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EVENT BRIEF

Title Description Comments


Event Name(s) M+M Fest TBD
Purpose To create a headline event bringing Can be adjusted
several industries according to client’s
specification
sensation, from Hip Hop, RNB,
Dancehall, to Afrobeat: gathering
youth from all parts of the country
to network, socialize and party.
The goal will be to put on
fantastic events that recognize
and celebrate lifestyle, and the
opportunity to able to come together
and celebrate again.

Objectives - Create a socially friendly The objective will be


environment used as KPI during
- Create a world class event / post event evaluation
festival
- Networking
- Data gathering of socially
inclined young people
- Create experience that the
audience will never forget

Target audience 21 – 35 years This is the Primary


Target audience.
Passive audience can
exceed this age limits,
however no under-
age.
Proposed date Saturday, 10th of July
Number of guests 1500 - 2000
Timing 2pm – 11pm Set up can be for 3
days. Also, Dry run
for performing
artistes, sound check
and all.
Location details Springfield Farm, St Albans
Key Messages - All guests should be above 18 and
should be verified with a valid ID.
- Dress Code – Summer Casual
- It is important to also find a way
to verify the tickets
- Online tickets would be
available as well as physical
tickets

Event Format Festival which includes but not limited


to (Performances, face painting, side
attractions, food, drinks, guest
appearances etc.…)
Runing Sheet
DPS (Designated Premises Supervisor):
Vik Josh (Landlord)

Management Team: Sim, Benji

Logistics: Sim, Hass, Sama, Short,


Lumes, Tayo

Suppliers: Mel

Props: Chloe

Vendors: Ismail, Kundi, Zee & Jorja

Ticket Booth: Jorja & Lauren

Token Centre: Liss

Shisha: Jane Doe

Artist & VIP – Mattie, Nat, Yaz

Marketing: Paul

Vibes: Hass

Photography: David S & Shack

Visual: Kev & Ramz


Suppliers / Partners
The relevant areas for this event are:
▪ Vendors
▪ Props
▪ Generator
▪ Port o Loo’s
▪ Cleaners
▪ Paramedics
Budget
Communication Digital Marketing / Influencer
Marketing
E fliers
Short video clips

Evaluation Number of guests, and engagement for


socials

Contact Details

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