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Fashion Business Plan Example - Clothes Business Plan
Fashion Business Plan Example - Clothes Business Plan
Opportunities: Threats:
● Outstanding service will lead to repeat ● Cost and effectiveness of marketing to
business women motorcycle riders and other
● Business opportunities by growth of consumer groups
online e-commerce ● New competitors or incumbent firms
● Large and growing consumer base due paying more attention to the niche that
to upswing in the motorcycle industry [fashion business plan example]
● Many potential product lines for COMPANY is focusing on
expansion ● Very high startup costs, liquidity risks
● By starting out with accessories and ● New economic crisis impacting on the
postponing apparel, Mrs. [fashion business US retail market
plan example] COMPANY FOUNDER ● Inability to get the preferred padding
increases the chances for sustainable market materials
success
Location of Headquarters
The business is being founded in [fashion business plan example] LOCATION City.
[fashion business plan example] LOCATION City has a long tradition of being a hub for
fashion design and up-and-coming innovative business model. Although it is an
expensive headquarters location both in daily operation costs and initial start-up costs,
the unique advantages that the location offers outweigh the disadvantage of these
elevated costs.
Very good infrastructure, numerous potential business partners, ease of travel in and
out of the city, high-quality materials available, a variety of relevant industry events and
an ample supply of highly qualified labor were all factors which persuaded the choice
towards [fashion business plan example] LOCATION City. Also the founder is
personally bonded to the area as she has been living in [fashion business plan example]
LOCATION City for 3 years.
Business Partners
We will partner with local organizations such as the Chamber of Commerce and
Downtown Merchants Association as often as possible. We already have connections in
all the necessary places. These strategic partnerships will allow us to piggyback on
publicity for local events, as long as they are within our targeted demographic.
These organizations are dedicated to promoting local businesses within our community
and sponsor several events downtown each year. As a member of these organizations,
[fashion business plan example] COMPANY will gain exposure, make business
contacts, and will benefit from Chamber and Association advertising, Web site
promotions and events
.
[LIST REMOVED]
Consulting
[fashion business plan example] COMPANY will employ the services of the various
consulting firms and freelancers in its first few years of business. The services that
[fashion business plan example] COMPANY will employ are to aid the founder to
acquire important know how and business acumen to help her achieve the ambitious
goals she set for the company. At this point, three different consulting entities have
been chosen for the future cooperation or are already working together with Mrs.
[fashion business plan example] COMPANY FOUNDER. These consulting entities are,
listed in order of acquaintance: [fashion business plan example] PARTNER Marketing
Consulting, [fashion business plan example] PARTNER Small Business Consulting and
[fashion business plan example] PARTNER Entrepreneur Coaching.
[fashion business plan example] PARTNER (www.XXXX.com) will manage the setting
up of the brand, including a great variety of services such as logo design, clothing label
design, brand book, web design, market intelligence gathering, marketing testing and
copywriting among others. [fashion business plan example] PARTNER is very well
known in the [fashion business plan example] LOCATION City area and overseas and
has been successful in the market for 7 years. Its list of clients include firms such as
[LIST REMOVED].
[fashion business plan example] PARTNER (www.XXXX.de) is a German freelance
business consultant and professional business writer with 6 years of experience.
[fashion business plan example] PARTNER has completed over 240 business and
financial plans and dozens of other, complex business writing and consulting projects.
Due to extensive training in marketing and sales techniques, [fashion business plan
example] PARTNER was able to add important skills such as Google Adwords, email
marketing, social media marketing and webinar marketing to his abilities.
The [fashion business plan example] PARTNER Engine (www.XXXXXX.com) is a
coaching provider that helps ensure partners concretize their business models and
briefs them on what it means to be successful in the competitive startup environment.
The [fashion business plan example] PARTNER Engine is likewise well known amongst
some of the top grossing businesses worldwide and has been in the market for 9 years.
Its list of clients includes [LIST REMOVED}.
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Marketing Plan
Price Strategy
[fashion business plan example] COMPANY will set prices that will underscore the high
quality of the products. With very high design and production costs, the price must be
set to ensure that the break even can be reached in a reasonable time. Therefore
[fashion business plan example] COMPANY will also use its price strategy to stay true
to its target group focus, which is primly made up of educated women of the upper two
quartiles on the income scale.
Communication Strategy
Mrs. [fashion business plan example] COMPANY FOUNDER has a strong marketing
background and recognizes the significance of effective marketing. Additionally, she will
take the services of a marketing consulting firm for the initial setting up of her branding
(logo, corporate colors, brand book, etc.). She will seek to implement a variety of
marketing measures including PR-Strategy and of course also all the conventional
methods such as print-ads, trade shows and researching and contacting potential
clients. In order to not overstretch the tight resources available during the initial start-up
phase, the marketing budget for ongoing expenses is to be kept to no more than 5% of
gross annual sales.
The marketing message, logo and slogans will revolve around the idea of women
motorcycle riders as beautiful trendsetters and feminine ground-breakers. Women riders
are in their prime and at their best, meaning these women deserve to be recognized as
a force within the fashion consumer market. [fashion business plan example]
COMPANY’s initial marketing efforts will remain local until a presence in the female
motorcyclist community is established. These initial efforts will rely heavily on local print
and broadcast media coverage, traditional advertising, signage, a direct mail marketing
campaign and networking. A significant portion of the advertising budget will be
allocated to print and broadcast media.
In the wake of launching its business and for every new season, [fashion business plan
example] COMPANY will organize marketing events and shows to create awareness.
The Chamber of Commerce, merchant associations and media contacts will help
promote marketing events in local newspapers and radio advertising. Comprehensive
advertising and semi-annual direct mail marketing campaigns will follow the grand
opening.
A very important focus is placed on [fashion business plan example] COMPANY’s
consistent presence at trade shows, industry networking events and fairs for fashion
designers. The US hosts more fashion events than any other country in the world. The
industry is well supported by private financers that promote emerging designers and
host regional fashion shows. However, unlike other developed countries, most of the
large fashion events in the US were only launched in the last few years, the surge is
extraordinary. In 2008, the US hosted at least 44 large-scale fashion events versus only
11 events in 2004. France and Italy for example had fewer events (2 and 4 respectively
in both 2004 and 2008). The sponsors/financers in the fashion industry act as key
drivers by promoting designers and regional fashion events. Therefore it will be very
important for [fashion business plan example] COMPANY to be present at all these
events and continually build a network in the industry.
Marketing opportunities will be continually utilized as [fashion business plan example]
COMPANY expands its business and customer numbers grow. Measures such as
bonuses for recommendations will increase sales as the effects of word of mouth
propaganda become more apparent. To this end the website of [fashion business plan
example] COMPANY will serve the multitude of different purposes. The domain names
[fashion business plan example] COMPANY.me and [fashion business plan example]
WEBSITE have been reserved and site development will begin as funds become
available.
Foremost, the website is to showcase the brand [fashion business plan example]
COMPANY and its accessories and clothing lines and provide customers with the ability
to purchase items online (and retailers to order sample products). As the site
progresses, features such as fashion advice, a blog, designer interviews, newsletters,
and Internet-only specials will become available. Eventually, the internet activities will
establish and nurture an online social community where motorcycle-enthusiastic women
can gather and discuss topics of the day, network and share experiences.
Business Organization
LEGAL ENTITY & OWNERSHIP
[fashion business plan example] COMPANY will be a Limited Liability Corporation
formally organized in [fashion business plan example] LOCATION State (have not filed
yet). Mrs. [fashion business plan example] COMPANY FOUNDER is the company’s
principle owner. If an appropriate partner is found, they will have a minority share.
The business operates within the fashion design industry and is classified under NAICS
code 541490 – fashion design services. All Jackets and any gear that is meant to
protect from abraision and impact while riding a motorcycle will be tested and CE
certified.
EXIT STRATEGY
Mrs. [fashion business plan example] COMPANY FOUNDER intends to launch and
grow [fashion business plan example] COMPANY for many years into the future. In the
event that investors require repayment of their initial investments, plus a large return on
their investments, we will seek a partner to buyout the investors’ shares. Another
alternative is a management buyout, which will be agreed upon in advance.
In the long term, [fashion business plan example] COMPANY, as a profitable business,
will become an appealing acquisition for large retail chains.
The Founder and Director
Mrs. [fashion business plan example] COMPANY FOUNDER is the owner, creative
director and spokesperson of [fashion business plan example] COMPANY. She will be
the most import and figure to convert the market entry of [fashion business plan
example] COMPANY to the real success. Mrs. [fashion business plan example]
COMPANY FOUNDER’ comes from a graphic design background and has had
experience as an entrepreneur, managing an art gallery in Chicago and a graphic
design business in [fashion business plan example] LOCATION City.
Mrs. [fashion business plan example] COMPANY FOUNDER spectrum of tasks of the
day-to-day business include: Supervising staff, maintaining inventory and general
bookkeeping, oversee the merchandise purchase, selling and shipping, maintain
awareness of trends within the industry, manage employees, interns and contractors
work, work with public relations/marketing firms to ensure superior marketing plans are
in place and being implemented. She will also attend industry events and travel to find
more suppliers and clients.
Mrs. [fashion business plan example] COMPANY FOUNDER is a native english
speaker and also speaks french. She is proficient in the administration of office
organization software and graphic design. Mrs. [fashion business plan example]
COMPANY FOUNDER is in possession of a drivers license for both cars and
motorcycles and has a motorcycle with which she plans to utilize to communicate her
brand.
Staff
[fashion business plan example] COMPANY will employ the following positions:
[LIST REMOVED]
The following positions will be contracted out:
Marketing Director: [fashion business plan example] PARTNER Design Factory/[fashion
business plan example] PARTNER
There are several positions that are yet to be filled. However, we feel [fashion business
plan example] LOCATION City has enough budding designers and hungry job
applicants that finding qualified employees will not be an issue. Our administrative
assistant and manager will be paid an hourly wage, plus commission. Bonuses will be
provided with each year of service following an annual review to encourage employee
retention.
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FINANCIAL PLAN
Our company will earn revenue from our customers’ purchases of our products. [fashion
business plan example] COMPANY’s first-year income statement illustrates a profit
margin of TK, with a net income of $TK per month – after taxes. Finally, we have
determined our break-even point will equal no less than $TK in total monthly sales. We
project our annual profits to reach $TK by year three.
Our company will generate revenue from the sale of clothing and other merchandise to
retail stores. First year sales are projected at $TK, and we expect sales to surpass $TK
by the end of year three. We will achieve month-to-month profitability within the first
year.
SOURCES & USE OF FUNDS
[fashion business plan example] COMPANY requires a minimum of $XXX,XXX to
launch successfully for the first three years until cash flow becomes more than costs.
Funding will be sought in stages. Stage one will be calculated to include start-up costs
through prototyping and gaining initial orders. This includes and is not limited to:
material costs for prototypes, patternmaking costs, shipping and taxes of materials,
TKTK. Stage two will be calculated to include all costs needed after orders are made.
These costs will be much higher as we will be now going into full production. This
includes and is not limited to: TKTK.
We are currently seeking additional funding from outside angel investors and business
loans. Start-up funds will be used for manufacturing the line, materials to create the line,
creating prototypes of the next season and operating expenses such as rent, utilities
and payroll. Further, our initial investment will also be used to purchase equipment and
inventory software – all of which will produce future benefits for the company.
Business plan contests, IndieGoGo and Kickstarter are also methods that will be
employed to gain capital for start up.
FINANCIAL PLAN
REQUIREMENTS
[fashion business plan example] COMPANY will need $XXX,000 to get our business off
the ground. We are currently seeking funding from outside investors and business
loans.
USE OF FUNDS
Funds will be used to pay for fabrics, materials, prototype construction, shipping,
warehouse, contractors, travel, TK. The remainder of the start-up funds will be utilized
to cover operating expenses, such as rent, utilities, payroll, marketing costs and wages.
INCOME STATEMENT PROJECTIONS
Based on our marketing plans, location, store size and product offerings, we expect to
collect annual sales of $TK in year one, $TK in year two and $TK in year three.
Our average cost of goods sold will be TK%, which leaves us with a gross margin of TK
%. Our minimum monthly fixed costs are $3,300 per month (this doesn’t include rent,
utilities, materials, payroll), so we will need to generate sales of $TK per month to break
even. We will become profitable on a monthly basis before the end of our first year.
In our third year, we will earn net income of $TK. The accompanying income statement
demonstrates our company’s profitability.
CASH FLOW PROJECTIONS
Our business will not collect immediate payment from customers, so our cash flow
statement will be different from our income statement. More about cash flow here.
BALANCE SHEET
[fashion business plan example] COMPANY will launch with $600,000 in equity capital
and $50,000 in loans (I don’t know if this is correct). Details are shown in our enclosed
balance sheet.
ASSUMPTIONS
Our projections are based on the assumption that the economy, consumer spending
habits and population growth in [fashion business plan example] LOCATION will
continue for the foreseeable future.
We must also assume that our future buyers will continue to buy inventory from us at
prices that allow us to maintain our present margins. It is also important that we are able
to hire reliable employees at reasonable wages.