CERTIFICATE OF APPROVAL

We approve this Summer Project Report titled “Understanding Consumer

Behaviour on Banking & Associated Services" as a certified study in management
carried out and presented in a manner satisfactory to warrant its acceptance as a
prerequisite for the award of POST GRADUATE DIPLOMA IN MANAGEMENT for
which it has been submitted. It is understood that by this approval we do not
necessarily endorse or approve any statement made, opinion expressed or
conclusion drawn therein but approve the Summer Project Report only for the
purpose it is submitted.

Summer Project Report Examination Committee for evaluation of Summer Project

Report

Name Signature

1. Faculty Examiner

2. PG Summer Project
Co-coordinator
 Acknowledgement

I take this opportunity to thank Union Bank of India and K J Somaiya Institute of
Management Studies & Research for giving me an opportunity to conduct a
meaningful market researching on understanding the Consumer behaviour on
banking & allied services identifying the potential customers across various
sectors. I would like to thank Mr. Chitta Ranjan Patra, Asst. General Manager for
extending his constant support and encouragement without which this learning
experience would have been incomplete. I would like to extend a special thanks
to Mr. Susanta Kr. Mishra for constantly being there to give a proper direction to
my summer project and guiding my way through it.

Last but not the least I would like to express my profound gratitude to each and
every employee of Union Bank of India, Kolkata & special emphasis to Dharmatala
branch for sharing their knowledge with me and being patient to solve all my
queries.

Soumyajyoti Kundu
PGDM-IB (2010-12)
K J Somaiya Institute of Management Studies & Research, Mumbai
 Index

1. Certificate of Approval
2. Certificate from Summer Project Guide
3. Acknowledgement
4. Genesis of Union Bank of India
5. Abstract
6. Aim
7. Objectives
8. Methodology
9. Marketing Research Procedure
10. Questionnaire
11. Analysis & Interpretation
12. Recommendations & Conclusion
13. References