S. P. MANDALI’S PRIN L. N.

WELINGKAR INSTITUTE OF MANAGEMENT

DEVELOPMENT & RESEARCH

ACADEMIC DELIVERABLES CELL (ADC)

TEACHING AND LEARNING PLAN (TLP)

Note: Instructions are given in italics and should be removed before submitting TLP

Title of the Subject Business Analytics

Subject Code GM 302
No. of Credits 3
No. of Hours 30
No. of Sessions 15
Marks 100
Pre-requisite Subject(s), if any Nil
Name of the Program/Division PGDM 2020-22, Batch 1
Specialization, if any
Subject Revision No.
Academic Year 2020-21
Trimester/Semester III
Syllabus Revision No.
Name of the Faculty Chandrakant Y Nimkar
Faculty Email Address Chandrakant.nimkar@welingkar.org
Faculty Mobile No. 9769788084

Description of the subject:

The course explores the concepts of prescriptive analytics by implementing the linear
programming techniques to arrive at a decision making at the managerial level. The course
also gives hands on experience with various forecasting techniques using Microsoft excel
solver.

Learning Objectives
1 Know meaning of Linear Programming (LP), graphical and simplex methods to solve LP
problem.
2 Develop LP model and know how to use Excel Solver to get the solution
3 Know applications of LP in Supply chain, Logistics, Production planning, Human
resource, Sales, Finance
4 Do sensitivity analysis and understand its use
5 Know frequently used methods of time series forecasting viz. Moving Average and
Exponential Smoothing
Course Learning Outcomes ( CLO )
1 Apply LP technique in taking decisions in manufacturing, supply chain and logistics
problem
2 Use sensitivity analysis to take decisions on make or buy, outsourcing of activity and
pricing of resources
3 Forecast demand for a product

Course Learning Outcomes Mapped to AOL goals ( 3-2-1)

AOL Leader- Innovat- Critical & Commun- Global Role of Prgm
Goal ship Analytical ication Skills Persp- self in Specific
ion
/ Thinking ective society Outcomes
LO
LO 3 1
1
LO 3 1
2
LO 3
3

Detailed Session Plan:

Sessio Topic and Subtopics to be Covered LO(s) Pedagogy
n No. Mappe (Pre Reading/Case
d to the Study
Topic Article/Presentatio
n
Quiz/Assignment
Other: Please
specify)
1 History of the Operations Research subject, The Server
Formulation of Linear programming example: LO1 Problem,
Decision variables, Objective function and Hindustan
constraints. Meaning of Linearity. Components Ltd
2 Solving Linear Programing problem using LO1 The Server
graphical method Problem 1
3 Solving Linear Programing problem using LO1 Production
Simplex method Problem 1
4 Solving Linear Programing problem using LO1 Production
Simplex method Problem 1
5 Sensitivity analysis: Sensitivity of coefficients in LO1,2 Production
objective function, RHS of the constraints, Problem 2
coefficients in constraints

6 Sensitivity analysis: Sensitivity of coefficients in LO1,2 Production

 objective function, RHS of the constraints, Problem 2
coefficients in constraints
7 Balanced transportation problem: MODI and LO1,2 Distribution
VAM method Problem
8 Unbalanced transportation problem: MODI and LO1,2 Distribution
VAM method Problem

9 Internal test LO1,2

10 Balanced and unbalanced Assignment problem – LO1,2 Workers
Hungarian method Assignment
Problem
11 Balanced and unbalanced Assignment problem – LO1,2 Workers
Hungarian method Assignment
Problem
12 Optimization Model building and use of solver LO1,2 Transportation and
Assignment
Problems
13 Optimization Model building and use of solver LO1,2 Production
Problem
14 Introduction to aggregate planning and portfolio LO1,2 Aggregate
management Production
Problem
15 Business forecasting –Moving Average, LO3 Time Series
Exponential smoothing Forecasting
Methods using
CMIR data

(Note: All sessions will be conducted using Excel and Frontline Systems Solvers)

Reference Texts/Books/Websites/etc: (Recommended APA style of referencing)

1) Operations Research Theory and applications - J K Sharma (4th edition, Macmillan)
2) Quantitative Techniques in Management - N D Vora (3rd edition, Tata McGraw Hill)
3) Introduction to Management Science with Spreadsheet – William J Stevenson,
4) Ceyhun Ozgur (8th Reprint) (Tata McGraw Hill Education Pvt Ltd)
5) Introduction to Management Science – Fredrick S Hillier, Mark S Hillier (2nd edition)
(Mc Graw Hill Publication)
6) Operations Research – Applications and Algorithms - Wayne Winston (4th edition)
(Thomson Publising)
7) Quantitative Analysis for Management – Render, Stair, Hanna (8th edition, Prentice
Hall India)
8) Production & Operations Management -K. Aswathappa & K. Shridhara

Assessment Method :
Weightage ( % ) Course Learning
 Outcome / s
Continuous Evaluation 40 LO1,2,3
End Term 60 LO1,2,3

TLP submitted by Approved by

Teaching Faculty Program Head Dean – Specialization
Name Prof. C Y Nimkar Prof.Dr. B N Chatterjee Prof. C Y Nimkar
Signature
Date