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    FSM Cia 1

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    Shivangi Gupta
    The document discusses marketing strategies based on the 7Ps framework - Product, Price, Place, Promotion, People, Physical Evidence, and Processes. It poses questions about trends target buyers follow, competitors and product comparisons, established price points, needed distribution channels, regular marketing channels and locations to find buyers, product packaging and outlet characteristics, and processes to provide customer service. The conclusion thanks the participant for providing knowledge and insights into applying the 7Ps at their organization.

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    FSM Cia 1

    Uploaded by

    Shivangi Gupta
    22 views1 page
    The document discusses marketing strategies based on the 7Ps framework - Product, Price, Place, Promotion, People, Physical Evidence, and Processes. It poses questions about trends target buyers follow, competitors and product comparisons, established price points, needed distribution channels, regular marketing channels and locations to find buyers, product packaging and outlet characteristics, and processes to provide customer service. The conclusion thanks the participant for providing knowledge and insights into applying the 7Ps at their organization.

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    FSM CIA 1 (1)

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    The document discusses marketing strategies based on the 7Ps framework - Product, Price, Place, Promotion, People, Physical Evidence, and Processes. It poses questions about trends target buyers follow, competitors and product comparisons, established price points, needed distribution channels, regular marketing channels and locations to find buyers, product packaging and outlet characteristics, and processes to provide customer service. The conclusion thanks the participant for providing knowledge and insights into applying the 7Ps at their organization.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    22 views1 page

    FSM Cia 1

    Uploaded by

    Shivangi Gupta
    The document discusses marketing strategies based on the 7Ps framework - Product, Price, Place, Promotion, People, Physical Evidence, and Processes. It poses questions about trends target buyers follow, competitors and product comparisons, established price points, needed distribution channels, regular marketing channels and locations to find buyers, product packaging and outlet characteristics, and processes to provide customer service. The conclusion thanks the participant for providing knowledge and insights into applying the 7Ps at their organization.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Introduction –

    People

    Q1. What are the trends that your target buyers are following?

    Product

    Q2. Who are the competitors of your product and how does it compare?

    Price

    Q3. Are there any pre-established price points for your product/services in the market place?

    Place

    Q4. What distribution channels do you need to pursue?

    Promotion

    Q5. What marketing channels do you use on a regular basis? What geographical locations,
    marketplace, online, trade shows do you find target buyers?

    Physical Evidence

    Q6. What are the characteristics of your product packaging and retail outlet layouts?

    Processes

    Q7. What are the steps or process taken by the company to provide the best services to the
    customers?

    Conclusion – Thank you so much Sir for your time and effort. We were able to gain knowledge about
    and understand the 7Ps and related challenges of the organization.

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