1.What types of Channel members & Distribution Channels of your chosen company is use?

a. Types of channel members/Types of Distribution channels?

Channel members

1. Manufacturers – are the makers or producers of a final product

2. Service providers – are the ones who provide intangible products to gain satisfaction

from the customers

3. Wholesalers – are engaged in the activity of selling products to retailers, organizational

users, or other wholesalers and selling products for resale.

4. Retailers – are selling goods in small quantities directly to the consumer

5. Marketing Specialist – one who is an expert in the field of marketing

Distribution Channel

Indirect Channel of Distribution-is the transfer or movement of goods (or tangible

products) and services (or intangible goods) from the manufacturer (or producer) to

independent intermediaries to the customer. This channel is utilized by firms that want to

expand their markets or end users. The result is increase in sales volume and growth in

sales as they relinquish some channels of distribution control and consumer contact.

b. Intensity of Channel Coverage

Dual channels of distribution use a combination of the above to appeal to different

market segments by selling through two or more different channels. The middlemen can

either use exclusive, selective, and intensive to obtain faster service and high profit.

c. Physical Distribution

1. Customer service – the ability of the organization to satisfy the customer to its maximum

level.

2. Shipping – the ability to transfer a durable product from one location to the other, which

is a normally far place.

3. Warehousing – the ability to properly store the raw materials, semi-processed goods

used to produce a final product.

4. Inventory control – the ability to provide sufficient supply of raw materials at the right

quantity, time, and quality.

5. Packaging – the ability to make the product presentable before the physical appearance

including its taste, color, size, weight, and shape.

Chapter 2

a.Identify the different marketing channel

Intermediaries selling

b.The different roles of marketing channel

The major role of a marketing channel are that it removes the gap between producers and consumers.

It is a connection that connects producers to buyers.

It takes part in sales and adverting and controls firm pricing planning which influences the marketing
strategy.

It affects the product strategy by branding, policies, maintenance, etc. It is composed of different
systems that help the transaction and physical exchange.

These systems have three categories

Creator of the product

A consumer of the product

A Middleman (Wholesaler or Retailer)