1. Name of the Organization – DbyT Dynamics Mobility Solutions Pvt.

Ltd

2. A short brief about your company - DbyT Dynamics is a technology and rental service
company operating a fleet of light commercial electric vehicles. The EVs integrated
with a unified digital technology platform acts as an end-to-end transport solution
targeted for fresh-Agri & hyperlocal supply chain. Initiated at IIT Madras currently we
are associated with ICreate Ahmedabad & BHAU institute, Pune.

3. Please select the kind of project the interns are expected to work on. -

Marketing and Business Development

Data Science
Digital marketing

4. Please share the problem statement. We will request you to share at least 3 problem
statements –
A) Marketing & Business developer-

Role 1- Social Media Manager & Strategist- Need to plan, execute and govern the
organization’s social media strategy. Also, develop organization’s strategy around
marketing, advertising, and finding leads of customers, key partners and stakeholders
via social media & professional platforms.

Role 2- Business Analyst & customer developer- Needs to understand business needs
and propose action plans. Needs to look at the current market dynamics, industry trend
and opportunities and come up with organization go to market strategies. Should
Identifying what the exact market requirements are and how to tailor the
product/services of the business to meet customers' needs. Research competitors and
provide suggestions for improvement.

B) Data scientist-

Need to build the tech stack based on the primary/secondary data collected by the
business development team. Should work in sync with the product developers, business
analysts, designers, front- and back-end developers, and more. Should be responsible for
collecting the data, processing & analyzing and help organization to take informed
decisions. Enhancing data collection procedures during pilot run and further
deployments to include information that is relevant for building analytic systems.
Processing, cleansing, and verifying the integrity of data used for analysis.
C) Digital marketing-

Role 1- Digital marketing and Community Manager- Should be planning, developing,

implementing and managing the overall digital marketing strategy. Should Manage and
oversee various digital marketing channels and build an inbound marketing plan. Need
to Increasing brand awareness, promotion and also create, foster, and improve
communities built around a brand. Set, plan and implement social media and
communication campaigns.

Role 2- Lead Digital Content Developer- Responsible for creating key concepts, themes,
blogs, Digital prints, videos on regular basis and make sure that the brand voice remains
uniform across all the platforms.

5. Pre-requisites for the students to work on this project. What are the basic skills that
will be required from the students to work on this project. –

A. Marketing & Business development-

Networking, Research, Strategy planning, Good understanding of social media KPIs,

Understanding audience and buyer persona research, Copywriting, Analytics, Behavioral
Psychology, Business Savviness, Stakeholder management etc.

B. Data scientist-

Pragmatic approach, responsibility for the deliverables, time management,

understanding of machine learning techniques and algorithms & common data science
toolkits, Great communication skills, data visualization tools, Good applied statistics
skills & Data-oriented personality etc.

C. Digital marketing-
communication skills, Content Curation, Writing, Creativity, Graphics designing, Video
making, an ability to identify target audience preferences and build content to meet
them, Community management. Content management, mobile/email marketing etc.

6. Is this a used case or a new problem statement - Both

7. Contact info of the POC-
8. Name – Dhairyasheel Deshmukh
9. Phone number - 9840499441
10. E-mail - ceo@dbytdynamics.com
11. LinkedIn - https://www.linkedin.com/company/dbyt-dynamics-mobility-solutions-
private-limited

12. Instagram - https://www.instagram.com/dbytdynamics_iitmadras/

13. Facebook - https://www.facebook.com/dbytdynamics/