Assignment L2

1. Why should organization possess “organizational intelligence”?

2. How will you define environment scanning? Explain why conducting environmental
scanning is important.
3. What are the two sources of strategic information? Differentiate one from the other and
give your own examples.
4. Enumerate the four modes of environmental scanning. Give examples for each type. As
a manger, is it always beneficial to conduct a formal search? Explain your answer.