PGDM- SM

2019-2021

SUMMER INTERSHIP
PROJECT PROPOSAL

Project Report on Business

development in India
by

Submitted to:
Submitted by:
Prof. S R Singhvi
Ashutosh Pandey
Pgsf1940
Acknowledgement
I take this opportunity to express my profound and sincere gratitude to Jaipuria Institute of
Management, Noida for providing me with the opportunity to become a professional.
I would also like to express my sincere thanks to Prof. S R Singhvi, my course mentor for his
continuous support and guiding me in this research. The classroom lectures and learning was
possible because of his constant support and teaching.
The program is an open door as a major achievement in my vocation improvement. I will
endeavor to apply acquired abilities and information in the ideal way and deal with its
improvement to accomplish professional goals.

1
Table of Content

1. Introduction
1.1 About Us
1.2 History : CIBC
1.3 CIBC Revenue And Performance

2. What We Do

3. Service Offerings

4. End to End Service Model

5. Industry Practices
5.1Service Verticals

6. Organization Structure

7. Research Methodology

8. Responsibilities And Duties

9. Skills Required
About us:

Concept International Business Consulting (CIBC) is a cross-border strategy consulting firm specializing in
assisting foreign companies to enter & grow in the Indian market. CIBC has a history of 17 years and has
successfully helped more than 250 companies from USA and Europe to explore and enter the Indian market.

Our services are market research, strategy formulation, execution of strategy in the form of JV, Partnership,
Company Setup, Greenfield projects (factory setup), financial and transaction services.

Our partners have been instrumental in strategizing and implementing entry strategy for several leading
global brands in Industrial, Automotive, Pharmaceutical, Consumer, Food and Electronic sector.

Our partners have been instrumental in strategizing and implementing entry strategy for some of the brands
including: Harley Davidson, Polaris Industries, Kohler, Grohe, Sanofi, Hitachi, Schindler, Camoplast, Saint
Gobain, Leo Pharma, Fisher Scientific, Ball Packaging, Kerry Foods, Borges, etc

CIBC History:

Since 2009, CIBC has served as the Market Entry Consulting division of Concept Management Consulting
Limited (CMCL), an established Strategy Consulting company. Since 1997 CMCL was running India Entry
assignments internally which were hived off into a new entity in 2009. Overseas companies appreciate our
unique ability to understand markets, investigate opportunities and initiate start up operations in BRIC
markets. CIBC also shows companies how to compete more effectively and expand more efficiently in
emerging markets. With more than 200 years of combined consulting experience across industry sectors, we
become the one to rely on when foreign companies want to achieve their emerging market entry goals.
For companies not already present in emerging markets, CIBC offers strategic advice and implementation
assistance, including incubation support to reduce risks of higher costs and higher gestation times.
For foreign companies already doing business in emerging markets, we help improve profitability and
overall performance by performing a diagnostic assessment of the company and key competitors. Some of
the best companies in their respective industries have benefitted from our key role in helping them with their
International business plans.
At CIBC we demand excellence in ourselves and in others. This allows us to attract and retain extraordinary
talent, which, in turn, allows us to deliver sustainable, long term economic value to our clients. Let us be
your outsourced implementation partner for setting up business in the Indian market.
CIBC Revenue And Performance:

Estimated Annual Revenue : $11 M

Current Annual Revenue : $05 M

Estimated Employees : 104

Current Annual Revenue : 50 - 60

CIBC competitors or alternatives:

Tecnova
Maier+vidorno
Dr. Wamser+Batra

Revenue: CIBC

What We Do:

CIBC was started with only one mission, to help global business leaders succeed in the most challenging
economies abound with opportunities. The bigger the challenge, the greater the reward, is what laid our very
foundation. Since last 17 years, we've successfully translated our local knowledge and expertise into success
for US and European companies today thriving in India. Deep understanding of the local markets earned
over decades of experience, coupled with our unique approach and methodology, has enabled business
leaders reach a go or no-go decision quickly and realize success. We created an efficient, value oriented
strategy to traverse the many issues and challenges that are unique to successfully expanding into India.
And, unlike many other Indian strategy consulting firms, we've the most experienced team with all partners
having more than 15 years of hands on experience.

Service Offerings:
End To End Service Model:

Industries Practices:

 The industry sector below to see some examples of CIBC work in the selected sector.

Industrial & Manufacturing

 World leader in the design, development and manufacture of arc welding products, robotic arc-
welding systems, plasma and oxyfuel cutting equipment, brazing and soldering alloys market.
 Global leader in entrance automation systems for residential, commercial and industrial applications
 World Leader in spill, drip, leak control and absorbent products for the industrial market
 Largest producer-independent distributor of steel and metal products and one of the leading steel
service center companies
 World leader in flow control and industrial products
 Second-largest primary aluminum producer in the United States
 World's largest galvanizer
  Two of the world's European based commercial refrigeration equipment companies.
 World leader in uniforms and work wear
 World's top 3 leading professional safety, protective clothing and instruments companies
 Global manufacturer of indoor and outdoor environmental cleaning solutions
 Worldwide leader in heavy lifting and engineered transport
 Global providers of lifting equipment for the global construction industry, including lattice-boom
cranes, tower cranes, mobile telescopic cranes, and boom trucks
 Global manufacturer and distributor of weld stud fasteners and application equipment serving a
broad range of markets on a worldwide basis including the automotive, construction and industrial
markets
 World leader in loading dock and material handling systems
 A major European automatic gate and boom barrier manufacturer.
Automotive
 Global leader in premium leather upholstery for the automotive industry
 World leader in brake and friction materials
 One of the world leaders in the manufacturing of off-road tires, wheels, rubber tracks and
undercarriage systems serving the MHE, construction, agriculture, and power sports industries
 Global leader in power metallurgy products catering to primarily automotive industry
 One of the global leaders and an iconic brand in motorbikes worldwide
 Global leader in recreational ATVs and Motorbikes
 Leading suppliers of technologies servicing the die-cast, extrusion and automotive industries
 Leading automotive component manufacturer Eaton Corporation.
 Nanofilm based glass protection coating solution
Consumer
 Leading manufacturer of luxury kitchen tools and appliances
 World leader in water and energy high efficiency commercial plumbing products
 Global manufacturer of bathroom products
 U. S Based global foot wear brands
 4 of the world's leading direct selling companies headquartered in US, into cosmetics, nutraceuticals
and health drinks
 Global brand leader in golf equipment, accessories and apparel
 Two of the world's leading premium manufacturer of mattresses and related bedding products 3 of
the world's leading mattress players
Food & Beverages
 Major natural coloring foods company
 Three of the world's leading alcoholic brands
 Dozens of world's leading confectioners, dairy products, and food ingredients manufacturers
 $ 10 bn dollar Irish company and a global leader in food ingredients
 A leading cheese manufacturer from Europe
 Leading European pasta maker
Chemicals
 Multi-billion dollar company and one of the world's largest producers of agricultural nutrients and
supplier of specialty fertilizers
 Large Japanese companies in Chemicals like Mitsubishi and Sumitomo.
 US based midsize company manufacturing pressure-sensitive adhesives (PSAs), tapes, specialty
coatings, films, and laminates.
 One of the industry leaders manufacturing high performance, pressure sensitive adhesive tape
systems for niche applications
 India's major oil & gas companies including Shell, Bharat Petroleum, Hindustan Petroleum, IOL
 4 out of 8 Fortune 500 companies from India, namely Indian Oil Corporation, Bharat Petroleum,
Hindustan Petroleum and Oil & Natural Gas Corporation.
Construction & Building Products
 One of the largest companies specializing in flooring (rugs, carpets, laminate flooring, and ceramic
tiles)
 One of the biggest suppliers of specialty coated aluminum coil, building materials and RV sidewalls
 Global manufacturer of materials handling equipment and globally recognized for products including
forklift trucks, warehouse equipment and industrial trucks
 Large company focused on form work technology & solutions
Healthcare
 World's top 2 leaders in ostomy care, wound therapeutics, continence and critical care, and infusion
 A leading producer of precision-crafted tubing solutions for some of the most well-known names in
the healthcare industry
 Dozens of Pharmaceutical companies who are global leaders in their respective areas
 More than two dozens of medical device and capital equipment companies from US & Europe
including Imaging, diagnostics, robotic surgery, implants, instruments, devices etc.
 World-wide manufacturer of user-friendly self-injection systems
 European anesthesia equipment manufacturers.
Paper & Packaging
 Global aseptic packaging -Tetra Pak
 5 of the world's top paper and paper packaging companies
 One of the world leaders in the closure and dispensing systems serving FMCG market worldwide
 FIBC packaging serving global markets
Electrical & Electronics
 A leading provider of specialized electrical products to power generation, transmission and
distribution, petrochemical, refining, mining and food processing
 One of the world's leading providers of professional hand and power tools
 A diversified group and one of the leading manufacturers of professional hand and power tools and
cable connectors
 One of the global manufacturers of cable anchoring, and control hardware and systems, fiber optic
and copper splice closures, high-speed cross-connect devices and hardware for the solar industry
Infrastructure and Energy
 Manufacturer of pole structures for utility, lighting and traffic
 Global leader in pipe supports & hangers for power and oil & gas industry
 Australian based, manufacturer and supplier of safety barrier systems
 One of the leading toll concessionaires from SE Asia
 Projects on alternative energy sources for the Asian Development Bank
Other Industries
 A company specializing in exhibit booth designs in trade shows and global event management
 One of the world's leading facility management service providers
 Leading restaurants having multiple brands in its portfolio from US
 Leading luxury cookware manufacturer from Europe
 Global media company based out of US, principally focused on radio broadcasting in US

Industry Verticals:
Organization Structure:
Research Methodology:
Responsibilities and Duties:

o International Business development:

 Lead Generation: Screening of Companies for potential business lead for Consulting
Services
 Client Engagement: Approaching the multinationals companies & engage for
discussion on emerging market strategies & How CIBC can facilitate their global
expansion
 Prospecting & Marketing: Responsible for Prospecting & Marketing CIBC's
Consulting Services in the International markets. (Geographies will be allocated like
US, EU etc.)

o Proposal Drafting:
 Based on Client requirement & IBD team Guidance,
 Prepare work Scope: Drafting Consulting Proposal for Client
 Costing: Estimation of effort (in terms of timelines, additional databases, contacts
etc.)
 o Data Generation: Generate data bank through primary and secondary means. Identification,
analysis & Study of relevant industries & sectors through research in terms of business
potential and interest on a Global Scale

o Project Analysis: Worked in Projects requiring market research for the feasibility analysis of
the clients' product line. Multi-sector consulting and research projects involving data
gathering, data analysis, data synthesizing and report writing

o Client Servicing: Assisting the client servicing team in the ongoing projects. Preparing
Customized proposals and presentations - based on the customer's needs

 Other responsibilities: Competition research and market intelligence Reports - Preparing multi
sectorial reports/presentations (Automotive, Consumer, Food & Beverage, Nutraceutical etc.)  -
Sector Analysis.

Job Title: Intern Experience: Fresher

Department/Group: Business Development Position Type: 3 Months

Location: Gurugram Reports To: Sr. Consultant

Skills/Qualifications

 Strong written and oral communication skills and presentation skills

 Strong in Microsoft Office computer skills, like power point and excel.
 Strong analytic and critical thinking skills.