SALIM HABIB UNIVERSITY

MARKETING AUDIT REPORT

COURSE: PRINCIPLES OF MARKETING

LECTURER: Mr. HASSAN AHMAD

CLASS: BBA-1
 GROUP # 7

TEAM MEMBERS

1-SIDRA FAROOQ

2-ABDUL RAFAY
 ENGLISH BISCUIT
MANUFACTURERS (EBM)

MARKETING AUDIT REPORT

 TABLE OF CONTENTS

 INTRODUCTION
 MISSION
 VISION
 VALUES
 POLICIES
 EBM PRODUCT LINE
 PEEK FREANS SOOPER
 MARKET TARGETING OF SOOPER
 MARKETING MIX OF SOOPER
 PRODUCT
 LEVEL OF PRODUCT OF SOOPER
 PRODUCT AND SERVICES DECISIONS
 PRODUCT LIFE CYCLE
 PLACEMENT
 PRICING
 PROMOTION
  BOSTON CONSULTING GROUP MATRIX
 ANSOFF MATRIX
 PEST ANALYSIS
 SWOT ANALYSIS
 CONCLUSION

INTRODUCTION
English Biscuit Manufacturers ( EBM) discovered its
underlying foundations in Peek Frean Pakistan Limited,
set up in Karachi. In 1966, Peek Freans Pakistan
Limited updated itself as English Biscuit Manufacturers
(Private) Limited. The company has the capacity of
manufacturing more than 90,000 tons every year. In
Pakistan EBM is the main scone organization which
achieved ISO - 9001 Certification. EBM is the first
Company in the business to have accomplished
recognized global affirmations concerning quality
control, ecological administration framework and HR
administration, including ISO 9001:2000, ISO
14001:2004, HACCP confirmations and IIP (Investors
in People) Recognition. EBM is likewise the main
nourishment organization to have been granted
Environmental Excellence Award for seven progressive
years 2004, 2005, 2006, 2007, 2008, 2009 and 2010.
Pinnacle Freans is getting Rs12 billion yearly turnover.
  MISSION
To provide wholesome, nutritious and hygienic food-
between-meals across Pakistan and beyond.

 VISION
To be the leading food company, delighting and nourishing
our consumers with superior products and services ; while
leading sales, shares and profits. Thus, allowing our people,
community and stakeholders to succeed.

 VALUES
The four values that define us as a company form the centre
of our practices

 Leadership
Be the pioneers of change.

 Innovation
Continue to innovate in every area.

 Vitality
Add and maintain values to life

 Humanity
Extend ourselves to uplift the lives of the most
deserving people
 POLICIES
ENVIRONMENTAL HEALTH AND SAFETY
POLICY
QUALITY AND CONSUMER SAFETY POLICY
ENGLISH BISCUIT MANUFACTURERS (EBM)
PRODUCT LINE

 CAKES
o Cake Up

 BISCUITS
o PLAIN SWEET BISCUITS
 Sooper
 Gluco
 Marie

o CREAM BISCUITS
 Jam delight
 Rio Vanilla
 Rio Strawberry
 Rio Chocolate
 Rio Chocolate Vanilla
 Rio Strawberry Vanilla
 Lemon Sandwiches
 Chocolate Sandwiches

o COOKIES
 Chocolicious Chocolate Chip Cookies
 Farm House Cookies Chocolate Chip
 Farm House Cookies Short Bread
 Jam Delight
 Farm House Cookies Coconut Crunch

o CRACKERS
 Butter Puff Original
 Butter Puff Veggie
 Click
 Saltish

o NUTS
 Party
 Peanut Pista
 Peanut Pik
 BOSTON CONSULTING GROUP MATRIX

CASH COWS
 Gluco
 Butter puff original crackers
 Peanut pik
 Peanut pista
 Whole wheat slices
 Chocolicious chocolate chip cookies
 Marie
 Party
 Saltish
 Click

STAR
 Rio Double Treat Strawberry Vanilla
 Rio Double Treat Chocolate Vanilla
 Rio Vanilla
 Rio Chocolate
 Sooper Milk and Egg
 Sooper Elaichi
 Nan Khatai
 Lemon Sandwiches
 Chocolate Sandwiches
 Farmhouse Cookies
 Chocolicious Double Chocolate Chip Cookies

QUESTION MARK
 Jam Delights
 Butter Puff Veggie

Dogs
 Zeera Gold
 Ringo
 Marvell Crackers
 Cheers Tasty Baked Crackers

ANSOFF MATRIX
THANK YOU !