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DRAFT: Katan, David (1999) “Business is Business?: Communicating across Business
Cultures”, La didattica delle lingue di specialità: problemi e difficultà traduttive, (ed)
C. Taylor Torsello, Edizioni Università di Trieste, pp. 109-125.

Business is Business?:
Communicating across business Cultures

1.1. European Business Language needs

.

1.2. Business is business: the Role of the interpreter.

In short, the interpreter is the least desirable alternative in international business

communication. Apart from costs, there are two basic reasons. First, there is a
general feeling that if you can establish relationships and conduct business in your
own language and culture, this can be equally well done in a foreign language and
culture - as long as you have the language. After all, business is business/gli affairi
sono affairi.
As a result, European companies are increasingly either employing managerial
level staff with English as a sine qua non or budgeting for second language needs
through internal training courses. Le Generali, for example, spends about 300
million lire a year from its own training budget (covering all areas of insurance in-
service taining) on business English courses.
As Hagen's survey shows (1993: 57), these examples fit the pattern thoughout
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English is clearly the first second language, though, as the survey includes the
second language use in Britain, the pre-eminence of English itself is less apparent:1

English 42%
German 34%
French 31%
Italian 11%

So, the Tower of Babel from a language point of view does not really exist as
nearly half of the regions surveyed communicate in English at an international level,
and almost all communicate in either English, French or German. Yet, something
greater (to misquote Genesis (11.7)) has confused their language to create a
communication Tower of Babel.
International business communication is still more a case of international
communication breakdown and failure. According to a survey by Frank, quoted by

1The most important 2nd languages used in 5 representative regions in Europe: England,
Denmark, Holland, Germany, and Spain. The percents amont to more than one hundred because
respondents indicated all foreign languages used in the company - not just the most important.