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Alibabet 170818024512
Alibabet 170818024512
Meet @ Alibaba
We enable hundreds of millions of commercial & social interactions
among our users, between consumers and merchants, and among
businesses every day.
Work@Alibaba
We empower our customers with the fundamental infrastructure for
commerce and data technology, so that they can build businesses
and create value that can be shared among our ecosystem
participants.
Live@Alibaba
We strive to expand our products and services to become central to
the everyday lives of our customers.
102 Years
For a company that was founded in 1999, lasting at least 102 years
means we will have spanned three centuries, an achievement that
few companies can claim. Our culture, business models and
systems are built to last, so that we can achieve sustainability in the
long run.
ALIBABA INTRODUCTION
• Alibaba has more than 40 • It’s purpose is to connect
million users companies with suppliers
• It also reaches buyers and and manufacturers
sellers in more than 240 throughout the world.
countries around the • Alibaba specializes in
world. trade between buyers and
• It’s primary business is to sellers.
serve the Chinese market • Headquarter Hangzhou,
with a directory of the China
Chinese manufacturers. • Alibaba group revenue
158.3 billion CNY
ALIBABA’S KEY BRANDS
• The Alibaba group consists of 5
e-commerce sub-companies:
7
SWOT Analysis
STRENGTHS: WEAKNESSES:
• Leading position as the largest internet • Easy to imitate business model
market • Counterfeits
• Brand popularity & investor trust • Influenced by Chinese Government
increasing internationally • Chinese culture is not innovative enough
• Good relations with Chinese Government • Disorderly business platform
• increases customer traffic and value • Slow delivery time
• Connected with own payment system
(ALIPAY)
OPPORTUNITIES: THREATS:
• Government Support / Regulations • Government Regulations / Nationalization
• Growing internet penetration • E-commerce competition
• Increasing delivery efficiency • Global Economic Crisis
• Strong economic & Industrial background • Growth of E-commerce
• Lawsuits from brand holders
CEO indicated that Alibaba will:
➔ Continue to build-up channels that allow international brands and merchants the opportunity to sell online to
Chinese consumers
➔ Invest in operations that allow retailers to tap the growing purchasing power of rural Chinese consumers, and
platforms that help rural farmers sell and deliver agricultural products to online big-city shoppers.
➔ Continue to drive innovation in omnichannel retailing and
build-up on-demand service offerings.
2016 Istaging Makes virtual and augmented reality software. Creates tours of property listings and interior
designs (allows customers to virtually try furniture in their homes). $2M investment. Technology
may be applied to enhance shopping experience for Company’s users.
Key Partner
• Alimama (advertising and marketing partner)
• Alipay (Payment System)
• FedEx, DHL
• Seller/Retailer
Key Resource
• Company/Retailer/ Seller’s brand
• Online marketplace
• Customer data
Customer Relationships
• Self service help center – user guide
• Community
• Newsletter
• VIP event team
Channel
• Alibaba Apps
• Website