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The Knowledge Transfer Process: From Field Studies To Technology Development
The Knowledge Transfer Process: From Field Studies To Technology Development
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ABSTRACT
Knowledge transfer in an organization is the process through which one unit (e.g., group,
department, or division) is affected by the experience of another. Yet, experience has shown that
transferring knowledge, whether at the individual, group, product line, department, or divi-
sion level, is usually a laborious, time-consuming, and difficult task. In this article, we review
20 recent empirical studies on knowledge transfer and suggest a four-stage process model to
summarize and organize their findings. This resulted in a framework where determinants for
success at each stage of the knowledge transfer process are defined. Based on this knowledge
transfer framework, we propose a knowledge transfer management system that integrates cur-
rent knowledge management tools and technologies to support the needs at different stages of
the knowledge transfer process.
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Journal of Database Management, 17(1), 16-32, January-March 2006 17
have applied various theories to investigate explicitly suggested a process model for the
the determinants of successful knowledge knowledge transfer. Hansen (1999) pro-
transfer, with or without knowledge man- posed a model with two stages: Search and
agement technology. We believe that the Transfer. Szulanski (1996, 2000) put for-
development of knowledge management ward a model with four stages: Initiation,
systems has much to gain from their in- Implementation, Ramp-up and Integration.
sights. Building on their work, we developed a four-
In this article, we review 20 recent stage model to organize and integrate prior
empirical studies on knowledge transfer and research in knowledge transfer (see Fig-
suggest a four-stage process model to sum- ure 1). Our model differs from the models
marize and organize their findings. This of Hansen (1999) and Szulanski (1996,
resulted in a framework where determi- 2000) in the following ways:
nants for success at each stage of the
knowledge transfer process are defined. 1. Our model splits the Initiation stage into
Based on this knowledge transfer frame- Motivation and Matching stages, which
work, we propose a knowledge transfer have significantly different determinants
management system that integrates current and driving forces. The Matching stage
knowledge management tools and technolo- largely overlaps with the Search stage
gies to support the needs at different stages in Hansen (1999).
of the knowledge transfer process. 2. Our model combines the Implementa-
The organization of the article is as tion and Ramp-up stages into a single
follows. First, we describe our proposed Implementation stage, as the two former
process model for knowledge transfer. stages are highly iterative and practically
Next, we describe our sample of 20 em- inseparable in practice. The determinants
pirical studies on knowledge transfer. This of the two former stages are also very
is followed by an analysis of the constructs similar.
investigated in these empirical studies, re- 3. Our model labels the last stage Reten-
sulting in a set of determinants, which we tion in order to explain the phenomenon
then mapped into our process model, pro- of knowledge depreciation (Argote,
ducing a knowledge transfer framework. 1999) and to reflect the importance of
Then, a preliminary design of a knowledge achieving sustainable organizational per-
transfer management system is described. formance through knowledge transfer.
We conclude with a summary of our find- 4. Our model allows for the iterations be-
ings and directions for future research. tween stages that more closely describe
the knowledge transfer process in prac-
KNOWLEDGE TRANSFER tice.
AS A PROCESS
Knowledge transfer has been treated In the following paragraphs, the theo-
by most researchers as a black box. A pro- retical foundation, process description, and
cess view that emphasizes the sequence criteria for completion of each stage are
of events will provide insights on the na- discussed.
ture of the inner workings of knowledge
transfer. However, few researchers have
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18 Journal of Database Management, 17(1), 16-32, January-March 2006
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Journal of Database Management, 17(1), 16-32, January-March 2006 19
Implement-
Motivation Matching Retention
ation
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20 Journal of Database Management, 17(1), 16-32, January-March 2006
theory to demonstrate the power of self- employed theories mainly from sociology.
expression as a motivational force; Examples are various studies that investi-
Jarvenpaa and Staples (2000, 2001) applied gated the effects of the strength of social
social exchange theory (Blau, 1967) and ties (Constant et al., 1996; Hansen, 1999),
social identity theory (Jenkins, 1996) to which are based on the theory of “the
explain the difference between sharing strength of weak ties” (Granovetter, 1973).
behavior for information and expertise; Darr and Kurtzberg (2000) focused on part-
Bock & Kim (2002) applied economic ex- ner similarity, which is based on the social
change theory (Kelley & Thibaut, 1978), psychological theory that there is a posi-
social exchange theory, and social cogni- tive relationship between similarity and at-
tive theory to establish the determinants of traction.
attitude toward knowledge-sharing attitude. Interestingly, different streams of re-
Studies that focused on the Matching stage search may produce different conclusions.
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Journal of Database Management, 17(1), 16-32, January-March 2006 21
Table 1. cont.
Hansen The development of the Archival and A multinational electronics Team or unit
(2002) knowledge network model that questionnaire and computer company
is based on relatedness in survey
knowledge contents and lateral
relations, which explains
knowledge sharing effectiveness.
Jarvenpaa and An investigation of individual Questionnaire An Australian university Individual
Staples perception of factors that survey
(2000) underlie the use of collaborative
electronic media for information
sharing
Jarvenpaa and Exploring perceptions of Questionnaire One Australian and one Individual
Staples organizational ownership of survey Canadian university
(2001) information and expertise
McDermott Cultural barriers to knowledge Field work Five large companies that felt Individual
and O’Dell sharing knowledge sharing was a
(2001) natural part of the
organizational culture
Swart and A detailed study of the ways in Field work A knowledge-intensive firm in Individual
Kinnie (2003) which HR policies and processes the southwest of England
contribute to overcoming the
barriers to sharing knowledge
Szulanski Exploring internal stickiness of Questionnaire Eight firms that had strong Team or unit
(1996) the transfer of best practice survey incentives to transfer best
within firms practices
Szulanski Analyzing internal stickiness in Questionnaire Eight firms that had strong Team or unit
(2000) stages of knowledge transfer survey incentives to transfer best
process practices
Tsai (2001) Examine the effects of network Questionnaire Two large U.S. multinational Team or unit
position and absorptive capacity survey corporations
on knowledge transfer
Tsai (2002) An investigation of the Questionnaire A diverse multiunit company Team or unit
effectiveness of coordinated surveys in
mechanisms on knowledge 1996 and 1998
sharing among “coopetitive”
organization subunits
Wasko and Why people participate and help Questionnaire Three technical Usenet Team or unit
Faraj (2000) others in electronic communities survey newsgroup
of practice
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22 Journal of Database Management, 17(1), 16-32, January-March 2006
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Journal of Database Management, 17(1), 16-32, January-March 2006 23
networks people use in their daily work, On the other hand, Tsai (2002) found
and (5) encouraging peers and supervisors that formal hierarchical structure in the
to exert pressure to share (McDermott & form of centralization has a significantly
O’Dell, 2001). In particular, rewards and negative impact on knowledge sharing,
recognition systems are found to be useful whereas informal lateral relations in the
in establishing and supporting a culture of form of social interaction have a signifi-
knowledge sharing (McDermott & O’Dell, cantly positive effect on knowledge shar-
2001; Swart & Kinnie, 2003; Szulanski, ing among units. In addition, organizational
1996, 2000). These may include economic units can produce more innovations and
rewards (Gupta & Govindarajan, 2000; enjoy better performance, if they occupy
Hall, 2002), career enhancement/security central network positions that provide ac-
(Hall, 2002), and enhanced reputation (Hall, cess to new knowledge and if they have
2002). high absorptive capacity (Tsai, 2001).
Human resource policies could help
Organizational Context to develop an organizational context in
An organizational context that facili- which knowledge integration is facilitated
tates and promotes knowledge transfer will (Swart & Kinnie, 2003). These policies in-
increase the likelihood of successful knowl- clude recruitment and selection policies that
edge transfers. Formal integrative mecha- result in homogeneity in the organization,
nisms and corporate socialization mecha- social support for knowledge, and commit-
nisms can form a fertile organizational con- ment to sharing knowledge; employee de-
text for knowledge transfer. Within multi- velopment policies that promote cross-
national companies, the greater the extent boundary learning; and employee partici-
to which a subsidiary is linked to the rest of pation in the implementation of human re-
the global network through formal integra- source practices.
tive mechanisms (e.g., liaison personnel, A fertile organizational context is a
task forces, permanent committees), the determinant for success in the Motivation
greater the density of communication in- and Matching stages of our process model.
terface between the subsidiary and other
units, and hence more knowledge inflows Reliability
and outflows (Gupta & Govindarajan, When the source is not perceived
2000). Corporate socialization mechanisms as reliable, trustworthy, or knowledgeable,
build interpersonal familiarity, personal af- then initiating a transfer from that source
finity, and convergence in cognitive maps will be more difficult and its advice is likely
among personnel from different subsidiar- to be challenged and resisted (Szulanski,
ies. Greater interpersonal familiarity and 1996, 2000). Alternatively, if the knowledge
personal affinity can increase the openness is not perceived to be useful or does not
of the communication between interacting have a proven record of usefulness, it also
partners, hence increasing the richness of will be difficult to motivate the recipient to
communication channels and resulting in a transfer (Szulanski, 2000; Wasko & Faraj,
fertile organizational context (Gupta & 2000).
Govindarajan, 2000).
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24 Journal of Database Management, 17(1), 16-32, January-March 2006
• Organizational
context • Causal ambiguity
• Intrinsic motivation
• Reliability • Absorptive
capacity • Causal ambiguity
• Extrinsic motivation • Partner relation
• Transmission
• Partner channels
similarity • Partner relation
• Reliability
Reliable knowledge sources are nec- costs for potential knowledge transfer part-
essary during the Matching and Implemen- ners and may not be justified, if the knowl-
tation stages of our process model. edge being transferred is codified (not com-
plex) (Hansen, 2002). In addition to social
Partner Relation distance, physical distance between trans-
Transfer of knowledge, especially fer partners may impact the effectiveness
complex knowledge, requires numerous of their communication and also has been
exchanges, which, in turn, depend on ease shown to be a determinant of successful
of communication and the intimacy of the transfer (Galbraith, 1990).
overall relationship between the partners. Partner relation plays a role in deter-
An arduous relationship may create addi- mining the success of the Matching and
tional hardship in the transfer (Szulanski, Implementation stages in our process
1996, 2000). Weak social ties, character- model.
ized by absent or infrequent contact, lack
of emotional closeness, and no history of Partner Similarity
reciprocity, could help a project team to Knowledge seekers tend to seek
search for useful knowledge in other sub- partners with similar characteristics to
units (Matching) but impede the transfer transfer knowledge. For organizations, the
of complex knowledge (Implementation), choice is similarity in business strategies
which tends to require a strong tie between between partners (Darr & Kurtzberg,
the two partners (Hansen, 1999). Building 2000). At the individual level, homogeneity
and maintaining strong ties require higher achieved through partner selection accord-
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Journal of Database Management, 17(1), 16-32, January-March 2006 25
ing to shared mental models and fit accord- Causal ambiguity is a determinant at
ing to a family/social model are means to- the Implementation and Retention stages
ward establishing a commitment to knowl- of our process model.
edge sharing (Swart & Kinnie, 2003). In
an electronic community, knowledge flows Absorptive Capacity
best when seekers and experts are consid- Absorptive capacity was coined by
ered members of the same community and Cohen and Levinthal (1990) as “the ability
thus share the same values, codes, and of a firm to recognize the value of new,
narratives (Wasko & Faraj, 2000). external information, assimilate it, and ap-
Partner similarity is a determinant for ply it to commercial ends” (p. 128). Ab-
success in the Matching stage of our pro- sorptive capacity is critical to the firm’s in-
cess model. novative capabilities and is largely a func-
tion of the firm’s prior related knowledge.
Causal Ambiguity A firm’s absorptive capacity is not simply
The concept of causal ambiguity was the sum of the absorptive capacities of its
used originally by Lippman and Rumelt employees. It also depends on how well
(1982) to describe the phenomenon sur- knowledge is transferred and utilized across
rounding business actions and outcomes that and within organizational subunits. In stud-
makes it difficult for competitors to emu- ies of knowledge transfer between units
late strategies. When the precise reasons within an organization, it was found that
for success or failure in replicating a ca- knowledge transfers from the parent cor-
pability in a new setting cannot be deter- poration are higher in the case of greenfield
mined even ex post, causal ambiguity is subsidiaries than in acquired ones. The rea-
present. This indefinable knowledge may son is that acquired subsidiaries are more
be tacit knowledge embodied in human skills likely to have a lower absorptive capacity
or collectively held knowledge. Causal for intracorporate knowledge due to its rela-
ambiguity also may be the result of imper- tively non-duplicative knowledge base vis-
fectly understood idiosyncratic features of à-vis the parent corporation compared to
the new context in which the knowledge is greenfield operations (Gupta &
put to use (Szulanski, 1996, 2000). Govindarajan, 2000). Organizational units
Transferring complex non-codified that have more prior experience in knowl-
knowledge (i.e., high causal ambiguity) is edge transfers likely will have higher ab-
found to be more difficult than codified sorptive capacity and, hence, will be more
knowledge (Galbraith, 1990; Hansen, 1999; likely to succeed in knowledge transfers
Szulanski, 1996, 2000). Such transfers are (Galbraith, 1990).
more effective for partners with strong ties Absorptive capacity is a determinant
than with weak ties (Hansen, 1999) and in the Implementation stage of our process
may be facilitated by rich transmission chan- model.
nels. Complex knowledge, even after trans-
fer, is more difficult to stay in use at the Transmission Channels
recipient facility (Galbraith, 1990; Szulanski, Richer transmission channels improve
1996, 2000). communication between transfer partners,
resulting in greater success in knowledge
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26 Journal of Database Management, 17(1), 16-32, January-March 2006
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Journal of Database Management, 17(1), 16-32, January-March 2006 27
Table 2. cont.
2. The framework informs the research- determinants that come into play for
ers by aiding them to identify the poten- each stage of the process.
tial role of IT that may influence the ef-
fectiveness of knowledge transfer IMPLICATIONS FOR
through influencing the determinants in KNOWLEDGE MANAGEMENT
one or more stages of the process model. SYSTEMS
3. In designing knowledge management Our knowledge transfer framework
systems (KMS), this framework guides provides the basis for a methodology for
the designer in identifying which stage(s) managing the process of knowledge trans-
of knowledge transfer the system is de- fer. This methodology will include tools and
signed to facilitate and, hence, the set of techniques for controlling the different fac-
determinants that the KMS needs to tors that can impact the outcome of each
address. In particular, we can use the stage of the process. Just as a CASE tool
results in this framework to design a embodies the tools needed to support the
knowledge transfer management sys- activities in a systems development meth-
tem, as we will outline in the next sec- odology, we propose to integrate current
tion. knowledge management (KM) tools into a
4. The framework helps managers in plan- knowledge transfer management system
ning and managing the knowledge trans- (KTMS) to support the different needs at
fer process by focusing on the set of
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28 Journal of Database Management, 17(1), 16-32, January-March 2006
each stage of the knowledge transfer pro- cal locations, size, economic level, owner-
cess. In the following, we describe the ways ship, and so forth. In addition, the KTMS
in which KM tools can be applied at each should provide tools that help sources and
stage of the process. Figure 3 shows the recipients to evaluate each other. For ex-
components of the KTMS. ample, social network analysis tools may
In the Motivation stage, potential help to evaluate partner similarity, and a
knowledge recipients first need to identify knowledge transfer scoreboard may help
the gaps between existing knowledge and to evaluate reliability and motivation to
target knowledge needed to accomplish a share. The KTMS also should provide tools
task. This need may be supported by pro- to support the interactions and negotiations
viding (1) brainstorming tools, search tools, between them during the matching stage.
databases, knowledge repositories, and so During the Implementation stage, the
forth for identifying target knowledge; (2) KTMS should provide tools to maintain a
knowledge maps, enterprise and industry plan and inventory of what the knowledge
portals for understanding the relationships transfer will entail. Gap analysis tools may
between existing knowledge, and target be provided to help delineate the specific
knowledge. Knowledge resources should knowledge gaps and to identify the re-
be attributed to the enterprise or to indi- sources that need to be transferred. The
vidual employees to clarify and promote absorptive capacity of the recipient should
ownership of knowledge. In addition, the be evaluated by comparing its current
KTMS should provide tools to track these knowledge resource with the resources to
knowledge needs as the knowledge trans- be transferred. Groupware, workflow man-
fer process proceeds. agement tools, knowledge repositories,
At this stage, the KTMS also should communities of practice, and so forth may
provide data on the rewards for engaging be used to support resource and communi-
in knowledge transfer activity. This can be cation flow between the transfer partners.
in the form of a knowledge transfer As the recipient will likely adapt the trans-
scoreboard showing rewards earned by ferred knowledge to suit its needs, a record
employees (and their departments) who of the adapted knowledge as well as the
share knowledge, pointers to information implementation process should be docu-
on the enterprise portal showing incentives, mented in the KTMS.
and other human resource policies that en- During the Retention stage, the new
courage knowledge sharing. knowledge becomes institutionalized. The
In the Matching stage, the KTMS KTMS updates the knowledge/expertise
should provide a comprehensive knowl- directory to reflect this knowledge upgrade
edge/expertise directory that contains the of the recipient as well as the social net-
various knowledge resources (organiza- work views to reflect the changes in social
tional, individual, and databases) and their ties, path lengths in knowledge networks,
locations. For each knowledge resource, and so forth. (Throughout the knowledge
the directory should include descriptions of transfer process, the KTMS may continu-
their organizational structure, organiza- ously update the social network views at
tional/departmental functions and strategies, each stage.) It also may provide tools to
past records of knowledge sharing, physi- establish a community of practice for the
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Journal of Database Management, 17(1), 16-32, January-March 2006 29
KTMS
Knowledge/
Data stores Knowledge transfer
expertise directories
Knowledge asset Knowledge transfer Knowledge
scoreboard inventory process record repository
knowledge that has been transferred suc- Only five of the studies in our sample
cessfully. were done in contexts where information
technology was applied in knowledge trans-
CONCLUSION fer. More empirical studies on the effec-
Much empirical work has been done tiveness of KM tools to support each stage
to look into the determinants of successful of the knowledge transfer process should
knowledge transfer. We have summarized be performed to provide a stronger foun-
the results of 20 such studies and integrated dation for the design of knowledge man-
them into a four-stage process framework. agement systems.
The framework shows that there are dif- Our knowledge transfer framework
ferent determinants for success at each also provides the basis for a methodology
stage of the knowledge transfer process. for managing the process of knowledge
Based on this framework, we propose how transfer. This methodology will include
a KTMS may apply various knowledge management procedures as well as KM
management tools to support the needs of tools and techniques for controlling the dif-
knowledge transfer in organizations. Future ferent factors that can impact the outcome
work will detail a design of such a system, of each stage of the process. Future work
build it, and test it in a real-life environment will include integrating previous work on
to evaluate its adequacy for knowledge knowledge management methodologies in
transfer support. Furthermore, a KTMS order to develop a methodology for knowl-
design should take into account that knowl- edge transfer. Future field studies should
edge transfers may occur in an attempt to validate and elaborate on this
interorganizational context. Interfaces to methodology.
other knowledge management systems also
should be investigated.
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30 Journal of Database Management, 17(1), 16-32, January-March 2006
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Journal of Database Management, 17(1), 16-32, January-March 2006 31
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Millie Kwan is an assistant professor of information systems in the School of Business, Univer-
sity of Hong Kong. She received her doctoral degree in management information systems from
Boston University. Prior to joining the University of Hong Kong, she was the head of library
computer systems at University of Rhode Island and has subsequently worked in research
projects with large U.S. corporations including Lucent Technologies and IBM. Her research
interest is in application development methodology, particularly in knowledge management
and e-business applications that employ workflow and collaborative technologies. Her work
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32 Journal of Database Management, 17(1), 16-32, January-March 2006
has appeared in conferences and journals including Decision Support Systems and Journal of
the Operational Research Society.
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Inc. is prohibited.