EXECUTIVE SUMMARY

Chocolate has been the most addictive dessert among Filipino

people most especially when the most-awaited “balikbayan boxes” from
our dearest family or relatives who worked on abroad came. So I used this
brilliant idea of making chocolates into choco spread with walnut twist that
is less costly and to create a “pasalubong’ vibes to the consumers.

As a newcomer, our business seeks to come up with products that will

distinct our competitors, a product that provide satisfaction, quality taste
and new variety of spreads and so, we add walnut as the highlight
ingredients, because it creates more demand today in the market. Walnuts
are known as heart-healthy whole food that provide a myriad of health
benefits which is perfect for combining in our choco spread and to be an
alternative to jam, peanut butter and other breakfast spreads that the usual
spreads we usually use in the morning.

Furthermore, Bon bon chocolat aims to shift customer’s unawareness to

health and brand awareness by advertising, to build up sales, and to
establish strong reputation in Food spreads industry.

MISSION STATEMENT

“To carry on our commitment and passion for hearty flavorful food
and heartfelt service by consistently creating high-quality products and to
give a delicious products that is all wrapped up and sure to put a smile on
everyone's faces”

SITUATIONAL ANALYSIS

We sell and named it in French word of chocolate which is “Bon bon

chocolat”
Our USP I guess is the tagline itself. “Make room for Indulgence”
represents satisfaction, it is the act of giving way to one's desires or
something that is enjoyed out of gratification.

We are the only food spread that is kosher and halal approved. Also our
product has no preservatives contain unlike to other brands and it is gluten-
free.

In terms of business practices, we always generate our online campaigns.

We have strong focus on social media engagement, and actively uses
visual-heavy platforms such as Facebook, Instagram and Pinterest to
generate publicity for our brand.

The company’s objectives is to bring healthy breakfast spread for every

family, to improve customer service, enhance worker productivity and
increase profits.

The challenges that we are facing is sometimes lack of Brand Image,

Professional Reputation and Personal Branding.

Our competitors is of course the other food spread like jam, peanut butter,
cheese milk etc. They sell their products based on what are the claims of it
and they used different set of strategies on how they can promote their
product to the market.

In SWOT Analysis. Our strengths are we are customer-oriented. The staffs

welcome its customers; knows its regular customers by name; adds its
customers on facebook; and interacts with them through facebook also we
sense of responsible for creating new ideas. Weakness is Lack of Detail
About Implementation and amount of advertising budget is insufficient.
Increasing demand for healthier variants, targeted the specific target
market and continue expansion in the market area are the business
opportunities. Threats is we have lots of competitors in the market who
used different mode of channels and quickly changing in fitness and health
trends is also our threat.
TARGET MARKET

As a family-friendly product, our main target customer is parents.

We can reach them by featuring images of family filled with bunch of

children eating their daily breakfast together with our bon bon cholat spread
in our advertisement campaigns. Through this kind of stratregy, they can be
able to recognize our product

Our target customer will buy our product because we are the only
food spread that has no additives content (unlike to other food spreads in
the market) as we always emphasis is placed as all natural ingredients,
with no additives or coloring as we mailnly focuses on health especially in
children.

A ‘Family-friendly’ advertising strategy allowed us to further enhance

the name of our product as good and holistic breakfast food.

BUYER PERSONAS

Name: Shiela Cruz

Age: 35 yrs old
Gender: Female
Location: Quezon City
Income: 25,000 salary per month
Education: Graduated with a degree of Education
major in English
Job: Licensed Professional Teacher in Elementary
level
Family Situation: She is a mother of 2 kids. A 7 yrs
old boy and a 5 yrs old girl.

Shiela values in life is “You don't need a silver fork to eat good food” she
pertaining that we should give important to food especially to the youth
nowadays that we want to instill to their mind that every meal on the table.
In Shiela’s case, her children likes to eat chocolate every morning but it is
always exceed to the limit to the point that they having gum diseases and
make them unhealthy by always eating chocolates. So Shiela want is to
find healthier chocolates product for her children because she knows that it
is not easy for a kid to taken away their favorite dessert so she want to buy
a healthier product that is also made in chocolates for her kids.

The challenges and problems that Shiela’s facing are she cannot control
her kids to lessen their eating in chocolates, she make healthier food but
her kids always refuse to eat because all they want is chocolates, and she
is concerned about the their teeth because they’re vulnerable of having
gum diseases.

The most relevant beliefs and values of Shiela is she wants to make her
children explore healthy foods but as we know that kids cannot take away
that kind of habit so Shiela only want to have a healthy chocolates to make
her kids comfortable to eat without compromising their health every
morning.

As we are focus on family. We always want to cater that we will make

every family satisfied and happy. So Shiela will definitely buy our product
because we have walnut which is new on choco spread,aside from that
our product speak from it’s quality that even if it is in the middle of not
costly and costly based price, we ensure that our product can make
satisfaction. Also our ingredients is all natural and no additives which is
perfectly fit for kids.

MARKETING OBJECTIVES and PERFORMANCE

The company’s goal is to increase presence in 50 locations in Metro

Manila and nearby provinces particulary in some areas of Region 4, to
make readily distributes 1,000 flyers, to have 1 “free taste” stall in
supermarket, and to make quota post on social media insites for better
maximized brand exposure and customer convenience by the end of March
2021.