4 Types of Video Conferencing and Their

Industry Use Cases

Dec 12, 2019 by Dustin Smith in Best Practices, Industry, Meeting Room
   
Video conferencing technology has enabled us to seamlessly connect face to face with people all
over the world. Its usage has exploded in recent years and become a fundamental tool for global
companies. In fact, almost 50% of respondents in a recent survey cited an increase in video usage
at work compared to just two years ago. Chances are you’ve used video conferencing at some
point in the past few years to connect with coworkers, clients or potential customers, but you still
may not fully understand the different types of video conferencing and their real-world usage. In
this blog, we break down the four types of video conferencing, talk about industry-specific use
cases and show you the best video conferencing solutions for each industry. 

 
4 Types of Video Conferencing
Among the most common and major types of video conferencing are 1:1 conversations, internal
video calls/team meetings, external video calls with a customer or vendor and large, all-hands
meetings. 
1. 1:1 conversations

Perhaps the most common and intimate way people use video conferencing is through one-on-
one video calls. This allows managers to effectively manage remote employees and have private
one-on-one video chats. In addition, video conferencing is a cost-effective way to conduct a first-
round interview with a potential employee, saving time and travel costs. Unlike phone calls, a
one-on-one video conference call gives you the advantage of seeing the person you’re
interviewing and picking up on nonverbal communication.  Things like facial expressions,
posture, gestures and tone of voice help you determine the credibility and trustworthiness of the
person you’re interviewing. 

2. Internal video calls/team meetings

Internal video meetings are essential for keeping all team members in the loop, especially for
companies that have remote employees and more than one office location. Face-to-face team
meetings let you connect with your team members on a deeper level and help create a
collaborative and stimulating environment to ensure everyone on your team is being seen and
heard while working together as one unit.  

3. External video calls/customer and vendor relationships

It’s obvious that it’s easier to build better client relationships when you can see them face to face.
When meeting with customers and outside vendors in person isn’t an option, video conferencing
provides a great alternative. The face-to-face connection allows you to be present and engaged in
the meeting and build deeper relationships, regardless of your physical location. External video
calls also works well for call center customers services with ACD systems your call agents can
rely on.

4. Large/all-hands meetings

Town halls and all-hands video conferencing meetings generally take place in large meeting
spaces and auditoriums with a number of remote employees calling in. These meetings are often
held on a recurring basis as a means of keeping all employees up to date on important events and
milestones in the company. Video conferencing makes it possible for remote offices and
employees to call into the meeting to ensure everyone is informed of companywide updates and
working together toward the same common goals.  

Video Conferencing for Different Industries

Whether you work for a small startup, a federal government or a global media conglomerate, you
need an easy way to meet, collaborate and share ideas — and the best video conferencing
equipment to do so. Here’s how organizations across a wide range of industries have
implemented video conferencing to solve their unique communication challenges.
Video conferencing for banking and finance

More than most industries, banking and financial services revolve around establishing and
maintaining trust. There’s no substitute for looking someone in the eyes while making some of
life’s most critical decisions and business deals. Video conferencing removes the burden of
traveling while still empowering your teams with authentic, relationship-building, face-to-face
conversations.
The Lifesize® Icon 700™ is perfect for connecting with employees, investors, board members
and partners located anywhere. The best quality in the industry gives you a more meaningful
face-to-face connection and makes you feel like you’re in the same room with the people on the
video conference call.  

Video conferencing for education

Video conferencing technology has revolutionized education and schools by bringing the best
learning opportunities from around the world to your classroom. From visiting world-renowned
museums to learning about the stars from astronauts who have seen them from space, video
conferencing in the classroom facilitates incredible, interactive learning experiences.
For large classrooms like lecture halls and auditoriums, the Lifesize® Icon 800™ is the perfect
fit. The multiple audio and video inputs let you connect multiple devices to drive an immersive
classroom experience.

Video conferencing for global business and technology

Whether collaborating with internal teams or with partners and customers, global businesses rely
on video conferencing to share information, solve problems and make decisions quickly. Video
conferencing technology has drastically cut travel costs and time waste associated with in-person
meetings. Your teams can now collaborate easily and cost-effectively across offices and with
remote workers, keeping projects on time and the business moving forward. 
Lifesize makes connecting with your clients and potential customers easier than ever before.
With a single click of a meeting invite link, anyone can join a video conference call right from
their browsers on their mobile phones, tablets or laptops without having to download an app. 

Video conferencing for government and public sector

For government agencies and public sector institutions, video conferencing provides a cost-
efficient way to extend the reach of your programs while delivering an authentic way to stay
connected with your teams and partners. Video conferencing technology connects office workers
and field staff instantly, creating operational efficiency and strengthening relationships along the
way.
Government agencies around the world need video conferencing products that meet rigorous
government security, interoperability and performance requirements. Lifesize uses best-of-breed
data centers with independent third-party security and privacy certifications to ensure the most
secure and reliable foundation possible for government agencies and public sector institutions. 

Video conferencing for health care

Telehealth has completely transformed the health care industry. Immobile patients or patients
who live in remote areas can receive medical care and be monitored from the comfort of home
via a computer or a smart device while still benefiting from face-to-face appointments with the
physicians they trust through telehealth video conferencing.  Likewise, physicians who manage
multiple clinics can use video conferencing to connect with nurses and support staff without
having to commute between locations.
When dealing with sensitive patient information, data privacy should be your top concern.
Lifesize has aligned its products, policies and procedures to support customers in accordance
with HIPAA privacy and security rules.

Video conferencing for legal professionals and law offices

In the legal world, efficient collaboration can make or break a case. From communicating with
colleagues, experts or witnesses to working with or preparing clients, effective interaction is
crucial for success. Video conferencing lets teams of attorneys meet, prepare documents
together, converse with clients and witnesses, train on new procedures or protocols and
participate in executive briefings from the comfort and convenience of their own offices in real
time — all without spending valuable time traveling.
Only Lifesize supports 4K video conferencing for the clearest, most impressive video and
content sharing clarity to strengthen client relationships with more meaningful face-to-face
communication.

Video conferencing for manufacturing

To manage global operations efficiently, manufacturing companies need quick and easy access
to their worldwide resource and supplier base. Video conferencing enables real-time virtual
product reviews with remote plants. This is a dramatic time saver compared to shipping products
for in-person feedback. From procurement to engineering to final product review, video
conferencing improves manufacturing efficiency every step of the way.
Lifesize lets you share fine levels of details with partners and customers every stage of the
manufacturing process with full-motion 4K content sharing.

Video conferencing for entertainment

For media and entertainment businesses, video conferencing solutions keep collaboration

moving as simply and cost-effectively as possible so you can complete and promote your latest
project without adding travel to an already packed schedule. Casting calls and auditions no
longer need to happen at just one location or in person. Potential actors can meet with
interviewers over a video conference call, and the interviews can be recorded and live-streamed
for future playback — leading to a more efficient casting process and a significantly smaller
bottom line.
Lifesize Record and Share lets you record auditions and interviews and instantly saves them to
your personal recordings library to review at a later time or to share with external stakeholders.

Video conferencing for oil, gas and energy

For businesses in the oil, natural gas and energy industry, efficiency is key. Whether you are
trying to cost-effectively communicate with workers in the field or manage teams through crisis
conditions, seamless collaboration is a necessity. Video conferencing technology connects office
workers and field staff instantly, streamlining operations and reducing costs by eliminating the
need for unnecessary travel.
With data centers in every major geography, Lifesize’s industry-leading global presence helps
you connect with teams around the globe with 4K video and 4K full-motion content sharing
quality.

Conclusion
As the globalization of all industries drives the future of small and enterprise companies alike,
video conferencing technology is poised to be a necessary communication tool for years to come.
Whether you’re having a one-on-one video call with a potential customer you’re meeting for the
first time or hosting a companywide town hall with hundreds of remote employees calling in,
Lifesize lets you meet face to face and connect on a deeper level in the most effortless and
effective way possible.