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  • Social Media Communication Strategy

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    yatharth
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    This document outlines a social media communication strategy assignment that involves developing a brand statement, identifying unique selling propositions, targeting audiences, crafting a brand story, and choosing social media channels to align messages. Students must also submit a one page write up on their understanding of either developing the strategy, unique selling propositions, targeting audiences, the brand story, or choosing channels from a brand's communication perspective.

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    This document outlines a social media communication strategy assignment that involves developing a brand statement, identifying unique selling propositions, targeting audiences, crafting a brand story, and choosing social media channels to align messages. Students must also submit a one page write up on their understanding of either developing the strategy, unique selling propositions, targeting audiences, the brand story, or choosing channels from a brand's communication perspective.

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    © All Rights Reserved
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    5 views1 page

    Social Media Communication Strategy

    Uploaded by

    yatharth
    This document outlines a social media communication strategy assignment that involves developing a brand statement, identifying unique selling propositions, targeting audiences, crafting a brand story, and choosing social media channels to align messages. Students must also submit a one page write up on their understanding of either developing the strategy, unique selling propositions, targeting audiences, the brand story, or choosing channels from a brand's communication perspective.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    of 1

    Social Media Communication Strategy (20 Marks)

    • Develop a brand statement


    • Identify the USP
    • Target Audience
    • What’s your Story?
    • Choose your channels / Mediums
    • Aligning the message according to audience and medium

    • Important event in near future = One campaign plan

    For everything the why, how and what is to be covered.

    Presentation (10 Marks)


    All members of the group will have to submit one page on their understanding of the part that
    they spoke of from the brands communication strategy perspective. (10 Marks)

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