KOHAT UNIVERSITY OF SCIENCE & TECHNOLOGY

INSTITUTE OF BUSINESS STUDIES

BS-241 – MARKETING MANAGEMENT
Course Instructor: AMINA HAIDER

Program : BBA MID Term Exam (OPEN BOOK) Semester: Spring 2021

INSTRUCTIONS:

● Make sure to type in the correct/complete registration number and full name.
● In case of any query, the candidates can contact their course instructor on

amna_haider@yahoo.com.

● Attempt all questions.

MID EXAM: BBA 2nd … Semester Page 1 of 5 Institute of Business Studies

Kohat University of Science & Technology

Marketing Management (Max Marks 30)

 ● This is an open book exam; therefore, the candidates are allowed to use any book, tool, or internet
resource.
● The candidates can type in the answer and also allowed to write the answer on a paper and get its
scan(photo) attached.
● All the answers will be strictly checked for plagiarism. Any copied/matched answer will be considered as
null and void.
● In case of multiple attempts, only the first submitted solved paper will be considered.
● The exam will be opened on the prescribed time for a specific period and will be closed after the lapse of
time. Any late submission will not be entertained.
● The given spaces for answers can be shrunk or expanded.
● The actual exam duration is 12 hrs. However, to cover any mishap additional time is given. Therefore,
any excuse for late submission or non-submission is not acceptable.
● All the students must submit in PDF Format

Registration Number:

Name:

MID EXAM: BBA 2nd … Semester Page 2 of 5 Institute of Business Studies

Kohat University of Science & Technology

Marketing Management (Max Marks 30)

 TO BE FILLED BY THE INSTRUCTOR:
Question# Q1 Q2 Q3 TOTAL
Marks 10 10 10 30
Obtained
Marks

Question 1: Question here …… (Additional Instructions, if any) Max Marks 10

Considering that you are opening a new business of your own, so to know about the competitive strength, use porter’s
five forces to analyze competition for the business.

Question 2: Question here …… (Additional Instructions, if any) Max Marks 10

MID EXAM: BBA 2nd … Semester Page 3 of 5 Institute of Business Studies

Kohat University of Science & Technology

Marketing Management (Max Marks 30)

 Explain do the companies in Pakistani markets are usually practicing mass marketing or micromarketing; explain with any
two relevant examples?

Question 3: Question here …… (Additional Instructions, if any) Max Marks 10

What is the positioning strategy of the following:
a. Toyota Vs Tesla
b. Tapal Vs Supreme
c. Olpers Vs Milkpak

MID EXAM: BBA 2nd … Semester Page 4 of 5 Institute of Business Studies

Kohat University of Science & Technology

Marketing Management (Max Marks 30)

MID EXAM: BBA 2nd … Semester Page 5 of 5 Institute of Business Studies
Kohat University of Science & Technology

Marketing Management (Max Marks 30)