Market Scenario of the Steel Industry

Ratanpur Steels and Rerolling Mills (RSRM), is a Chittagong-based manufacturer. The

RSRM was launched as a manual low-grade rod producer in 1984. But the company, which uses
scraps to produce billets, overhauled its manufacturing plant late last year to produce 75-grade
MS rod. Currently it holds 12% of the market share in steel re-rolling industry.

Rahim steel mills co. (pvt.) Ltd., backed by the energy and experience of its entrepreneurs, has
made a name for itself in the field of steel making and is now one of the leading Quality steel
manufacturing company in Bangladesh. It holds 10% of the current market share in this industry
at present.

Anwar Ispat, a sole concern of Anwar Group in Bangladesh, currently possess 15% of the
market share in steel re-rolling industry. Anwar Ispat Limited is amongst the leading re-rolling
mills in the country. Use of most modern fully automatic re-rolling mill and high quality
imported billets assures that the produce meets international quality parameters. Anwar Ispat
specializes only in ‘Graded’ products, 40 Grade and 60 Grade High Strength Deformed Bars
(HSD-Bars), which are superior to general bars / rods.

BSRM (Bangladesh Steel Re-rolling mills) always has a solid reputation in the local steel
market as one of the oldest establishments producing the quality rods available in the country.
This has enabled BSRM to command the premium prices and still retain the largest market share
in a highly fragmented industry with so many players. In the steel industry, BSRM is operating
as a subsidiary of the market leader in Re-rolling industry, experienced management team, State-
Of-The-Art Plant, Quality products, sound infrastructural arrangement and sound debt servicing
history of the Group. The first of its kind in the country, BSRM was set up to produce plain bars
for the construction industry. Since 1952 it has started its journey and has always been in the
leading position in the market.

Attaining the 35% of the market share of steels re-rolling industry, BSRM is in the leading
position. The nearest competitors are KSRM, Rahim Steel, RSRM, GPH Ispat, and Anwar Ispat
all consecutively holding 16%, 10%, 12%, 5%, and 15%. The rest 7% is of other companies.
 Bangladesh Steel Re-rolling
7% Mills BSRM
15% Kabir Steel Re-rolling Mills
35% KSRM
Rahim Steel
5%
Ratanpur Steel Re-rolling Mills
RSRM
GPH Ispat

12% Anwar Ispat

10% 16% Others

HISTORICAL BACKGROUND OF RSRM

Today Ratanpur Group comprises of seven successful ventures, some of which are competing in
both local and international markets to establish their foothold. Although our ventures have now
spread over diverse industries they are all still guided by that single guiding principle under
which RSRM began its operation, and that is to have a positive impact on the world as a whole so
that we can leave behind a better planet for children than the one we inherited.