectivity 9 37 41
-Condition
Total NPS Score Attribute Name Detractors
87 20.7 Camera 14
87 20.7 Ram/Speed 16
87 31.0 Weight 15
87 46.0 Touchscreen 6
87 49.4 User interface 5
87 26.4 Warranty 10
Multi-functionality
87 36.8 8
87 36.8 Connectivity 8
Post-Condition
Passives Strong_AttributeX Total NPS Score
36 37 87 26.4
32 39 87 26.4
29 43 87 32.2
30 51 87 51.7
31 51 87 52.9
38 39 87 33.3
33 46 87 43.7
39 40 87 36.8
Displacement