Professional Documents
Culture Documents
SELL+OUT Updated+1 15 16
SELL+OUT Updated+1 15 16
What
lessons
has
a
NYT
Bestselling
author
with
over
10
million
books
sold
learned
during
his
writing
of
over
thirty
books?
Enough
for
an
entire
course
on
writing.
But
one
of
the
most
important
lessons
of
all,
discussed
here,
might
surprise
you.
Before
you
listen
to
a
conversation
with
Ted
on
the
hidden
secret
to
writing
(link
below)
read
the
summary
here
in
four
simple
points.
Once
you
click
the
button,
your
download
will
begin
immediately
If
you
experience
any
problems
listening
to
your
Hile,
you
may
also
copy/paste
the
following
URL
into
your
browser
to
access
the
MP3:
http://bit.ly/1S029IC
WANT TO GO DEEPER AND DISCOVER HOW TO
START WRITING FICTION FOR A LIVING?
Beginning
with
the
release
of
my
Hirst
novel,
15
years
ago,
writers
have
always
asked
me
why
my
novels
sell
while
so
many
others
of
seemingly
equal
quality
don’t
sell
as
well.
It’s
because
I
have
an
unfair
advantage,
I
would
tell
them.
I’m
doing
it
differently
than
them.
When
asked
how,
I
didn’t
know
how
to
put
it
into
words
so
I
would
just
shrug
my
shoulders.
It’s
a
mystery.
Now,
many
years
later,
I
do
have
the
language
to
describe
what
I
was
doing
and
how
to
lead
others
into
that
same
way,
regardless
of
what
kind
of
story
they
want
to
write.
So
many
writers
nurture
a
dream
of
penning
a
novel
and
even
more,
writing
for
a
living.
Far
too
few
succeed.
But
it’s
entirely
achievable.
Even
probable.
Problem
is,
most
writers
take
a
path
piled
high
with
bodies
of
the
well-‐intentioned
who
have
tried
and
failed
before
them.
There
is
another
less-‐traveled
path,
a
much
deeper
and
more
rewarding
way
that
facilitates
irresistible
stories
that
always
Hind
their
audience.
On
this
path,
writing
for
a
living
is
as
much
about
how
your
writing
changes
the
story
of
your
life,
as
making
money
from
selling
what
you
write.
It’s
a
path
few
take,
so
then
you
must
take
it—
there
are
no
dead
bodies
along
that
way.
Success
is
certain.
That
way
for
creative
sojourners
bent
upon
discovering
truth
through
writing
stories
is
found
at
the
core
of
all
spiritual
teaching,
even
if
what
we
are
writing
isn’t
the
least
bit
spiritual.
Word
to
the
wise:
It’s
powerful
mojo.
Write
in
this
way
and
your
stories
will
always
rise
to
the
top.
There’s
so
much
practical
teaching
on
what
and
how
to
write,
much
of
it
very
good.
But
the
who
of
writing
and
the
why
of
writing
is
actually
more
important
than
what
you
write
or
how
you
execute
it.
Indeed,
the
what
and
how
Hlows
naturally
out
of
the
who
and
why.
Yes,
we
will
hone
our
craft
and
learn
how
to
write
stories
that
connect
with
hundreds
of
thousands
by
employing
powerful
storytelling
skills
that
blow
minds.
But,
truly,
the
most
powerful
way
begins
with
something
else—something
rarely
discussed,
among
writers
of
faith.
Indulge
me
for
a
few
minutes
and
I’ll
give
you
just
a
glimpse
of
a
great
mystery
that
changes
everything.
You
who
have
eyes
to
see,
may
you
see.
TED DEKKER
1
Story:
Everything
is
Story
First,
some
context.
We
all
know
that
all
good
writing
is
about
affecting
and
moving
the
heart.
When
we
connect
to
our
own
heart
or
to
the
hearts
of
others,
magic
happens.
Wonder
blossoms.
Tears
of
compassion
and
joy
Hlow.
Inspirations
explodes.
The
world
listens.
So
then,
as
writers,
our
question
is
this:
How
do
we
and
our
readers
get
from
the
mind
to
the
heart?
One
word:
Story.
It
is
said
that
the
shortest
distance
between
the
mind
and
the
heart
is
story.
Why?
Because
everyone
lives
in
the
story
of
their
life,
and
it’s
only
that—a
story
subject
to
the
power
of
their
interpretation.
All
experience
is
radically
subjective
to
perspective.
All
good
writing,
particularly
Hiction,
seeks
to
affect
our
perception
and
experience
of
either
the
story
we
are
in,
or
the
story
we
would
like
to
live
in.
You
might
think
you’re
writing
to
a
reader’s
mind,
but
best-‐selling
books
write
as
much
to
the
reader’s
heart,
where
they
live
in
the
story
of
their
own
lives.
This
is
why
we
write.
It’s
the
context
of
our
writing.
In
writing
a
Hictional
tale,
you
put
a
character
in
dire
straights
that
mirrors
your
own
challenges
on
some
level
and
you
help
them
rise
above
that
conundrum
so
that
they
can
live
a
new,
happy
life.
Plot
and
character
are
important,
but
the
story
of
how
a
character
transforms
6
TED DEKKER
within
the
plot
is
what
makes
books
connect
with
the
reader’s
own
story.
These
are
the
novels
that
sell
out.
In
all
stories,
our
readers
take
a
journey
of
change
using
an
imagined
story
of
how
we
could
experience
more
happiness
and
fulHillment
in
this
life
and
the
next.
We
all
live
in
story
and
we
are
all
seeking
to
improve
that
story.
Write
into
your
and
your
reader’s
story
and
you
will
affect
the
quality
of
their
lives.
When
that
happens,
magic
happens.
Books
sell
out.
But
there
is
more
to
this
story…
7
TED DEKKER
2
Self:
Who
is
writing
the
story?
If
life
is
story,
and
it
is,
then
who
is
the
one
living
that
story?
Who
are
you?
I’m
not
talking
about
the
story
you’re
living
in,
but
rather
the
one
living
in
that
story.
Who
is
that
you?
Not
in
any
esoteric
sense,
but
really.
Who
is
the
you
living
in
your
life
story?
Understanding
your
true
identity
will
affect
more
change
in
how
and
what
you
write
than
any
other
single
factor,
so
follow
me
here
even
if
all
this
philosophical
talk
makes
your
head
hurt.
You
want
to
write
Hiction
for
a
living,
right?
Remember,
your
objective
is
to
improve
the
story
of
your
life—
that’s
why
you’re
writing.
Therefore,
as
you
go
about
imagining
a
new
story
of
how
things
might
be
in
this
life,
it
is
Hirst
critical
to
realize
that
you
are
NOT
your
story
of
life.
You
are
the
one
living
in
that
story—a
story
you
may
want
to
and
can
change,
like
changing
a
costume.
If
you
think
you
are
your
life-‐story,
you
will
Hind
yourself
at
the
mercy
of
that
story.
Only
as
you
awaken
to
the
realization
that
you
are
far
greater
than
that
story,
will
you
Hind
the
power
to
change
it.
Who,
then,
are
you?
Let’s
start
with
what
you
are
not.
Paul,
that
radical
mystic,
put
it
best.
You
are
not
what
is
seen,
he
wrote,
because
8
TED DEKKER
what
is
seen
is
temporary
and
passes
away.
Like
an
avatar
in
a
video
game
or
a
role
in
a
movie.
He
called
your
avatar
your
earthen
vessel—
same
basic
thing.
It’s
a
beautiful
gift
to
be
honored
(something
those
pesky
gnostics
denied)
but
it’s
not
your
unseen,
eternally
true
self
who
can
be
known
and
experienced
as
you.
Paul
was
adamant
about
this
because,
well…
it’s
true.
Jesus
put
it
this
way:
The
real
you
is
in
the
world
(for
a
short
time)
but
not
of
it.
You
are
in
your
story
but
that
story
is
not
essentially
you.
Like
Neo
in
the
Matrix,
you
are
in
this
matrix
but
not
of
it.
It’s
your
job
to
awaken
to
who
you
actually
are,
beyond
all
that
your
eyes
can
see,
as
Paul
said.
Who
are
you?
Again
according
to
Paul,
you
are
what
is
unseen
by
earthly
eyes.
You
are
complete
in
your
union
with
Christ.
Complete
is
the
same
word
for
perfect.
Your
story
might
need
some
help,
but
you
are
complete,
gloriHied,
risen
with
and
one
in
Christ,
full
of
more
power
and
peace
and
love
than
you
can
possibly
comprehend.
You
are
hidden
with
Christ
in
God
where
there
is
no
conHlict.
Or,
in
Paul’s
most
radical
characterization
of
who
you
are
as
the
son
or
daughter
of
the
Father
in
Colossians
3:11:
“Christ
is
all
and
in
all.”
Are
you
a
part
of
all?
Even
more,
as
Paul
writes
to
the
Romans,
those
he
justi@ied
he
also
glori@ied.
That
is
who
you
are.
GloriHied.
In
John
14
and
17,
Jesus
put
it
this
way,
no
less
radical:
I
am
in
you
and
you
are
in
me.
Like
a
bottle
of
perfume,
where
the
perfume
is
in
the
bottle
but
the
bottle
is
also
in
the
perfume.
There
is
no
separation.
It
seems
impossible
until
you
think
of
them
as
one.
He
then
compared
that
oneness
to
the
same
way
He
is
one
with
the
Father.
His
teaching,
not
mine.
9
TED DEKKER
Or
more
simply
put
by
Jesus,
you
are
the
light
of
the
world.
Not
you
shine
the
light
or
have
a
light
but
your
are
the
light.
That
is
who
He
said
you
are.
Too
esoteric?
Too
philosophical
for
your
taste?
But
you
must
understand,
all
artists
Hind
ways
of
seeing
what
few
see,
even
if
it
seems
esoteric
to
others.
And
it
matters,
because
as
you
connect
with
your
identity
as
the
light,
you
will
Hind
boundless
creative
power.
Then,
as
that
one,
you
can
write
to
change
the
story
of
your
character’s
lives,
your
own
life,
and,
by
extension,
the
lives
of
those
who
read
your
story.
Stories
of
transformation
transHix
a
world
who
longs
to
see
light
in
the
darkness,
and
that
includes
ever
living
soul.
Every
blockbuster
movie
and
or
novel
are,
at
their
core,
transformational
stories.
Most
importantly,
you
get
to
write
to
discover
the
treasure
in
the
Hield
of
your
own
life.
This
makes
your
story
utterly
authentic.
Readers
crave
authentic
stories.
Writing
your
story
becomes
a
practice
of
Hinding
and
abiding
in
the
creative
power
of
boundless
power,
full
of
insight
and
inspiration
to
affect
change
in
you,
your
characters,
and,
by
extension,
your
reader’s
experience
in
this
life.
This
is
true
regardless
of
genre.
All
stories
are
about
a
character
(you)
overcoming
against
all
odds.
They
are
all
about
working
through
some
form
of
darkness
(challenge)
to
Hind
light
(resolution).
There
is
perhaps
no
greater
truth
that
we
as
writers
can
awaken
to
than
the
truth
of
our
own
identity
and
creative
power.
It’s
a
game
changer.
But
we
can’t
be
who
we
are
unless
we
Hirst
see
who
we
are.
And
we
can’t
see
who
we
are
unless
we
sell
out.
10
TED DEKKER
3
Selling
Out:
The
Art
of
Surrendering
an
Old
Story
for
a
New
Story
How
can
I
write
as
the
one
who
is
complete,
full
of
peace,
one
with
and
in
Christ,
brimming
with
more
creative
power
than
I
have
imagined?
you
might
ask.
There
is
only
one
way
and
Jesus
put
it
best:
Let
go
of
who
you
otherwise
think
you
are.
Or
in
His
words,
deny
your
self.
Which
self?
Not
the
self
that
is
complete,
risen
with
Him,
and
full
of
creative
power,
surely.
Rather,
let
go
of
every
version
of
your
self
is
this
not
in
line
with
who
you
really
are.
Surrender
the
old
story
of
who
you
thought
you
were
and
embrace
the
truth
of
who
you
really
are.
Put
the
old
story
of
you
on
the
cross
each
day,
and
abide
in
the
vine
of
His
creative
power
which
is
now
your
own
in
Him.
Surrendering
is
simply
falling
out
of
a
dark
prison
of
fear
into
the
light
where
boundless
inspiration
is
found.
So
then,
why
would
you
not
want
to
surrender
in
your
writing
practice
each
day?
Then
you
will
be
able
to
Hind
peace
in
the
storms
of
writing.
Then
solutions
to
your
writing
problems
will
arise.
11
TED DEKKER
Think
of
inspired
writing
as
a
form
of
seeing
through
a
dark
fog.
The
light
is
there,
you
just
can’t
see
it.
The
solution
is
already
there,
like
the
sun,
but
clouds
of
confusion
and
frustration
are
in
the
way.
Our
journey
as
writers
is
learning
to
see
more
clearly
along
with
our
characters.
It
is
as
Jesus
said:
The
eye
(your
perception)
is
the
lamp
(it
shows
you)
of
the
body
(your
bodily
experience
in
this
life.)
If
your
eye
(perception)
is
clear,
your
whole
body
(earthly
experience)
will
be
full
of
light.
But
if
your
eye
is
bad,
the
light
within
you
will
be
dark
indeed.
It
is
as
Jesus
said:
You
are
the
light
of
the
world.
But
you
can’t
write
inspired
words
if
you
are
blind
to
that
light.
Fear
not,
because
Jesus
came
to
bring
sight
to
the
blind.
Do
you
see?
Our
practice
as
writers
is
to
surrender
all
that
blocks
our
vision.
Every
plot
point,
each
chapter,
each
book
idea,
each
story,
every
word
we
write
is
an
opportunity
to
write
with
either
clear
vision
or
clouded
vision.
The
only
way
to
see
clearly
is
through
that
beautiful
process
called
surrender.
Each
hour,
each
day,
each
blog,
each
book
is
Hilled
with
opportunities
to
Hind
the
light
in
us
by
letting
go
of
the
clouds
that
block
the
light
from
our
vision.
When
you
sell
out
and
write
with
clear
vision,
your
writing
will
connect
with
readers
in
way
you
never
imagined
because
they
too
are
the
light
of
the
world,
looking
to
see
that
same
light.
12
TED DEKKER
4
Sand
Castles:
Playing
with
Your
Story
Knowing
now
who
you
are,
you
quickly
realize
that
you’re
not
a
writer,
not
really.
You’re
just
playing
the
role
of
a
writer
for
a
short
time
in
this
life.
And
you’re
playing
that
role
to
change
both
your
life
experience
and
those
of
your
readers.
In
this
role
as
‘writer’
you
have
great
freedom
to
be
as
creative
and
unique
as
you
like,
both
in
content
and
in
marketing.
It’s
all
part
of
the
story
you’re
creating.
Think
of
yourself
as
a
boy
or
girl
on
a
beach,
building
sand
castles.
Those
sand
castles
are
the
articles
and
books
you
write,
the
contracts
you
sign,
and
the
campaigns
you
run
on
social
media
to
spread
awareness.
To
be
clear,
you
aren’t
the
sand
or
the
sand
castle.
You
know
that
a
wave
will
soon
come
and
wipe
away
your
sandcastle,
but
that’s
okay.
It’s
not
who
you
are.
You’re
on
the
sandy
beach,
but
not
of
it.
Once
you’ve
let
go
of
the
idea
that
your
sand
castle
is
more
than
it
is,
you’ll
feel
great
freedom.
Success
or
failure
in
building
that
sand
castle
doesn’t
Hill
you
with
fear
or
worry.
You
can
always
start
over
and
build
another
sand
castle.
If
someone
comes
and
knocks
over
your
sand
castle,
that’s
okay
too.
There’s
plenty
of
sand.
You’re
that
child,
playing
in
the
sand
for
a
short
time,
building
very
cool
sandcastles
with
abandon
and
freedom.
In
that
space
of
awareness,
you’ll
not
only
build
the
coolest
sandcastles
imaginable,
you
won’t
fear
loss,
and
let’s
face
it
—fear
of
loss
is
the
Achilles
heel
of
all
writers,
as
it
relates
to
both
content
and
marketing.
What
if
doesn’t
work?
What
if
no
one
likes
it?
What
if
no
buys
it?
13
TED DEKKER
What
if
I
can’t
get
a
contract?
The
mad
voices
in
your
mind
are
like
chattering
monkeys
in
the
trees
and
there’s
no
way
to
shut
them
up.
It’s
okay.
Remember,
you
are
complete
already.
Instead,
ignore
them.
They’ll
quite
down
when
you
stop
yelling
at
them.
Now,
get
back
to
building
your
sandcastle.
Go
back
to
the
cool
challenge
of
keeping
the
thing
from
falling
over.
Not
that
it
matters,
but
that’s
the
game
you’re
playing.
How
tall
can
I
go?
How
many
turrets
can
I
build
without
knocking
the
whole
castle
over?
Marketing
is
only
the
Hlag
you
put
on
top
so
other
people
stop
and
look.
Our
problem
is
that
we
immediately
revert
to
thinking
we
are
our
work,
our
sandcastle,
the
roles
we
play
as
writer
or
that
we
are
our
Facebook
post.
We
quickly
court
fear
of
rejection
and
our
minds
Hill
with
limitations.
Rather,
simply
be
the
child
of
the
Father,
who
you
are,
as
the
true
you,
regardless
of
the
sandcastle.
Be
you,
because
any
other
version
of
you
is
only
a
lie
that
drains
you
of
energy.
What
sandcastle
will
you
build
then?
What
story
will
you
write?
Whatever
it
is,
that
story
in
all
of
its
authenticity
and
power,
will
Hind
its
audience.
It
will
affect
and
move
the
heart.
When
you
connect
to
your
own
heart
and
to
the
hearts
of
others,
magic
happens.
Wonder
blossoms.
Tears
of
compassion
and
joy
Hlow.
Inspirations
explodes.
The
world
listens.
Do
you
want
to
write
Hiction
for
a
living?
Good.
So
do
I.
And
what
an
incredible
way
of
living
it
is.
Happy
writing.
Ted Dekker
14
TED DEKKER
Once you click the button, your secure download will begin immediately. If
you experience any problems listening to your file, you may also copy/paste
the following URL into your browser to access the MP3:
http://bit.ly/1S029IC
15
TED DEKKER
is an award-winning New York Times bestselling
author of more than thirty works of fiction and non-fiction.
Now, many years after the publication of his first story, his novels
have sold over 10 million copies worldwide. Two of his novels,
Thr3e and House, have been made into movies with more in
production. Find him at TedDekker.com, on Facebook, on Twitter
(@teddekker).
16
KEVIN KAISER is a writer, speaker and advisor to creative leaders who
want to tell meaningful stories with their lives and businesses.
For nearly twenty years he has advised Fortune 100 executives, New
York Times bestselling authors, Grammy-winning musicians, and
successful entrepreneurs. He is also an author and has collaborated on
a number of bestselling novels, graphic novels, and screenplays.
17