Week 9

Name: _________________________________

Homework 8
Submit by 03/25

"Hometown" brochure. Text: use online resources like Wikipedia. Images - your choice.

Deliverable %

Deadline met 10

Paper copy submitted (in color): submission checklist, sketches, color palette 20
(indicate harmony type) typography guide, brochure (legal size, 2 pages -
inner and outer prints), brochure mockup (folded, legal size, trimmed),
budget estimate.

Brochure specification: Double Gate fold, legal size (8.5 X 14"), logical text 10
and images flow. Bleeds, trim marks are set and visible on the printed copy.
Safe area. Mockup: trim the brochure to the edge.

Design challenge: find creative way to use Double Gate fold in your design. 10

Text: styles are used to define the look of paragraphs and characters. 10
Headers 1,2, 3, body text and captions, as well as bulleted text are used in
text layout. Hyperlinks have to be styled with character styling. Logical text
flow and hyphenation: use text that would not flow to the next page (no
widows, orphans). Fonts - Script + Serif or Sans-serif (regular, bold)

Images are color-corrected (use Photoshop), properly aligned, visually 10

complement your design, and support the text content. Images have credits /
copyright information and captions. No raster is visible on the printed copy.

Provide sample printing budget for this brochure (use hotcards.com, 10

orevnightprints.com or any other online printing service) for 1000 copies.
Delivery: next day air. Include images price for photo-stock images (if using
these for the design)

Readability, free space, balanced layout, alignment, grid, unity 10

Source file (InDesign Package – refer to the Guide) uploaded to CTools; .pdf 10
binder is uploaded to Scribd

Total 100

Corrections
Color Scheme - Analogous

CMYK = 0, 19, 3, 48 CMYK = 10, 22, 0, 43 CMYK = 0, 26, 17, 39

Robert Melendez
SI 520, Winter 2011
Homework 8

Typography Guide

Primary font: Franklin Gothic Book

Franklin Gothic Book Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Franklin Gothic Book Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Franklin Gothic Book Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz

Franklin Gothic Book Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
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Booklet / Magazine
Estimated Shipping Date: Thu, Mar 31, 2011
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Width : 14 2838 Renfrew St free of cost.
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2 of 2 3/25/2011 7:00 AM

Magnificent Mile. Photo by Yo Hibino © Creative Commons Attribution 2.0
Chicago was founded in 1833, near a
portage between the Great Lakes and
the Mississippi River watershed. Today,
the city retains its status as a major
hub for industry, telecommunications
and infrastructure, with O'Hare Inter-
national Airport being the second busi-
est airport in the world. In 2008, the
city hosted 45.6 million domestic and
overseas visitors. As of 2010, Chicago's
metropolitan area has the 4th largest
Gross Domestic Product (GDP) of all
metropolitan areas in the world.
The city’s notoriety expressed in popu-
lar culture is found in novels, plays,
movies, songs, sports, entertainment,
business, trade and the news media.
Chicago has numerous nicknames,
which reflect the impressions and opin-
ions about historical and contemporary
Chicago. The best known include: “Chi-
town,” “Windy City,” “Second City,” and
the “City of Big Shoulders.” Chicago
has also been called “the most Ameri-
can of big cities.”
Community Areas. Created by A. Burnside, et al.
© Attribution-Share Alike 3.0 Unported
Community Areas
Chicago has 4 main sections: Down-
town, the North Side, the South Side,
& the West Side. The three sides are
represented on the citiy flag by three
horizontal white strips. These sections
can further be informally subdivided
as shown on the map (above). Further
sectional references are the Northwest
side & the Southwest side. In the late
1920s, sociologists at the University of
Chicago divided the city into 77 distinct
community areas, subdivided into over
200 neighborhoods.
The central commercial area includes
parts of Near North Side and Near
South Side, as well as the Loop. The
North Side is the most densely populat-
ed residential section of the city & has
many high-rises located along the lake-
front. The South Side is the largest sec-
tion of the city, encompassing roughly
60% of the city’s land area & contains
the University of Chicago.
Cloud Gate. Photo by Yinghai © Creative Commons Attribution 2.0
Demographics
During its first 100 years as a city, Chi-
cago grew at a rate that ranked among
the fastest growing in the world. When
founded in 1833, less than 200 peo-
ple had settled on what was then the
American frontier. By the time of its first
census, seven years later, the popula-
tion had reached over 4000. Within the
span of forty years, the city’s popula-
tion grew from slightly under 30,000 in
1850 to over 1 million by 1890. By the
close of the 19th century, Chicago was
the fifth largest city in the world, and
the largest of the cities that did not ex-
ist at the dawn of the century. Within
fifty years of the Great Chicago Fire
of 1871, the population had tripled to
over 3 million, and reached its highest
ever-recorded population of 3.6 million
for the 1950 census.
As of the 2010 census, there were
2,695,598 people with 1,045,560
households residing within Chicago.
Navy Pier. Photo by Samandal © All Rights Reserved
More than half the population of the
state of Illinois lives in the Chicago
metropolitan area. Chicago is also one
of the nation’s most densely populated
major cities. The racial composition of
the city was:
• 45% White(32% non-Hispan. White)
• 32.9% Black or African American
• 0.5% American Indian
• 5.5% Asian
• 13.4% from some other race
• 2.7% from two or more races
• Hispanics or Latinos (of any race)
make up 28.9% of the total popula-
tion.
Based on Census data from 2000, the
median income for a household in the
city was $38,625, and the median in-
come for a family was $42,724. Males
had a median income of $35,907 ver-
sus $30,536 for females. About 16.6%
of families and 19.6% of the population
lived below the poverty line.
Economy vilion’s stage is the Harris Theater for
Attractions proximately 33% of all leisure travelers. Chicago
Hispanics is or
theLatinos
largest(of cityanyin the
race) state
make of

Chicago
Music and Dance, an indoor venue for Facilities such as McCormick Place and Illinois. With nearly
up 28.9% of the total population.3 million residents,
Tourism
Chicago is a center for business and mid-sized
In 2008, Chicago performing arts 32.4
attracted companies,
million the Chicago Theatre contribute to this it is the most populous city in the Mid-
finance and is listed as one of the including leisure
domestic the Chicago Opera
travelers, 11.7Theater
million percentage. western
Based onUnited CensusStates data from and 2000,the third the
In 2008,top
world’s Chicago attracted
ten Global 32.4 million
Financial Cen- and Musicbusiness
domestic of the Baroque.travelers and 1.3 Demographics most
median populous
income for cityainhousehold
the USA,inafter the
domestic leisure travelers,
ters. The World Cities Study Group11.7 million
at million overseas visitors. These visitors During its first 100 years as a city, Chi- New York$38,625,
city was City and Los andAngeles.
the median Its met- in-
domestic
Loughborough business travelers
University rated and
Chicago1.3 Navy Pier, located
contributed more than just east of Streeter-
US$11.8 billion cago grew at a rate that ranked among ropolitan area, commonly
come for a family was $42,724. Males named “Chi-
million overseas
as an “alpha visitors.
world These
city”. In visitors
a 2010 sur- ville,
to Chicago’s economy. Upscale hous-
is 3,000 ft (910 m) long and shop- the fastest growing in the world. When cagoland,”
had a median is theincome27th ofmost $35,907populous ver-
contributed more than US$11.8
vey collaboration between Foreign billion
Pol- es
pingretail
alongstores, restaurants,
the Magnificent Milemuse-
and founded in 1833, less than 200 peo- metropolitan area in
sus $30,536 for females. About 16.6%the world, home
to
icy Chicago’s economy.
and A.T Kearney Upscale
ranking cities,shop-
Chi- ums,
State exhibition
Street, thousands halls and of auditoriums.
restaurants, ple had settled on what was then the to an estimated
of families and 19.6% 9.7ofmillion
the population people
ping
cago along
rankedthe 6th,Magnificent Mile and
just after Paris and Its well
as 150-foot (46 m) tall
as Chicago’s Ferris architec-
eminent wheel is American frontier. By the time of its first spread
lived belowacross thethe U.S. states
poverty line. of Illinois,
State Street, thousands of restaurants,
Hong Kong. The ranking assesses five one of the most visited landmarks
ture, continue to draw tourists. Popular in census, seven years later, the popula- Indiana, and Wisconsin.
According to the 2008 American Chicago is the
Com-
as well as Chicago’s
dimensions: eminent
value of capital archi-
markets, the Midwest,
attractions include: attracting about 8 million tion had reached over 4000. Within the county seat of Cook County,
munity Survey 1-Year Estimates for To- the second
tecture, continue
diversity of human to draw tourists.
capital, The
interna- people annually. span of forty years, the city’s popula- largest
tal AncestrycountyReported,
in the United for the Statescity by of
city is the United States’ third-largest
tional information resources, interna- In• 1998,
Navy Pier the city officially opened the tion grew from slightly under 30,000 in population.
Chicago, the majority of residents, or
convention
tional culturaldestination.
resources,Most conven-
and political Museum
• Sears TowerCampus, a 10-acre (4.0 ha) 1850 to over 1 million by 1890. By the 64% of 2,986,974 people, reported
tions are held at McCormick
influence. Chicago has been ranked Place, just lakefront park,
• Magnificient Mile surrounding three of the close of the 19th century, Chicago was their ancestry as “other groups”. Of
south of Soldier
by Forbes as theField.
world’sThe5thhistoric Chi-
most eco- city’s main museums,
• Chicago Cultural Centereach of which is the fifth largest city in the world, and the 36% of residents that reported
cago Cultural Center
nomically powerful city. (1897), originally of• national importance:
Chicago Symphony Orchestra the Adler Plane- the largest of the cities that did not ex- their ancestries in groups that were
serving as the Chicago Public Library, tarium
• The Art Institute of Chicagothe Field
& Astronomy Museum, ist at the dawn of the century. Within measured by the U.S. Census Bureau,
now houses the city’s Visitor Informa- Museum
• Museum of Natural
of Science History, and the
& Industry fifty years of the Great Chicago Fire the largest groups, based on the total
tion Center, galleries and exhibit halls. Shedd Aquarium.
• Field Museum The Museum Cam- of 1871, the population had tripled to population, were: Irish (6.6%); German
The ceiling of its Preston Bradley Hall pus joins the southern
• Chicago Children’s Museum section of Grant over 3 million, and reached its highest (6.5%); Polish (5.8%); Italian (3.5%); As-
includes a 38 ft (12 m) Tiffany glass Park, which includes
• Chicago History Museumthe renowned Art ever-recorded population of 3.6 million syrian (3.5%); English (2.0%); Sub-Sa-
dome. Grant Park holds Millennium Institute of Chicago.
• Chicago Trolley Co. Buckingham Foun- for the 1950 census. haran African (1.2%); American (1.1%);
Park, Buckingham Fountain (1927), tain anchors
• Chicago Auto Showthe downtown park along As of the 2010 census, there were Filipino (1.0%); Russian (0.97%); Swed-
and the Art Institute of Chicago. The the lakefront.
• Adler Planetarium The University of Chicago 2,695,598 people with 1,045,560 ish (0.91%); French (except Basque)
park also hosts the annual Taste of Chi- Oriental
• Hancock Institute has an extensive col-
Observatory households residing within Chicago. (0.9%); Arab (0.7%); Greek (0.6%);
cago festival. In Millennium Park, there lection
• Brookfield Zoo Egyptian and Near
of ancient More than half the population of the Dutch (0.5%); Norwegian (0.5%); Scot-
is the reflective Cloud Gate sculpture. Eastern
• Lincoln archaeological
Park Zoo artifacts. Other state of Illinois lives in the Chicago tish (0.5%); European (0.5%); West
Also, an outdoor restaurant transforms museums
• John G and Shedd galleries
Aquariumin Chicago in- metropolitan area. Chicago is also one Indian (0.5%); Lithuanian (0.4%);
into an ice rink in the winter season. clude the Chicago
• Millennium Park History Museum, the of the nation’s most densely populated Ukrainian (0.38%); Czech (0.4%); Hun-
Two tall glass sculptures make up the DuSable
• Chicago Botanic Garden American
Museum of African major cities. The racial composition of garian (0.3%); Scotch-Irish (0.2%);
Crown Fountain. The fountain’s two History,
• Chicago the Museum
Bulls of Contemporary the city was: Welsh (0.2%); Danish (0.2%); French
towers display visual effects from LED Art, the Peggy
• Chicago Bears Notebaert Nature Mu- 45.0% White (31.7% non-Hispanic Canadian (0.2%); Slovak (0.2%); British
images of Chicagoans’ faces, along seum, the
• Chicago Cubs Polish Museum of America, whites) (0.1%); Swiss (0.1%); and Portuguese
with water spouting from their lips. the Museum of
• Chcicago White Sox Broadcast Communica- 32.9% Black or African American (0.1%).[93] The city also has a large As-
Frank Gehry’s detailed, stainless steel tions and theBlackhawks
• Chicago Museum of Science and 0.5% American Indian syrian population, numbering as many
band shell, the Jay Pritzker Pavilion, Industry. 5.5% Asian as 80,000–120,000 and is the loca-
hosts the classical Grant Park Music The top activity while visitors tour Chi- 13.4% from some other race tion of the seat of the head of the As-
Festival concert series. Behind the pa- cago for leisure is entertainment, ap- 2.7% from two or more races syrian Church
Chicago of bythe
Skyline. Photo East,
Deepak Kumar Mar Dinkha
© All Rights Reserved