Applied Managerial Communication

1. Course Information

Course Code and title AMC 301: Applied Managerial

Communication

Credits 3 (20 Sessions)

Term and Year III Term, 2020 – 21

Course Pre-requisite(s) N/A

Course Requirement(s) (Term I & II Courses of

Business Communication
Area)

Course Schedule (day and time

of class)

Classroom # (Location)

Course Instructor

Email

Telephone Number (for office

appointments)

Student Consultation Hours

Office location

2. Course Overview
The course recognizes that challenges exist for creating and implementing effective
communication both inside organizations (between individuals and groups) and outside
organizations (with markets, partners, and influential third parties).

Individuals within organizations continue to experience change in their relationships with

their own colleagues and with people in other organizations. Technology has an increasingly
 significant impact on the content and methods of organizational communications, particularly
at the managerial levels.

Managers’ roles are evolving into emphasizing negotiation, coaching, collaboration, and
consensus building. Managerial communicators have to rely on situational analysis and
planning in order to achieve ongoing effectiveness in communication.

This course would introduce key concepts of communication theory, strategy, and
implementation within organizational settings helping the learners to develop required skills
to apply those in realistic situations.

We want the The course will They will

students to LEARN PREPARE them to BECOME
How to apply the Effectively handle Balanced
concepts of interpersonal networking
workplace conflicts, enhance professionals
communication to team synergy and
managerial build cordial
situations relationships

3. Course Learning Outcomes

At the end of the course the learners will be able to:

PLO1: Communicate effectively.

PLO2: Demonstrate ability to work in teams to achieve desired goals.

PLO 6: Exhibit innovative and creative thinking

CLO 1: Apply relevant communication techniques to support the overall arguments.

CLO 2: Create team synergy using communication.

CLO 3: Generate new and imaginative ideas.

4. Course Content:
VITAL ESSENTIAL DESIRABLE
Apply communication Formulate cordial and Develop creativity and

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 tools to better strategic relations in self-initiatives in
workplace various business settings workplace
communication over with traditional and environments
assertiveness, technological
persuasion communication
tools/techniques

Distribution of Vital, Essential, and Desirable in Course Content

Vital Essenti Desirabl
al e
VED 1 1 1
Ratio
VED % 33 33 33
5. Topics under Beyond Classroom Learning:

Topics mentioned hereunder needs to be covered as part of independent learning by students, and
therefore it is advisable that students read these topics from various sources. It is also advisable that
students maintain notes on these topics for recall, retention, and summarization of ideas. It is strongly
advisable that students must form ‘study circle’ and meet periodically for discussion and peer learning.

Project Earn Goodwill is beyond the Campus project wherein the students communicate with NGOs and
Corporate various times to complete the project.

6. Course Learning Outcomes – KSA Framework

Knowledge (Theoretical)

Knowledge (Application)

CLO 1: Apply relevant communication techniques to support the overall arguments.

Skill

CLO 2: Create team synergy using communication.

Attitude

CLO 3: Generate new and imaginative ideas.

Distribution of Knowledge, Skill, and Application in CLOs

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 Knowle Skil Attitude
dge l
KSA 1 1 1
Ratio
KSA 33 33 33
%

7. Session Plan

Session Topic/Sub Topic Session Details

No.

1 Text Course Outline

Importance of Book/
Communication for Reading
various Managerial KRAs Pedagogy Online Class discussion
in the Business Context CLO 1, 2, 3
SLO* At the end of the session, the student will
comprehend what the Course Outline is all about.
The students will also follow the assessment tasks
of the course.
2 Social Media Text Pre-read on Social Media Communication
Communication Book/ Strategies
Strategies Reading
Pedagogy Pre-classroom reading, Online Classroom
*Assessment Debrief of Discussion, Video
Social Medial CLO 3
Communication
SLO* At the end of the session the students will get
acquainted Social Media Communication Strategies

3 Inclusive Leadership Text Pre-reads on Leadership Communication; Videos

Communication Book/ will be shared.

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 Reading
Pedagogy Pre-classroom reading, Video and Online
Classroom Discussion
CLO 2

SLO* At the end of the session the student would learn

the art of communicating as leaders and the
anchoring points to build communication.
5 Workplace Text Pre-reads on Workplace Communication: Types of
Communication: Book/ communication prevalent. Behavioural guidelines
Developing Assertiveness Reading to develop assertiveness.
Pedagogy Pre-classroom reading, Personal narratives,
Feedback and response mechanism over worksheet
activities.
CLO 1, 2

SLO* At the end of the session the student would learn

the art of communicating at workplace with
assertiveness
6 Leveraging available Text Pre-reads on Leveraging Available Content
Content and Book/ Communication Tools to Pitch an Idea
Communication Tools to Reading
Pitch an Idea: Project Pedagogy Students presentation, Feedback & Online
Earn Goodwill Classroom Discussion
Presentation: NGO Study, CLO 1, 2, 3
Work Plan & Pitch to
Corporates
SLO* At the end of the session the student would
understand how to use various communication
tools and techniques to pitch their idea to
corporates
7 Leveraging available Text Pre-reads on Leveraging Available Content
Content and Book/ Communication Tools to Pitch an Idea
Communication Tools to Reading
Pitch an Idea: Project Pedagogy Students presentation, Feedback & Classroom
Earn Goodwill Discussion
Presentation: NGO Study, CLO 1, 2, 3
Work Plan & Pitch to
Corporates SLO* At the end of the session the student would
understand how to use various communication
tools and techniques to pitch their idea to
corporates
8 Communication for Text Pre-reads on Communication for Conflict
Conflict Management Book/ Management
Reading
Pedagogy Pre-classroom reading, Practice of Listening Skills,
Students presentation, Feedback & Online

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 Classroom Discussion
CLO 1, 2
SLO* At the end of the session the students will get
acquainted with the processes of understanding
and resolving conflicts through communication
9 Subtle art of persuasive Text Pre-reads on Subtle art of persuasive
communication– Logical Book/ communication; select advertisements can act as
& Emotional Persuasion Reading substantive cases.
Pedagogy Pre-classroom reading, Students presentation,
Feedback & Online Classroom Discussion
CLO 1, 2
SLO* At the end of the session the student would learn
the nuances of persuasive communication with
logic.
10 Creative Communication Text Illustrations on creative communication over
Book/ montage, graffiti, photo essay, presentation
Reading techniques.

Pedagogy Visuals, art forms, blogs, making short films

Students presentation.
CLO 3

SLO* At the end of the session students may realize and

apply creative communication in real-life scenarios.
11 Creative Communication Text Illustrations on creative communication over
Book/ montage, graffiti, photo essay, presentation
Reading techniques.

Pedagogy Visuals, art forms, blogs, making short films

Students presentation.
CLO 3

SLO* At the end of the session students may realize and

apply creative communication in real-life scenarios.
12 Negotiation Skills: Text Pre-reads on how to improve Negotiation Skills
Negotiating for Business: Book/
Strategy & Tactics. Reading
Technology and Business Pedagogy Pre-classroom reading, Student Presentation,
Feedback and Classroom Discussion
CLO 1, 2

SLO* At the end of this session, the students would

improve their Negotiation Skills in workplace

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 communication.
13 Knowing Etiquettes in Text Pre-reads on Business Etiquette & Cross Cultural
Business Environments Book/ application.
Reading
Pedagogy Pre-classroom reading, Student Presentation,
Feedback and Online Classroom Discussion
CLO 2

SLO* At the end of the sessions the students would

understand the importance of etiquettes in Business
environments.
14 Cross-Cultural Text Pre-reads on communication styles and the cultural
communication Exercise Book/ dimensions.
Reading
Pedagogy Pre-classroom reading, Discussion on Reports.

CLO 2

SLO* At the end of the sessions the students will get a

comprehensive understanding on communication
styles and the effect of culture on communication
styles.
15 Cross-Functional Text Pre-reads on Cross-Functional Marketing
Communication: Book/ Communication : Faculty Members from Marketing
Marketing Reading domain may be roped in to conduct the session.
Pedagogy Pre-classroom reading, Student Presentation,
Feedback and Online Classroom Discussion –
Invite a Marketing professional or Marketing
Academic
CLO 1

SLO* At the end of the sessions the students will

comprehend Cross Functional Marketing
Communication.
16 Cross-Functional Text Pre-reads on Cross-Functional Finance & IT
Communication: Finance Book/ Communication: Faculty Members from Finance &
& IT Reading IT domain may be roped in to conduct the session.
Pedagogy Pre-classroom reading, Student Presentation,
Feedback and Online Classroom Discussion / Invite
a Finance Professional or Finance Academic
CLO 1

SLO* At the end of the session students may learn to use

Cross-Functional Finance and IT Communication for

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 presentation and deliberations on reports.
17 Cross-Functional Text Pre- reads on Cross-Functional Communication :
Communication: Project Book/ Project Management
Management Reading
Communication Pedagogy Pre-classroom reading, Student Presentation,
Feedback and Online Classroom Discussion
CLO 1

SLO* At the end of this session, students learn how to use

Project Management Communication.
18 Extempore exercises Text Pre-watch videos (flip)
Book/
Reading
Pedagogy Students extemporize on any given business topic
which is currently in the news or in circulation
CLO 1, 2,3

SLO* The students will get to showcase the acquired

understanding business news and situations
19 GD’s and Debate Text Pre-Watch Videos (Flip)
Book/
Reading
Pedagogy Students go through group discussions and debate
to understand the nitty-gritty’s of how to discuss in
a group and use of tools taught earlier for group as
well as one-to-one situations
CLO 1, 2,3

SLO* The students will get to showcase the acquired

skills of negotiating as well presenting their point
of view in a discussion
20 Business’s Social Media Text Business’s Social Media Communication Consulting
Communication Book/ Project Report
Consulting Project & Reading
Presentation & Report Pedagogy Students give presentation & share reports on
Sharing Business’s Social Media Communication Consulting
Project
CLO 1, 2 ,3

SLO* The students will get to showcase the acquired

understanding of the social media channels by
business organization
Assessment Presentations: With End Term Examination of other courses
Project Earn Goodwill –

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 Individual Experience
(Viva) Sharing of Various
Communication Scenarios
|
Presenting the Group
Video of the Task
* Session Learning Outcome

8. Mapping of CLOs with PLOs

PLO 1 PLO 2 PLO 3 PLO 4 PLO 5 PLO 6

CLO 1: Apply relevant H

communication techniques to
support the overall
arguments.
CLO 2: Create team synergy using H
communication.
CLO 3: Generate new and
H
imaginative ideas.
Count 3

9. Mapping of CLOs with GAs

GA 1 GA 2 GA 3 GA 4 GA 5 GA 6 GA 7

CLO 1: Apply relevant X X X

communication techniques
to support the overall
arguments.
CLO 2: Create team X
synergy using
communication.
CLO 3: Generate new and
imaginative ideas.
Count 0 0 1 2 1 0 0

10. Mapping of CLOs with Key Differentiators

Key Key Key Key Count
Differentiator 1 Differentiator 2 Differentiator 3 Differentiator 4
Entrepreneurial Critical Sustainability Team Player
Mind-set Thinking
CLO 1: Apply relevant X 1
communication techniques to

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 support the overall arguments.
CLO 2: Create team synergy X 1
using communication.

CLO 3: Generate new and X 1

imaginative ideas.

11. Course Linkage

 Before: This is the final course of the Three-Part Courses Series on Business
Communications. Before a student does this course, they must have acquired adequate
reading, writing and oral skills over Business Text Analysis BTA 101 and Professional
Spoken Communication PSC 201 courses.
 After: This course will prepare students for various situations where their communication
skills would become their savior. Since just after this course the students would go to the
corporate world for their SIPs, this course prepares them to cultivate healthy
relationships, resolves conflicts and use communication strategies for running and
improving the business processes.

12. Learning Task and Assessment:

Assessment criteria set out the details by which performance in each task will be judged. This information will give
a clear and explicit understanding of the expected standards to be achieved relative to the marks awarded.

  Assessment Task Assessment Type Weight Session Due

1. Business’s Social Media Communication Presentation Presentation and 30%* Continuous

Presentation Notes Assessment

2. Cross-Cultural Sensitivity Exercise (based on Written  Submission 30%* Continuous

Hofstede's Cultural Dimensions and Paige’ on Turnitin in pairs Assessment
Communication Styles)

3. Project Earn Goodwill Group Project : 40%* Final

Corporate Pitch, Presentations
Report, VIVA, Peer with End Term
Review of other
courses,
beyond 24
sessions

Assessment Task 1: Business’s Social Media Communication Consulting Project &

Presentation & Report
1) Assessment Details: The students are to study Social Media Communication Strategies of an existing
business. The group(decided by the instructor) will give a presentation on the same.
2) Criteria used to grade this task: Content (depth of research), Clarity (Use of Language), Group
Coordination, Creativity
3) Task Assessor: Internal Faculty

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 4) Suggested time to devote to this task: 2 sessions
5) Submission details: Presentation.
6) Feedback and return of work: Feedback shall be given.

Assessment Task 2: Cross-Cultural Communication Exercise

1) Assessment Detail: This would be a group exercise to be assigned by the course instructor. A group of two
members ( can also depend on the instructor) are required to work collaboratively in team and submit a
written report on the exercise.
2) Criteria used to grade this task: Group Coordination, Application and Presentation of the Cross-Cultural
Communication Concepts.
3) Task Assessor: Internal Faculty
4) Submission Detail: Soft copy over turnitin
5) Feedback: Feedback will be given immediately after assessment.

Assessment Task 3: Project Earn Goodwill

1) Assessment Details: Interactive sessions during the class session time; Group to be decided by the
instructor
2) Time Spent on the project - weekly
a. NGO Study and Need Presentation, Planning of Pitch for Donation (In-person & Social Media),
10 Marks | Session 6-8
b. Minutes of Meeting – Done and recorded online and then written | 10 Marks
c. Experience of corporate communication, inter-team communication, conflict communication,
assertive communication (Individual Write-Up & Individual Presentation, Video Recording) with
end term evaluation-10 marks
d. Peer Evaluation 10 Marks
e. Task Assessor: Internal Faculty
3) Criteria used to grade this task: Quality of Communication, Use of Language, Group Coordination,
Evidence of Use of Communication Strategies & Tools
4) Suggested time to devote to this task: Concurrent
5) Submission details: Continuous
6) Feedback and return of work: Continuous
7) Criteria used to grade this task:
8) Task Assessor: Internal Faculty: Presentation Skills, Writing Skills (Meeting Minutes & Report), Peer
Evaluation
9) Submission Detail: Soft copy of Meeting Minutes, Peer Evaluation & Report, Video
10) Feedback: Script will not be returned, but feedback will be given immediately after assessment.

1) ,

13. Mapping of Assessment Tasks (AT) with CLOs

Assessment Task Assessment Type Weighta CLOS Mapped
ge
1. Business’s Social Media Communication Consulting Report Writing & 30% CLO 1,2,3
Project & Presentation & Report Presentation
2. Cross-Cultural Communication Exercise Written Report 30% CLO 3
(Group of two
members)/ can also
depend on the
instructor
3. Project Earn Goodwill Group Project : 40% CLO 1,2,3
Corporate Pitch
Presentation,

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 Student Reflection,
Peer Evaluation,
Video of Task,
Viva

14. Mapping of Assessment Tasks (AT) with Key Differentiators

AT 1 AT 2 AT 3 Count
Key Differentiator 1 X 1
Entrepreneurial Mind-set
Key Differentiator 2 X 1
Critical Thinking
Key Differentiator 3 0
Sustainability
Key Differentiator 4 X X X 3
Team Player

15. Mapping of Assessment Tasks (AT) with GAs

AT 1 AT 2 AT 3 Count
GA 1 X 1
Self-initiative
GA 2
Deep discipline knowledge
GA 3 X 1
Critical thinking and Problem
solving 
GA 4 X 1
Humility, Team-Building and
Leadership Skills
GA 5 X X 2
Open and Clear Communication
GA 6 X 1
Ethical competency and
sustainable mindset
GA 7 X 1
Entrepreneurial and innovative

16. Student Responsibility

It is the responsibility of every student to be aware of the requirements for this course, and understand the
specific details included in this document.

It is emphasized that this course requires a significant commitment outside of formal class contact. The
learning tasks in this course may include classes (lectures or seminars), required reading, the preparation of
answers to set questions, exercises and problems, and self-study. In addition, students may be required to
complete an assignment, test or examination.

It is advisable that student maintains a separate Note Book for this course which can be used for keeping
class notes, library notes, and notes of other readings. It is important to develop the habit of writing notes of
classroom discussions and any readings that the students come across.

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The table below is an example of the suggested time allocations for this course.

Classes 2-3 hours per week for 12 weeks 30 hours

Reading of Pre-reads before almost every session and Prescribed readings and making
30 hours
making PPTS PPTs
Beyond the Classroom Project (Project Earn Goodwill) Speaking, Reading, Preparing 30 hours
Assessment Components Preparation Reading, Writing, Preparing PPT 15 hours
TOTAL 105 hours
17. Referencing
Assignments should have proper referencing in APA format.

18. Attendance and Participation

Refer SECTION………………………..of STUDENT HANDBOOK

19. Late Submission

Assessment tasks submitted after the due date, without prior approval/arrangement, will be penalized at 10% of
the available marks per day. Requests for extension of time must be made with the faculty member concerned
and based on Special Consideration guidelines.

20. LMS-Moodle/Impartus
LMS-Moodle / Impartus is used to host course resources for all courses. Students can download lecture,
additional reading materials, and tutorial notes to support class participation.

21. Plagiarism
Plagiarism is looked at as the presentation of the expressed thought or work of another person as though it is
one's own without properly acknowledging that person.

Cases of plagiarism will be dealt with according to Plagiarism Policy of the institute. It is advisable that
students should read Section ………. of Student Handbook for detailed guidelines. It is also advisable that
students must not allow other students to copy their work and must take care to safeguard against this
happening. In cases of copying, normally all students involved will be penalized equally; an exception will be if
the student can demonstrate the work is their own and they took reasonable care to safeguard against copying.

Please note that Plagiarism is a serious offence.

22. Planning for Pedagogical Approach

 Broad learning approach-Problem based learning, work integrated learning (WIL-live projects, internships),
group based learning, etc.
 Most appropriate and practical learning activities.
 Resources needed to support student learning (readings, cases, etc).
 Real world applications of learning and an approach that encourages students to work regularly and
productively with faculty and other students.
 Contribute to the development of Graduate Attributes.

23. Required Course Materials

 Provide specific information about required readings, including title, author(s), edition number and
availability (from where they can be purchased or borrowed) and if possible, indicate how each reading
relates to a particular topic in the course.
 Course Pack along with print and online links for the materials listed in the course pack.
 Optional course materials-recommended readings, textbooks, etc.

24. Institute’s Policy Statements

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  Academic Integrity- Consequences of cheating, plagiarism and other academic offences.
 Attendance requirement.
 Any other additional policies governing issues which affect students (mentioned in the students’
handbook).

25. Any Additional Information

List of PLOs

PLO1: Communicate effectively

PLO2: Demonstrate ability to work in teams
to achieve desired goals

PLO3: Reflect on business situations and

apply relevant conceptual frameworks
PLO4: Evaluate different ethical
perspectives
PLO5: Comprehend sustainability issues

PLO 6: Exhibit innovative and creative

thinking

List of GAs
GA 1: Self-initiative
GA 2: Deep discipline knowledge
GA 3: Critical thinking and Problem solving 
GA 4: Humility, Team-Building and Leadership Skills
GA 5: Open and Clear Communication
GA 6: Ethical competency and sustainable mindset
GA 7: Entrepreneurial and innovative

       Prepared by,                                      Reviewed by                                  Approved by

          

   (Name of faculty)                             (Area Chair)          (Director/Dean-A)

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