A

Project
on
Study of youth profile
of FM Radio in Raipur.

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 OBJECTIVES

1) Identification of the most preferred FM channel

& show.

2) Considering the most preferred channel, test

whether the sample of male & sample of female
are taken from the same universe or not.

3) To test there is any association between type of

programme & professional profile of
individuals.

4) To identify the personal profile of the listeners

of particular channels.

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 INTRODUCTION
A consumer behavior is a study of how individual
make decisions to spend their available resources on
consumption related items. Studying the consumer
buying behavior is a complex process, as it involves
not only the economic factors but also the emotional
factors. However marketers need to study the
consumer behavior, as it help them position their
products better and to develop effective marketing
strategies.
Consumer buying behavior is affected by
various factors that determine the product and brand
preference of consumer. The factors that influence
the consumer buying behavior include cultural,
social, personal and psychological factors.

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 RADIO

Radio has made a comeback in the lifestyles of

Indians. Radio has the reputation of being the oldest
and the cheapest medium of entertainment in India.
The radio industry has been completely reshaped by
the various private players that entered the sector
after the government allowed foreign investment into
the segment and opened the licenses to the private
players.

The Indian government has already given 338

licenses for FM radio channels in 91 big and small
towns and cities. The current size of the radio market
is India is Rs 300 crores and is expected to achieve
the highest growth rate of 32 per cent in coming
years. The quality of the sound and the music has
improved significantly with the emergence and use of
satellite radio. The audience profile has also shifted
to the high-income group. Local advertising, lower
amount of money spent by the companies to advertise
on radio is an added attractiveness for the players.

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All India Radio
The reign of the unchallenged state sponsored
monarch was challenged in a big way in 2007, but
some of the RAM figures indicate that AIR’s own
FM, operational even in border areas where
terrrestrial reach is a problem, continues to hold its
own. AIR also continues to enjoy a monopoly on
news and current affairs aes well as live cricket
commentary, an area that gives it a huge edge over
private FM competitors. The other player in the
satellite space, Worldspace Radio, did not fare much
better, despite innovations like a tie up with MSN
India for streaming its content online.
Community radio, 26 stations of which became
operational this year, should become a force to
reckon with this year. The government is also
considering the proposed 5,000 licenses it plans to
issue to be divided into sectors, such as farming
community, fishing community, women and children
and others, and issue the licenses accordingly.At
present 26 stations, all by educational institutions are
using community radio.

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 The FM Radio operating in Raipur

Frequency (MHz) Station

94.3 My FM
95.0 FM Tadka
98.3 Radio Mirchi
104.8 FM Rangeela

RESEARCH METHODOLOGY

Data collection Techniques

Sample survey
In order to gather accurate information, a surveyor relies on
censuses and sample survey method. Sampling allow
stasticians to draw conclusion about a whole by examining
a part. It is essential that a sample survey be correctly
defined & organised.

Sample size
The level of precision needed for the survey estimate will
impact the sample size. Our sample size for this survey is
60.

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Sampling Techniques
Non-Probability Sampling: In non-probability sampling,
there is an assumption that there is an even distribution of
characteristics within the population. Since elements are
chosen arbitrarily, there is no way to estimate the
probability of any one element being included in the
sample.

Drawback: Reliability cannot be measured in non-

probability sampling. Statisticians are reluctant to use it
because there is no way to measure the precision of the
resulting sample.

Despite this drawback, non-probability sampling methods

can be useful when descriptive comments about the sample
itself are desired.
Secondly, they are quick, inexpensive and convenient.

The most common types are:

• Convenience or haphazard sampling

• Volunteer sampling
• Judgement sampling
• Quota sampling.

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SAMPLING UNIT

Peoples of Raipur.

Geographical Area Covered

Raipur.

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 CONCLUSION
From the sample of 60 individuals it is concluded that
the listeners of different channels have different
personal profile, which means they have different
income level, life style, likes, dislikes, clothing,
needs etc. To discuss this let us consider the channels
one by one.

My FM:

Out of 21 listeners of My fm:

1) 11 falls under the category of below 10,000

monthly income level, 7 falls under the
category of 10,000-25,000 & 3 falls under the
category of above 25,000.
2) 2 individuals use different brand of clothing,
mobile & shoes because these shows their life
style, 10 because of durability, 5 for quality &
4 because they are cheap in prices.
3) And the listeners of My fm usually hang out at
shopping malls, Domino’s & shopping markets.

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FM Tadka:
Out of 13 listeners of FM Tadka:

1) 3 falls under the category of below 10,000

monthly income level, 4 falls under the
category of 10,000-25,000 & 6 falls under the
category of above 25,000.
2) 5 individuals use different brand of clothing,
mobile & shoes because these shows their life
style, 4 because of durability, 2 for quality & 2
because they are cheap in prices.
3) And the listeners of FM Tadka usually hang out
at shopping malls, cinema halls.

RADIO MIRCHI:
Out of 11 listeners of Radio Mirchi:

1) 2 falls under the category of below 10,000

monthly income level, 6 falls under the
category of 10,000-25,000 & 3 falls under the
category of above 25,000.
2) 5 individuals use different brand of clothing,
mobile & shoes because of durability, 3 for
quality & 3 because they are cheap in prices.
3) And the listeners of Radio Mirchi usually hang
out at malls, pubs etc.

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FM Rangeela
Out of 7 listeners of FM Rangeela:

1) 4 falls under the category of below 10,000

monthly income level, 2 falls under the
category of 10,000-25,000 & 1 falls under the
category of above 25,000.
2) 1 individuals use different brand of clothing,
mobile & shoes because these shows their life
style, 2 for quality & 4 because they are cheap
in prices.
3) And the listeners of FM Rangeela usually hang
out at Eating points, cyber café.

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 Questionnaire

PROFILE

Name:…………………
Age :…………………

Gender: ( ) Male ( ) Female

Monthly Income: ( ) Below 10,000 ( ) 10,000-25,000

( ) Above 25,000

Occupation: ( ) Business
( ) Service
( ) Student
( ) House wife

Education Background: ………………………

Which brand is indispensable to you & why?

Clothing…………………………………………………………
Mobile…………………………………………………………..
Shoes……………………………………………………………

Which are the places that you hang out & why?
…………………………………………………………………
…………………………………………………………………

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Q. 1 Rank the following FM channels from 1 to 4.
1 for the most preferred channel & 4 for the least preferred.

( ) My FM
( ) FM Tadka
( ) Radio Mirchi
( ) FM Rangeela

Q. 2 Which is your favourite show your most preferred channel &

why?
Ans.
……………………………………………………………………
……………………………………………………………………

Q. 3 Which type of programme your prefer most?

Ans. ( ) Entertainment ( ) News ( ) Music

Q. 4 Who is your favourite RJ & why?

Ans.
……………………………………………………………………
……………………………………………………………………

Q. 5 Where do you listen FM?

Ans. ………………………..

Q. 6 When do you listen?

Ans. …….......................

Q. 7 How much time a day you listen to FM?

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Ans. ………………………………..

Q.8 Do you participate in the Games/Quizzes on FM channels?

Ans. ……………….........................

Q.9 Do this channel regularly make you aware about traffic?

Ans. ……………………………....

Q. 10 Are you a regular listener?

Ans. ……………………………

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 BIBLIOGRAPHY

1) Marketing management, ICFAI university Press

2) Quantitative Aptitude , ICFAI university Press

3) www.google.co.in

4) www.wikipedia.com

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