OFA1 – Executive Report

Name of the Intern : Snehal

Manager : Gayatri
Territory : Bangalore

BYJU’S
Byju’s classes offers a learning app that provides coaching for competitive entrance exams like IIT-JEE,
CAT, UPSC, GMAT, GRE, Engineering & Medical, and courses of grades 6th to 12th. BYJU’S offers
online courses and tablet classes with multi-test and assignment solutions, personal feedback, and in-depth
analysis. After using the BYJU’S app, 93% of parents reported a marked improvement in their child’s
performance in grades according to the company. BYJU'S has 15 million registered users with 900,000 of
them taking annual paid subscriptions and an 85% renewal rate. The average app engagement rate, as
reported by the company, is 53 minutes per day. BYJU’S is an edtech startup in Bangalore and was founded
by Byju Raveendran in 2011. Its current total equity is $5.4 billion. BYJU’S also won many awards like the
CRISIL Emerging India Award and the Deloitte Technology Fast 50 Award. It is available on Android and
iOS platforms.

Unacademy

Launched as a YouTube channel by Hemaash Singh in 2010, Unacademy is now a famous name
in the education technology segment of India. Unacademy is one of the most popular e-learning
startups in India. Unacademy has provided lessons to more than 30,00,000 (3 million) students to
date. It has tied up with some of the most experienced teachers to tutor its students. You will find
over 2400 online courses. Most of the courses are free on this platform; however, you may have to
pay for the certificplatfor.Unacademy has a goal of providing free education. And It has ventured
into numerous fields like banking, CA, CAPF, UPSC, CLAT, CAT, JEE, pre-medical and more.
The video tutorials are available in various languages and students can follow tutors to get directly
courses from them. Unacademy’s business model is primarily based on the plus Subscription
feature offered on its platform.Unacademy is a edtech company in Bangalore that serves as online
learning marketplace for courses. It was founded by Heemash Singh, Sachin Gupta, and Gaurav
Munjal. The YouTube channel was shifted to an online learning platform in 2015. You can still find
many videos on Unacademy’s YouTube Channel.

UpGrad

UpGrad is an online edtech platform that provides higher education programs. It provides an
immersive learning experience through the latest technology that powers well-designed courses.
UpGrad was founded in 2015 by Ronnie Screwvala, Mayank Kumar, Phalgum Komapalli, and
Ravijot Chugh.

Toppr

Toppr is an online exam preparation platform for K-12 students. Toppr focuses
on school curriculum syllabus and entrance examinations like JEE, UPSC, NEET, SAT,
etc. It offers structured courses complemented by interactive video lectures, practice
question sets, doubt clearing by professionals, and all-India test series.
Toppr is based out of Mumbai and was founded by Zishaan Hayath in 2013. The Toppr
app includes goal-based learning, adaptive questions' practice, performance reports,
concept sheets, and previous year question papers. It also offers courses for medical
and engineering examinations, board examinations, and Olympiads.

Meritnation
Meritnation is an online education startup based in Delhi. Meritnation was founded by
Pavan Chauhan in 2008. It has grown to become one the most useful websites for
online education. Meritnation provides learning content for students for classes 1 st to
12th across CBSE, ICSE, and other leading state boards.

Meritnation offers its users study material, tests, proficiency tests, and Olympiad packs
via a social network like experience. The Meritnation app also tracks a student’s
progress and displays personalized recommendations along with analytical data
reports to point out his or her strengths and improvement areas.

Leverage Edu

Leverage Edu started off as a college admissions platform and has now grown to be a full-stack
marketplace within a year. Leverage Edu was founded by Akshay Chaturvedi in 2018. The
platform uses an AI tool to help students in their careers through mentorship products, end-to-end
college admission guidance, programs to help become first-job ready, and one-to-one virtual
advisory for multiple career streams.

The app has over 1500+ mentors from Ivy League Universities and individuals from organizations
like Apple and Goldman Sachs. The founder was quoted saying, “The platform is in the middle of
executing an inspiration product roadmap and will continue to scale and bring onboard great talent
aggressively, invest in continuously bettering our experience, and doing more or what we are good
at!”

NoPaperForms

NoPaperForms is a SAAS-based (software-as-a-service) enrollment automation

solution startup that aims to transform the admission process in education institutions
in India and abroad.
The platform helps institutions increase their outreach capabilities, enhance
recruitment efforts, expand customer service offerings, and improve end results. The
entire process is 100% transparent. NoPaperForms has partnered with more than 190
institutions and claims to have handled 350k+ queries. It has received more than 1.2
million applications and has grown by around 500% in a year’s time to Rs. 100 crores.
This valuation was achieved after NoPaperForms raised its Series B funding in
December 2018.
Quizizz

Quizizz is an interactive teaching platform that allows its users to conduct student-paced formative
assessments in an engaging manner for students of all ages. The website can be operated on any
browser, PC, laptop, tablet and smartphone.

The platform combines game-design elements and helps teachers turn students’ homework and
tests into self-paced games. Then there is the option of instant feedback. Teachers can use their
own content or choose from millions of educator-created quizzes. Quizizz’s aim is to motivate
learners and play a part in their growth. Quizizz has over 10 million users and its solution is well-
adopted in US-based schools.

Camp K12

Camp K12 provides entrepreneurship and app development programs to school students during
their vacations and weekends. It focuses on developing kids into innovators.
CampK12 was founded by Anshul Baghi in 2010. The company started out as a coding bootcamp
for kids. As of today, CampK12 has catered to 50,000+ students.

Coursera

Coursera is another education platform that offers a variety of courses. The USP of Coursera is
the experienced professionals it hires. If you want to learn from highly experienced people from
around the world, then Coursera is for you. Just like Unacademy, you can watch the videos of
some courses for free but you will have to pay for the certifications and assignments.

Cutemath

Cuemath is a program that teaches math to children. Cuemath has more than 3000 centers in
India and each session in a center has only 6 students at a time. The startup’s emphasis is not on
Abacus or Vedic math; it focuses on improving the mathematical concepts of children instead of
merely teaching them to calculate fast. Cuemath was founded by Manan Khurma in 2013. The
fees range from Rs. 2500- Rs. 3000 depending on where the branch is located.

Logic Roots

Logic Roots was founded by Gunjan Agarwal in 2011. Logic Roots is a game manufacturer that
designs and produces board games to help kids understand the basics of mathematics. Its
products are available on almost every e-commerce platform—Amazon and Flipkart are some of
those stores. Besides games, Logi Roots also provides worksheets for kids on its website.

IndigoLearn

IndigoLearn is a Hyderabad-based accountancy focused edtech startup. The startup uses the latest
technology and animation techniques to make finance and accountancy fun to learn. IndigoLearn was
founded by Somayajula, Sathya Raghu Mokkapati, Suraj Lakhotia, and Sarat Udumari in 2017.
My Peegu
My Peegu provides tools that help parents and teachers monitor their kids' well-being. A
team of professional psychiatrists provides treatment to kids for mental development.
My Peegu's services are available in 6 countries including India.

Thinkerbell Labs

Started as an independent research project named “Project Mudra”, Thinkerbell Labs is now
working on a self-learning braille device. The device is named Annie and anyone can learn the
braille language with it. Thinkerbell Labs was founded by Sanskriti Dawle and Aman Srivastava.

MyCaptain
MyCaptain provides students a way to experience various fields of interest and test them
out. Most of the time, kids choose their path according to the social norms or in the
greed of tons of money. MyCaptain helps students discover their interests and indulge in
a career that suits them. People can make informed decisions when they are aware of
the realities associated with different career trajectories.

Adda247
Adda 247 is India’s leading education-technology company that assists with
government job preparation and provides articles, jobs alerts, quizzes, videos, e-books,
e-magazines, discussion forums, etc. The Adda 247 app offers a smooth UI and
intuitive work flows that are powered by cutting-edge tchnologies. The company has
designed other apps like Bankersadda.com (to prepare for banking exams),
SSCAdda.com (to prepare for various central government exams), and
TeachersAdda.co.in to bag teaching jobs in government schools. The Adda 247
YouTube channel contains videos on the current affairs and upcoming government job
vacancies.

. Brainly
Brainly is the knowledge-sharing community where 200 million students and experts come together to solve
questions. The company was founded in 2009 in Poland by Michał Borkowski. Brainly is currently available
in 35 countries.If you are stuck with a homework problem, brainly will help you solve it within minutes.
Brainly has an active user base of over 200 million. It has answered over 50 million questions to date.
Middle and high-school students, as well as their parents across India, have been leveraging Brainly’s
platform to strengthen their skills in core academic subjects such as Math, Science, local languages like
Hindi, and Social StudiesTheir mantra is ‘No one knows everything, but everyone knows something!’

Classplus
Initially launched as Xprep in 2015, Classplus has seen over 25,000 subscribers. Classplus is an Edtech
startup that focuses on building the complete institute management system. Since Indian education is highly
dependent on coaching classes, Classplus works on helping those institutes. With features like smart
attendance, insightful student reports, online video selling, fees records, online tests and more the app makes
running a coaching institute easier .The startup also helps parents keep track of their child’s progress. Today
they are a team of 25 people and have raised undisclosed funds from Rising Stars, a VC firm and other angel
investors.

CollegeDunia
This college search engine helps students find the right colleges for themselves. The
platform founded in 2014. It collates information about higher education in India or
abroad. CollegeDunia focuses on helping students get enough information about a tech
backed They feature.Since 2014, CollegeDunia has compiled authentic information of
27,000 colleges, 7000+ courses, 350+ exams of various streams. They’ve also
collected 2,00,000 reviews about different colleges to help students make better
decisions. Currently, they are focused on the growth of their mobile app as 38% of their
traffic comes from there. CollegeDunia raised ₹1 crore in angel funds just after
bootstrapping for six months

Culturealley – Hello English

Culture alley is one of the EdTech startups that focuses on teaching multiple
languages. It improves the experience of learning a language. It clearly allows you to
learn a language for free through their audio-visual lessons or you can hire a teacher.
 However, culture Alley is best known for its free language app “Hello English”. Hello
English is the top free educational app. It makes learning English easier through videos
and the option to take specific classes. It became the top learning app on the play store
within 8 months of its launch.

Dost Education

Dost education is a non-profit EduTech platform. It enables low-income parents to be

able to give their children a healthy early development. This EduTech startup in India
uses technology to help parents teach their children.They do this through an audio-
based curriculum that is sent to them via their mobile phones. Their 24-week course
aims to train parents with kids from the age of 2-6 on making everyday moments fun
and opportunities to grow. They have also won The Next Billion Edtech Prize 2019 in
London.

. Doubtnut

Doubtnut is one of Edtech startups in India that makes it easier to learn a language.
This online multilingual learning app makes use of cutting-edge technology to solve
students queries. Company founded in 2016 by Tanushree Gupta and Aditya Shankar
at Haryana, India. All you have to do is click is a photo of your query, and Doubtnut will
present a video solution within seconds. Sounds amazing, right?Doubtnut makes use of
NLP and image recognition in the field of AI to achieve this. It can currently answer
questions in 11 Indian languages, making it extremely popular in Tier-2 and Tier-3
cities.In January 2020, the company raised 15 million in series A funding.

. Edukart
Edukart, an Edtech startup in India, is an online platform aimed at providing higher
education to learners. You can get an online degree, diploma or a certification from top
institutions across the world. They started in 2011 by Ishan and Mayank Gupta. Edukart
provides courses such as MBA, Executive MBA, MCA, MSc IT, MA, MCom, BA, BCom
BBA, BCA and BSc IT from national and international universities, including NMIMS,
Indian School of Business, London School of Business among others. The degrees
awarded by this platform are recognized by all major educational committees, including
the UGC in India. Edukart also offers job placement assistance to students.

Ekeeda
Ekeeda is considered as a top EdTech Startups in India. Their aim is to provide world-class technical
education to students anytime and anywhere. Ekeeda was started by Prof. Mahesh Wagh in 2009 at Mumbai.
Mahesh started Ekeeda while he was still an engineering IT student.Today, the platform boasts of 400+
courses, 15000+ video lectures from over 40 top institutions in India. Ekeeda has over 40 million views on
Youtube. Some also call it the “Google of Engineering”. The key differentiator in the success of Ekeeda was
its focus on improving the customer experience.

Embibe
Embibe is currently India’s largest Artificial Intelligence(AI) based educational startup in India. Company
started by Aditi Avasthi in 2012 in Mumbai. Embibe uses data analytics and AI to give personalized
feedback to students. It enables the students to identify their weak subjects, knowledge gaps and helps them
improve their test-taking skills. It focuses on students that are preparing for competitive exams such as JEE,
NEET and exams for government jobs.Embibe uses the freemium business model, where all the educational
material is free of cost, they only charge for personalized feedback. Aditi Avasthi was listed in BBC 100
Most Influential Women In The World 2017 and “40 under 40” by Fortune magazine for her contributions
to the field of education.

Entri Learning App

Entri is a Kochi based startup that is trying to address the vernacular language market. Several people face
the issue of not knowing English to learn certain courses. The platform started with the Malayalam language
which is spoken by 50 million people and is very popular in the southern regions of India. The main focus of
the platform is to help students upskill to be able to get their dream jobs. Today the platform has courses in
Hindi, Tamil, Telugu, and Kannada.Till today Entri has helped more than 10,00,000 students get their dream
jobs. Entri recently raised $3.1 million. Currently, Entri’s revenues have surged 150% and have reached an
annual revenue of $2 million.
“Entri’s attractive economics and rapid growth are a testament to the depth of the untapped opportunity in
local language learning. Starting with the 100 million people who apply for government jobs every year,
Entri is expanding the universe of employable candidates by skilling people in their own language.

Extra Mark
Extramarks is among the fastest-growing educational technology companies, with a
global footprint. Company founded in 2009 by Atul Kulshreshtha at Noida, India.
 Extra marks has launched a range of apps. It launched Extramarks Smart Study in
2015 for CBSE students. They also have an IIT JEE preparation app which allows
students to take mock tests.Extramark has tied up with over 9000 schools, catering to
over 8 million students online. They were listed among the top Global 50 Education
Companies 2018 by Tyton Global Growth-50. Mukesh Ambani bought a 38.5% stake in
the company in 2011. They have partnered with BSNL, Samsung and Intel among
others to expand their reach.
“The purpose of holistic teaching is not to make one learn but enable one to
think

1. My view of digitizing education is to breed thinkers than doers

2. There’s a notch difference between theory and practice, only technology can
breach that
3. Technology holds the power to deliver deep immersive learning” is written
understeer Atul’s ideologies on the company website.

Flipclass

Flipclass is an online e-commerce tutoring platform, currently one-of-its-kind in

India. Company founded by Vineet Dwivedi in 2012 in Bengaluru. Flipclass is one
of the Edtech startups in India that allows tuition seekers to meet with tutors who
are willing to provide that service. They work as a match-maker between a
teacher and a student.Flipclass uses an elaborate model for onboarding new
tutors onto its platform. The company says that only 9 out of every 100 applicants
are able to bypass the selection criteria. Moreover, as a tutor provides more
tuitions, his/her reviews and ratings keep increasing on the Flipclass platform.
This enables the students to narrow down the best tutors. Flipclass caters to a
multinational audience, with students ranging from pre-primary to secondary
schools.

Fyraway

Fyraway is one of the Edtech startups which are known for their innovative
approaches. It focuses on gamifying the process of learning actual coding
languages for children. They do this with innovative games and programs for
children from the age of 4 to 16. Company founded in 2019 by Ankit Guha in
Bangalore. Fyraway helps children understand how technologies work on a
conceptual level. The platform got rapid attention from its launch. Today it has
more than 10,000 monthly active users. Currently, they are witnessing a 30%
growth per month. Ankit exited the company by selling it to a US-based firm
within 9 months of starting the company.

Getmyuni

GetMyUni ambitiously aims to remove hurdles and aspires to be a catalyst in

providing an online boutique for students who want to pursue their dream career
by helping them make the right academic choices. This is a Times Internet-
backed ed-tech startup. Company founded by Hardik Thakkar and Upneet Grover
in 2014.From college selection to internships, GetMyUni caters to a wide student
base. It offers exhaustive information about colleges, scholarships and forums
 along with an interactive platform for students. It also helps students and parents
stay updated with the latest news and information regarding college admissions.

Gradeup
Gradeup is also one of the EdTech Startups in India and it is a curated learning
content for competitive exams like JEE and NEET. Company founded by Shobhit
Bhatnagar, Vibhu Bhushan, and Sanjeev Kumar under the parent GradeStack Learning
Pvt Ltd in 2015.Since then, Gradeup has focused on making use of data analytics to
increase their user engagement across all platforms. The company intends to further
enhance its capabilities by applying data science to further help students improve their
performance. It currently has a presence in 2,500 hundred cities and proudly boasts of
13 million active monthly users. Gradeup is currently investing heavily in upgrading its
services and reaching a higher level of engagement for its students.

Hurix Digital Systems

Hurix Systems is a leading content creation and management platform. Company

founded in 2000 by Subrat Mohanty and has grown to become one of the top EdTech
companies in India. Their offerings are unique and focus on corporate requirements.
One of their products is a Learning Management system that helps corporations to
unify their classroom training, virtual classroom as well as mobile training solutions
under one roof. Another one of their offerings is a one-step custom assessment
platform which makes it easy to certify employees for specific training. This can also
use by educational institutes.Their global approach and unifying systems have helped
them make a mark on the industry. This Edtech Startup has raised $5.1 million
according to Crunchbase and has offices in New York, Texas, Pune, Mumbai, and
more.

Merit Nation

Merit Nation is an online learning portal for school children across classes 1-12. It
provides live classes, animated videos and study materials for CBSE, ICSE and all
leading educational boards. Founded by Pavan Chauhan in 2005 at New Delhi.The
company tries to understand the different learning needs of students across
demographics. This enables them to develop unique approaches based on the learning
style of each individual. Meritnation is also a Subsidiary of Aakash Educational
Services Limited since Jan 2020.

Study “N” Learn

Founded by the alumni of DCE, SmartSchool Education Pvt Ltd is an eLearning

Company Headquartered in Delhi. Study “ N” Learn is one of the EdTech startups in
India that is the brainchild of people from IIT, IIM and DCE – Innovation through
technology forms the core DNA of the company.Study “N” Learn aims to promote smart
studying habits among students. They provide engaging video lessons, interactive
tools, and practice lessons. They have 1 million active users, 2500+ participating
schools and 50,000+ educational modules

Study “N” Learn

Founded by the alumni of DCE, SmartSchool Education Pvt Ltd is an eLearning

Company Headquartered in Delhi. Study “ N” Learn is one of the EdTech startups in
India that is the brainchild of people from IIT, IIM and DCE – Innovation through
technology forms the core DNA of the company.Study “N” Learn aims to promote smart
studying habits among students. They provide engaging video lessons, interactive
tools, and practice lessons. They have 1 million active users, 2500+ participating
schools and 50,000+ educational modules.

Terra.do

Founded in 2020 by Anshuman Bapna in the middle of the pandemic, Terra.do is one
of the most unique Edtech startups in India. It is an online climate school. It is an online
school aimed at solving difficult climate change problems.They select talented
individuals for a 12-week Bootcamp where they are taught the basics of climate by
experts. Subjects like science, policy, business, and social justice are covered. Their
aim is to bring some action for climate change. This five-month-old company has
recently made news for raising $1.4 dollars from prominent angels

Vedantu

Vedantu is a live online education platform that offers personalized courses to students.
Company founded by Vamsi Krishna, Saurabh Saxena, Pulkit Jain, Anand Prakash in
2011 in Bengaluru. Vedantu’s W.A.V.E platform has been granted an IP Patent for
‘Measuring the Effectiveness of An Interactive Online Learning System’ that helps
teachers in identifying a student’s attention level, increases student-teacher interaction,
doubt-solving, participation in gamified quizzes, and customization of teaching patterns
owing to constant feedback.Due to these capabilities, Vedantu has achieved LIVE
classes of 1 million hours until today. It has more than 500 educators on its platforms
currently. In July 2020, Vedantu raised more than 200 million dollars in funding.

. Whitehat Education Technology

White hat has become a leader of live coding classes as well as its aim is to help
children be makers of technology not just consumers. Unlike other EduTech startups,
Whitehat Jr. assigns a teacher to each and every student. The online classes cost
10$.White Hat Jr. has created a base of students in India and the US.Recently acquired
by Byju’s parent company. The deal was one of the fastest exits made in the Indian
ecosphere, at that scale.

. WizIQ

WizIQ is a cloud-based educational platform that allows you to access learning

modules through your laptop or smartphone. Company founded in 2007 by Harman
Singh. WizIQ is one of the Edtech startups in India that provides apps for Google play
store and Apple Store.It is mainly used by corporate clients to train their workforce and
offer supplemental learning opportunities. WizIQ’s Alexa traffic rank for India is among
the top 1800 highest traffic sites. It has been featured in several top magazines such as
TechCrunch and the New York Times.

Classplus

Classplus is the easiest to use the institute management system to help conduct online
tests, student performance, attendance, fee management and much more on your
institute’s mobile app

Alolearning

They have developed an add-on curriculum where students engage wreal-worldorld

scenarios, inside a classroom.

Ask.CAREERS

Ask.CAREERS is a Shahani Group Initiative which provides a range of industry-

oriented Post-Graduate & Professional Diplomas in disciplines like Management,
Banking, Finance, Real Estate, Digital Marketing, Media etc.

AskIITians

Their aim is to provide the best possible educational services to engineering aspirants
across India and abroad by using latest educational tools and softwares.

Board Infinity

Board Infinity is an online career coaching platform for students & working
professionals.

Careerpotli
Career Potli serves as “One Stop Destination” in career building of a student from the
early age of school to getting the desired Job.

CollegeHumara

It is the Students’ best friend, both online and offline, by being with them from school to
throughout college.

Great Learning

At Great Learning, they believe that data drives the world – with analytics and
automation being the deciding factors for success.

HumbleSchool

They are a bunch of passionate educators on a mission to make young children marvel
at beauty and utility of science by creating entertaining short films.