DEEPAK KUMAR deepkk@iitk.ac.in | deepkk025@gmail.

com
(+91) 9306362584 | (+91) 7015307523

ACADEMIC QUALIFICATIONS
Year Degree/Certificate Institute CPI / %
2022 B.Tech. Civil Engineering Indian Institute of Technology, Kanpur 7.2
2018 Grade XII - CBSE Sunrise Modern School, Hisar 84.0%
2016 Grade X - CBSE St. Mary’s School, Hisar 10.0
SCHOLASTIC ACHIEVEMENTS
• Secured an All India Rank 3341 in IIT-JEE Advanced 2018 and a Rank in top 99.50 percentile in JEE Mains 2018 over 1.4 million candidates
• Secured rank 1 in 2015 and rank 13 in 2016 in Haryana Talent Search Examination conducted by M13 Classes over 1000+ students.
PROFESSIONAL EXPERIENCE AND PROJECT
DOREMON DEN | PRODUCT MANAGEMENT BOOTCAMP June’21– July’21
• Designed a mobile app for buying/selling/adopting pets for users by analyzing different personas and market place
PRODUCT DESIGN • Researched competitors’ UX, analyzed the pain points and suggested solution based on RICE prioritization framework
• Designed initial wireframes to explain the improvised solution, defined success metrics and go to market strategy
• Analyzed Pros & Cons in terms of innovation, utility and ease of use parameter for “KUCH NAYA” feature on CITYMALL app.
PRODUCT CRITIQUE • Improvised effectiveness of “KUCH NAYA” tab by prioritizing “Community leader board” solution based on key pain points.
• Defined the business metrics by analyzing different stakeholders involved and presented wireframes with improvised UI.
• Designed a process flow to enable business teams in a company to track and manage requests from various departments.
CASE STUDIES
• Framed a competitive pricing model for an edtech space to launch a learning platform for product management.
• Designed a weekly tracker to analyze different metrics to ensure success of Whatsapp payment feature in coming 6-8 weeks
FIANANCE PORTFOLIO MANAGEMENT AND RESEARCH | FINLATICS JUNE’21– ONGOING
• Managing a Portfolio with NSE listed stocks with deep research of companies, financial performances, and sustainability of their business
• Estimating future pricing of stocks, using different financial tools and studies like MACD, RSI and price momentum oscillators
• Presenting weekly research on different sectors like automobile, energy etc. keeping the aspect of their current financial news in parallel
QUOLLAB | VIRTUAL CONSULTING PROJECT May’21– June’21
OBJECTIVE • Worked on strategizing the growth of E-Mandi by reducing acquisition cost and increasing customer retention.
• Generated actionable insights through PESTLE, Porter’s five forces, Blue ocean strategy and SWOT analysis framework
ANALYSIS • Set key success metrics to help improve processes and analyzed the impact of KPI deviation on the overall function
• Performed customer based analysis on large data sets of product sales, and identified the impact of discounting strategy
• Recommended strategic initiatives to restructure the discounting strategy to recover a loss of 6.53% to a net profit of 1.8%
RESULTS • Improvisation in feedback handling, customer services and social media presence led to increase in sales KPI by 5 %
BLUETREE | GROWTH CONSULTANT INTERN
• Working in strategy, product development &management, marketing and fundraising domain for startup blue tree to increase its growth
• Recommended strategic initiatives and marketing strategies to redefine creator’s economy and increase our profit margins
POSITION OF RESPONSIBILITY
ASSOCIATE HEAD | GAMES AND SPORTS COUNCIL FEB’20 – MARCH’21
LEADERSHIP • Spread headed a three tier team of 19 captains, 40 secretaries and 150+ contingents in Games and Sports Council
• Led the foundation of E-sports as an established society in IIT-Kanpur by conducting multiple workshops and events
• Recruited a 3-tier core team of 120 members responsible for managing 13 Sports, 6 Clubs and 4 Societies inside the campus
• Organized WIN-INDIA Campaign along with 23 IITs, 20 IIMs and 3 BITS to promote fitness and wellness amongst students
• Organized Inter and Intra Collegiate E-sports League enduring 1500 participants in PUBG, COD, VALORANT and CHESS
INITIATIVES • Leveraged ₹ 90,000 by introducing the concept of sponsorship in the council through AB-INBEV and Mobile Premier League
• Organized webinars on mental wellbeing and wellness in association with guests from National Basketball Association
• Ideated and coordinated the first ever Online Fresher’s Sports Competition enduring the participation of 600 students
• Managed and distributed a budget of 9 lakh among various sporting events, different teams, clubs and societies
MANAGERIAL
• Managed social media handles of games and sports and recommended strategic initiatives to increase its reach by 10 times
FESTIVAL COORDINATOR | UDGHOSH’21(Annual Sports Festival, IIT Kanpur) March’21-Ongoing
• Spread heading a 5-Tier team of 20 Heads, 50 Managers, 150 secretaries and 350 volunteers for organizing the largest Inter-college sports festival
• Ideated the hybrid model for UDGHOSH, an idea of the largest online sports festival in India along with socially distanced offline sports
• Conceptualized and initiated the online road trips in Esports and Chess with potential participation of 500+ colleges and 20,000+ eyeballs.
• Responsible for managing an estimated budget of around ₹ 80 lakhs in the festival with possible collaboration with 50+ companies.
• Introduced the idea of Online UDAAN, a fitness challenge competition to promote sports among the physically handicapped students.
EXTRA – CURRICULAR ACTIVITES
• Elected as Sports Secretary of Hall-12, responsible for organizing and managing sports activities inside the hostel premises.
MANAGERIAL • Organized Hall-12 Cricket League, enduring participation of 200 students and 15k following on cricheroes app.
• Organized Game N Gain Week, a series of events as Acting General Secretary, Games and Sports enduring 800+ participation.
• Successfully organized three workshops for Kabaddi and Captained Institute team in UDGHOSH 19, the Sports festival of IIT-K
SPORTS • Campus Ambassador of Mobile Premier League and brought a participation of 600 students in its College Premier League.
• Recipient of Sports Scholarship for the year 2020-21, for excellent contribution of leadership in Games and Sports.
• Organized a webinar especially for sportswomen on Sustainable Menstrual Hygiene along with Dr. Chandni Gambhir.
SOCIAL • Led IIT-K towards first position in WIN-INDIA Campaign, a social initiative promoting fitness and redefining health.
• Fundraised ₹25,000 through online yoga session, for stray animals hit by Covid-19 in collaboration with Piramal group.
TECHNICAL SKILLS
Utilities: SQL, Numpy, AutoCAD, MS Office, Excel, SEO Programming Languages: Python, C++, C, R