IBC

A Legacy of excellence
since 1963
INTERNATIONAL BUSINESS
CELL

DATED
International Market Analysis
13/07/2021
and strategy formulation

Background:
DEADLINE

14/07/2021 11:59:59 Between 1951 and 2010, the volume of

international commerce increased 33 times,
according to the World Trade Organization.In this
background it is essential for firms to understand
SUBMISSION LINK diverse economies of the world and the industry in
https://forms.gle/kdzzbKt that country thereby designing their strategy for
wajAaZMK4A entry and business.

WHAT IS IN IT FOR
US? Problem Statement:
Consider yourself as a Conglomerate in India
Skills Gained?
Understanding International interested in expanding internationally. Select a
Markets
Economy & Industry Analysis
country of your choice where you would set up
using secondary research your business and select a business activity that
PPT making and data analysis
using excel you would like to pursue there. Give reasons for
Reward? your selection. How will the investment bring
Direct interview for IBC JCC for
top two candidates returns to your company.
Deliverables:

3- Slider PPT
1st Slide: Detailed Business Plan
2nd Slide: Industry Analysis ( Current situation and Future Potential)
Gaps in the industry that you would fill - Reason for selection of this
industry of the selected country
3rd Slide: Mode of Entry, Investment required, Expected Profitability-
Break-even Analysis

Submission guidelines:

• Font: Calibri, size 12.

• Upload PPT upto 3 slides (excl. Intro and end) in PDF format and
supporting excel files in a combined Zip file
• size not more than 20MB.

Suggested materials:

https://www.ibef.org/
https://tradingeconomics.com/
Euromonitor, Statista and others

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