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LSU Oaks Proposal Full
LSU Oaks Proposal Full
by William Guion 1
What’s in this proposal?
1 – Proposed jacket cover image
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B ook P roposal
Dear Katie, Craig, and Steve, Why me? I have photographed and documented historic and notable live oaks of Louisiana for more than 35 years. My
I’m writing to solicit your support in creating a gift book containing photographs and essays—stories of, and about, the photographs and research have resulted in numerous articles, six books, two websites, and a virtual guided tour of historic live
historic live oaks of the LSU campus. oaks along Bayou Lafourche (liveoaktour.com). In the past decade, I’ve also created the “100 Oaks Project” blog in which I
The working title is: “The Live Oaks of LSU – Remembering the First 100 Years.” describe my ongoing search for the oldest live oak trees in Louisiana. My primary career path until 2015 was as a professional
writer, editor, and creative director working for Fortune 500 companies such as McGraw-Hill Education, Hallmark Cards,
Background: Every old oak in Louisiana has stories connected to it. Human stories. LSU’s old oaks were witness to a
and Charles Schwab. Parallel to my editorial career, I led a quiet and growing co-career as a fine-art photographer (a longer
formative and lengthy span of campus history—the oaks’ first 100 years. These old trees are icons of the South. They are a
biography is included on the last page of this document).
prominent feature of LSU’s sense of place, and a part of the life stories of thousands of alumni, faculty, and staff. The oaks
are woven into the fabric of memories and experiences of all who have spent time under their arched limbs. What will the book look like? The page spreads that follow (pp. 6–23) will give you an idea. I envision The Live Oaks of
LSU to be approximately 112-128 pages, with between 80 and 100 color and black-and-white images and text. I suggest it be
This book is a portrait of LSU’s memorable and notable live oaks. Viewed through a lens shaped by time and the recol-
designed as an 8 x10 inch, hard-bound book, in landscape format with jacket. This size is appropriate for marketing as a “gift”
lections of several alumni and friends, it shares the stories connecting oaks and people. It is a visual portfolio of dramatic
through diverse sales channels, such as gift shops, bookstores, and businesses that market other LSU memorabilia. And, it
color and black-and-white images paired with quotes, essays, and oak-conservation facts. In short, this book is a gumbo of
can be marketed at a price point between $24.95 and $29.95 (with a minimum print quantity of 5,000 books). This price is a
interesting and entertaining stories, quotes, and photographs—a synopsis that’s seasoned with the piquancy of memory and
sweet spot for gift book sales.
age, and served like a tasty meal shared with old friends.
Ideas to promote and market the book: If the LSU Alumni Association supports the publication and promotion of this book,
Intent—why create this book: This book celebrates the remarkable beauty of the LSU campus, with a focus on its more
it could realize immediate 2020 holiday sales to alumni and alumni-owned businesses who wish to own a copy or to give copies
than 1300 live oak trees. It will share human stories connected with the trees, from their planting as saplings in the 1930s
as holiday gifts. You could offer these additional options to encourage multiple purchases:
to the present day. It will shine a light on the heart-felt bonds that have grown between people and oaks and what that rela-
1) Customize the back of the book jacket for those who wish to personalize and use the book as a self-promotional gift, or,
tionship has meant to both. This book also celebrates the success story of human care and financial support that has enabled
LSU’s oaks to survive and thrive for a century. College recruiters understand the drawing power of LSU’s forest landscape 2) Offer a combination of book(s) and fine-art print(s) along with or without a customized book jacket. (I’ve used these options
and how its iconic live oaks can be a decisive influence on a student’s choice of school. It is a positive and uplifting story, successfully with other commissioned book projects.)
just waiting to be told and shared. This book could also serve as “catalog” to accompany a fine-art print exhibit of images from the book at the LSU Museum and
There are no other published books that focus entirely and specifically on LSU’s live oaks and the human stories connect- other state and university museum galleries. And if possible, I would support book sales through regional bookstore signings,
ed with them. For research, I found The Architecture of LSU by Michael Desmond and Treasures of LSU, edited by Laura interviews, and lectures.
Lindsay, most helpful for background information on the history of LSU’s live oaks. Thank you in advance for your kind consideration of this project.
Audience: The Live Oaks of LSU will be a popular gift and keepsake for tens of thousands of alumni, students, faculty, and
44 staff, as well as countless others who wish to remember and share their love of LSU with friends.
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The Quadrangle Oaks
The Quad oaks were among some of the first planted at LSU,
possibly as early as 1926.* The new campus was formally
dedicated that year and building construction was underway
(a mid-1920s photograph of the Quad from the Memo-
Oak at the entrance to William C. Stubbs Hall
rial Tower shows no oaks planted yet).* However, a second
source*states that the Quad oaks were planted in 1932 or 1933
Oak circled by benches, southwest corner of Quad by Atkinson Hall
by long-term LSU landscape gardener, Steele Burden, who was hired
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The Quadrangle Oaks (continued)
W
in 1932 to tend the plants and gardens of the new campus.
she recalls that, “The Quad was not much more than a vast lawn
88 Oaks and arched walkway, in front of Himes Hall and Olinde Career Center 99
The Quadrangle Oaks (continued)
dotted with live oaks. When it rained, we’d take off our shoes and
wade through the mud. There were not as many walkways then, and
they weren’t always where they needed to be,” she said. “Beginning in
the 1970s, the Quad received a much needed makeover from land-
scape architects and LSU alumni, Hensley-Thompson-Cox. Benches
and wide stone walkways were added along with fresh landscaping,
including native azaleas and crape myrtles, spread liberally through-
out, and sprinkling color across the seasons.
Oxley Oak and Memorial Tower, view from northwest corner of Quadrangle
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10 11
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The Memorial Oak Grove
B etween 1919 and early 1926, LSU officials and local legion-
naires (war veterans) cooperated in a plan to create a fitting
memorial to commemorate the university’s contribution to the First
World War—and a tribute to LSU’s and Louisiana’s lost and living
veterans.
The Memorial Tower was the leading element in this plan, but
the idea also emerged to plant a grove of live oak trees, as a living me-
morial to honor specifically those men from LSU who died in service
during World War I.
In 1925, as the layout of the new campus was still taking shape,
a group of LSU administrators decided to establish a memorial oak
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grove in a natural depression southeast of the Memorial Tower.* 13
12 The Memorial Oak Grove, view towards the monument wall 13
The Memorial Grove (continued)
The fallen LSU men to be honored were identified and 31 teen-
age oaks were donated by horticulturist E.A. McIlhenny from Avery
Island for the project. Thirty oaks would represent the 30 who gave
their lives, and one tree would honor the Unknown Soldier (to mirror
the tomb created in 1921 at Arlington National Cemetery, across the
Potomac River from Washington, D.C.).
Oxley Oak, in front of Audubon Hall, northwest corner of Quadrangle Oxley Oak, vertical view, with Memorial Tower in background
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My Favorite Oak — The Campus Mounds Oaks
Four oaks, next to mounds, view toward Peabody Hall and Hill Memorial Library
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Book Content Outline William Guion Biography
Front matter – 4 pages William Guion has photographed live oak trees and the Louisiana landscape for 35 years. His black-and-
Introduction – 2 to 4 pages white and color images portray the oaks elegantly, revealing the majestic and mythical qualities of this Southern icon.
He was introduced to black-and-white photography as part of his journalistic studies in college. Between 1985 and
Foreword – 2 to 4 pages; by (possibly LSU alumna Suzanne Turner)
1995, he participated as student and assistant in various photography workshops given through the Friends of Pho-
The Men Who Planted Trees – approx. 16 pages; Profile of Steele Burden and E.A. McIlhenny and the tography in Carmel, CA. Following one of his instructor’s advice to “find something you love and photograph it again
roles they played in growing and planting live oaks at LSU (will include excerpts from interviews with and again” as a way of improving both his technique and vision, he began a series of studies of live oak trees on his
Steele and from the biography of E.A. McIlhenny) native Louisiana soil. More than three decades later, he continues this work, locating, researching, and documenting
The Quad Oaks – approx. 16 pages – images, alumni quotes and essay about the oaks in the Quad the state’s oldest, historic, and notable live oaks as a way of pointing out their importance to local culture.
(includes a sub-spread on the Oxley Oak and quotes from alumni) His writings about and photographs of Southern live oaks have appeared in numerous publications like
The Memorial Grove – approx. 6 pages of images and stories of the 31 Memorial Grove oaks American Forests magazine, Louisiana Life, Country Roads magazine, the Journal of the International Oak Soci-
Oldest and notable oaks – approx. 22 pages of images, alumni quotes, and stories on Bicentennial Oak, ety, the Baton Rouge Sunday Advocate magazine, Cultural Vistas (publication of the Louisiana Endowment of the
Enchanted Forest, Lagoon Oaks, and others Humanities), Under the Oaks magazine (the alumni publication of Newcomb College of Arts), the Calumet Fine-Art
newsletter, View Camera magazine, Creation Spirituality magazine, and books like Live Oak Lore by Ethelyn Orso,
LSU’s Live Oak Endowment Program – approx. 24 pages of endowed live oaks around campus with
and Folklife in Louisiana through Photography by Frank DeCaro.
alumni quotes, stories, and photos
Guion’s photographs are contained in a variety of private and corporate collections across the country as
Care and feeding of an urban forest – approx. 8 pages on the principles and processes that LSU
well as the public collections of the Louisiana Folklife Museum, the Louisiana State Museum, and the New Orleans
has developed around the care of live oaks in a heavily trafficked university campus; sidebar on the
Museum of Art. In 2016, he received a major grant from the Louisiana Department of Tourism to create a self-guid-
benefits of live oaks on campus, aesthetically, culturally, ecologically, and financially
ed tour of the historic live oaks along Bayou Lafourche.
The Live Oak, Louisiana’s Cultural Icon – 2 pages
A sampling of his work is contained in five books: Heartwood, Meditations on Southern Oaks, published by
Acknowledgments – 2 pages Bulfinch/Little Brown Books in 1998; Heartwood, Further Meditations on Oaks, commissioned in 2008 by Blue
Back matter – approx. 4 pages Oak Capital; Across Golden Hills – Meditations on California Oaks in 2013, also commissioned by Blue Oak Capi-
(Outline based on 112 page length) tal; Laura Plantation – Images and Impressions, commissioned in 2017 by The Zoe Company; Quercus Louisiana,
The Splendid Live Oaks of Louisiana, published in 2019 by 100 Oaks Press; and Oak Alley Plantation, Portrait
*(Asterisks used throughout this proposal indicate where source material would be referenced)
of a Southern Icon, commissioned by Mayhew Enterprises, Inc. and published in 2019.
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