Positioning strategy

 Based on customer benefits – providing value for money in long run, low maintenance cost
 Based on use – our products can be used for day to day purpose, drives well on Indian roads
 Based on class of users – for tech savy, dynamics youngsters, ethically oriented individuals
 Based on competitors – our two wheelers competes well with the competitors products in
terms of technology used, safety, looks, easy to use, durability

SWOT

 Latest technologically updated products

 High investment plans for R&D
 Effective utilization of skilled and trained workforce

 High initial costs in promoting and creating product awareness

 The product may not be an instant hit since people are used to non-electric products
 High components cost for electric two wheeler ex Battery

 Rising pollution and health issues can be a strong driver for electric vehicle sale
 Increase awareness and education to become more environment friendly
 Advancement in technology

 Rising competition in electric vehicle manufacturers

 Lack of spending ability of Indians
 Lack of proper government subsidies in India